EssenceMediacom has appointed Aditi Choudhury as its new Creative Strategy Director for the Asia-Pacific (APAC) region.

With a wealth of experience in the industry, Choudhury transitions to this role from her previous position as the Strategy Director for Audience Strategy and Insights at Wavemaker, where she contributed her expertise for nearly three years.

Choudhury began her career in 2005 with Lowe Lintas and subsequently became part of Capital Advertising. She later made significant contributions to Zenith as Media Group Head. Throughout her professional trajectory, Choudhury has honed her skills, having served in key roles such as Group Head of Strategy and Insights at Initiative and Director of Brand Strategy at RK Swamy BBDO.

The appointment underscores the company's commitment to fostering top-tier talent as it continues to navigate and excel in the dynamic landscape of creative strategy in the APAC region