Castrol India has appointed V Kaushik Vedula as its Vice President – Marketing

Castrol India has announced the appointment of V Kaushik Vedula as Vice President – Marketing, effective February 2, 2026. In his new role, Kaushik will join the company’s management committee and head the integrated marketing function, overseeing brand development, media, and consumer research.

Welcoming him on board, Saugata Basuray, Interim CEO, Castrol India Limited, said, “Castrol is an iconic brand built on a rich legacy of innovation and leadership. Kaushik brings a mix of strategic thinking and deep operational experience in consumer goods and digital businesses. He joins Castrol at a time when the media landscape is rapidly evolving, and new sales channels are reshaping consumer and shopper behaviour. Kaushik’s expertise in scaling digital businesses and implementing digital-first consumer engagement models will be instrumental in elevating our engagement with consumers and partners, while ensuring the brand remains at the forefront of technology-led product innovation.”

Kaushik joins Castrol with over 20 years of experience spanning consumer goods, fast-moving consumer durables, and digital-first businesses. He has led marketing, new business development, and P&L responsibilities across both large organisations and entrepreneurial ventures. Most recently, he was Vice President – Marketing at Emami, where he drove brand and business strategy across multiple categories. Prior to that, he built and scaled a digital product business at Quess Corp, following seven years of running his own B2B2C venture. Earlier in his career, he held roles at Procter & Gamble and Nokia, covering brand management, category development, consumer marketing, and multi-channel sales.

Commenting on his appointment, Kaushik said, "Castrol is a brand I have long admired for its deep understanding of consumers and its technology-led innovation. As the category evolves with changing mobility needs, new channels, and rising expectations from users, the opportunity is to build sharper relevance while staying anchored in engineering excellence. I’m excited to work with the team to help shape the next phase of Castrol’s growth.”