The TVC has been conceptualized by Perfetti Van Melle India & Ogilvy India Center Fruit, from the house of Perfetti Van Melle India, takes forward it’s fun and quirky positioning of Mood Ting Tong with a new Campaign which embodies the brand’s purpose of mood upliftment in an out-of-the box manner. All of us have unavoidable moments of boredom in our daily life, and an occasional mood upliftment in such moments goes a long way to cheer us up. Center Fruit’s new advert weaves the brand proposition in a similar slice-of-life scenario – the life of an ordinary teenage grandson, who works with his grandfather in his ancestral tailor shop. Conceptualized by Perfetti Van Melle India & Ogilvy India, this TVC will be aired on TV and supported on social medium. On the launch of the new TVC Mr. Rohit Kapoor, Director- Marketing, Perfetti Van Melle India said, “Center Fruit as a brand has always played in a space where Fun is at the core due to the fruity flavor. The gum has been established as a mood uplifter staying true to its brand proposition of Mood Ting Tong. The new TVC resonates with the brand proposition and conveys the message to the audience in a rather humorous manner keeping it in the fun zone.” Anurag Agnihotri, Managing Partner - Creative (West), Ogilvy, added: "Teens have a very short attention span and are constantly trying to master the art of surviving boredom. Here in this film, Center Fruit comes handy, adding a much-needed burst of fun to a mundane, boring moment."