Jagruti Verma STORY
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Over 350 advertisers bet big on Mohanlal’s Empuraan
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising....
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IPL 2025: Inside Dream11's strategy to create lasting fan connections
Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need....
The Jhukega Nahi Effect: The rise of brand Allu Arjun
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to....
pDOOH set to become dominant player in the broader digital...
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible....
The Last Pack: The Hindu turns household items into a...
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the....
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Booming viewership, rising sponsorships: Will WPL 2025 be a game-changer...
With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers....
