Snitch, India’s leading D2C men’s fashion brand, has unveiled a series of high-octane films that celebrate modern men smartly managing their last-minute chores with Snitch’s unique style.
The campaign titled ‘Last Minute? Snitch It.’, launched in three variants, dive into wildly relatable moments including a sudden client pitch, an unexpected yes from a crush, and a chaotic boys’ trip plan that pulls through. With an electric blend of urgency, confidence, and the unmistakable cool of being “Snitch ready,” the films champion the brand’s under-48-hour delivery promise and its ever-growing lineup of 7000+ trending designs across 13+ categories.
Each video stars a different ‘Snitch Guy’ archetype: a sharp millennial navigating office curveballs, a Gen-Z college boy smartly managing a last-minute glow-up, and a laid-back guy surprising his boy’s group chat with a last-minute Goa plan. What ties them together is the thrill of transformation, the magic of speed, and the fashion-forward assurance that no matter the moment, Snitch always delivers.
With ‘Last Minute? Snitch It.’ We’re owning the space our customers live in: spontaneous, always on the go, but never compromising on style,” said Chetan Siyal, Chief Marketing Officer at Snitch. “This isn’t just a campaign; it’s a brand ideology. We’re redefining urgency as power, but not a panic situation. We have made an effort to translate this into videos to connect with our audience in real time.”
The campaign is live across various social media platforms, including YouTube, Instagram and Meta. The power of the campaign truly reflects the brand’s voice of being fast, stylish, and unapologetically confident. It beautifully captures how great style doesn’t need time, but you can simply Snitch It in no time.
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