ABP Network has appointed Sameer Rao as the Chief Executive Officer (CEO) of ABP Creations Pvt. Ltd., a 100% subsidiary of ABP Network Pvt. Ltd. A seasoned media and entertainment professional, Sameer has a wide-ranging experience of two decades in television, film, and digital platforms. His appointment has been effective from 1st June, 2022. He will be operating from ABP Network’s Mumbai office.

Rao is a well-regarded senior Indian media and entertainment industry professional with strong expertise in conceptualization, development, and execution of original content. He has formerly worked at YouTube, STAR India, Discovery Communications, Vinod Chopra Films, and UTV Motion Pictures in managerial and leadership roles. Moreover, Rao holds a PGDBM from the Indian Institute of Management (IIM), Ahmedabad.

Commenting on the appointment, Avinash Pandey, CEO of ABP Network, said, “We are pleased to welcome Sameer Rao to the ABP Network family. We are certain that with his expertise and accomplishments, he will take ABP Creations Pvt. Ltd. to greater heights. In this dynamic period of digital growth, his vision will perfectly align with our goals for ABP Creations Pvt. Ltd. I believe that over time, his knowledge, and ingenuity will further contribute to the organization's success.”