The run is scheduled to take place in Gurugram on February 16 Max Life Insurance Co. Ltd. has roped in Mandira Bedi as the brand ambassador for the ‘Max Life Insurance Family Run’ in Gurugram. The run is scheduled to take place in Gurugram on February 16. ‘Max Life Insurance’s Family Run’ will feature timed races under the ‘Max Life Fast Track 10KM and 5KM’ categories, while the marquee ‘Max Life Insurance Family Run’ will feature a 3km timed and non -timed run that will allow two members of a family to run together or opt to run as individuals. The initiative will also host a 5km walkathon for senior citizens or families that would like to be a part of the celebration without having to run the entire route. The run will be flagged off by Mandira Bedi. Remarking on her association with Max Life Insurance’s ‘Family Run’, she said: “Fitness is not a choice, it is an essential pillar that holds the key to a healthy and prosperous life. While health and fitness have often assumed low priority in our society, initiatives such as Max Life Insurance’s Family Run, are a step in the right direction. I’m happy to be a part of this endeavor and would urge all the people of Gurugram to participate in Max Life Insurance’s third edition of the family run.” Commenting on the launch of ‘Max Life Insurance Family Run’, Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance said: “Max Life Insurance Family Run will encourage people to adopt a healthy habit of running, walking and staying active, while using it as an opportunity to bond with their loved ones. Persistence is imperative in any fitness regime just as it is in life insurance. A highlight of Mandira Bedi’s fitness regime is her persistence. Our association with her is aimed at enabling people to understand the importance of persistently saying yes to healthy life choices, because when it comes to living a holistic life, you are the difference. Additionally, this year, we want to take this message of living an active and healthy life across India by promoting citizen wellbeing across cities where similar runs will be hosted as part of sponsored events.” “The idea of Max Life Insurance Family Run came about when we were looking to create an expression to bring alive the proposition of “You are the Difference”, anchored on three pillars - Fitness, Protection and Happiness. Given the fact that there are over 1400 registered running events in the country, it was important to break the clutter and hence the concept of partnering with select running events across the country, to host the family run category found resonance with all key stakeholders. Max Life Insurance Family Runs are our ode to the champions who work every day to make sure their families are protected and happy and allow them the chance to celebrate this together, on one Sunday at a premier running event in their city,” said Namrata Parekh, Co-founder and Director of Meraki Sport and Entertainment and Event Partner of ‘Max Life Insurance Family Run’.