Netizens lap up Blinkit & Zomato collab

Netflix has joined the collaboration with an OOH campaign

by Team PITCH
January 05, 2023

A recent collaboration of Blinkit and Zomato is winning hearts on the internet. The grocery delivery platform and its parent company have used the iconic film dialogue "Maa tujhe salaam" on billboards, albeit with a twist.

Some of the others slogans on Blinkit's billboard say: “Doodh mangoge, doodh denge (Ask for milk and we will deliver it).” The Zomato's red billboard reads: "Kheer mangoge, kheer denge (Ask for kheer and we will deliver it).”

Netflix has also joined the banter with "Friday mangoge, Wednesday denge" ( Ask for Friday and we will deliver Wednesday.")

These creative billboards have been trending on Twitter. People have been creating funny threads on the social media platform with similar messages.

This trend started after Zomato shared the ad collaboration with Blinkit on Instagram.

Zomato acquired Blinkit (formerly Grofers) in June 2022 in an all-stock deal of Rs 4,447 crore.

The collaboration of the Blinkit and Zomato Billboards can be seen in Gurgaon.