The mandate includes digital strategy, creative, social media, and brand storytelling, marking the a new collaboration aimed at strengthening CookieMan’s presence and engagement in India
Gozoop Creative has onboarded CookieMan India, the iconic Australian-origin cookie brand, as its digital and creative partner.
The mandate includes digital strategy, creative, social media, and brand storytelling, marking the beginning of a new collaboration aimed at strengthening CookieMan’s presence and engagement in India.
As the first creative output of this partnership, Gozoop Creative has rolled out CookieMan India’s Holiday Season campaign titled “CookieMan Got Me Grooving.” The campaign blends music with the irresistible aroma of freshly baked cookies, capturing the joy and spontaneity experienced throughout the holiday season.
The film brings alive a simple yet relatable insight that one whiff of freshly baked cookies is enough to lift moods and get people grooving. Light-hearted, playful, and high on festive energy, the campaign positions CookieMan as a feel-good holiday indulgence, perfect for sharing, gifting, and celebrating everyday moments.
To build momentum, the campaign is supported by a series of pre-buzz teaser reels that tease the brand’s signature aroma-meets-groove moment. This will be followed by influencer collaborations across key Indian cities to amplify reach and drive festive conversations on social media. The campaign also spotlights CookieMan’s festive gifting range, along with its fan-favourite soft & chewy and chocolate chunk cookies, reinforcing the brand’s appeal during the holiday season.
Commenting on the collaboration, Sanjay Mishra, Chairman, CookieMan India, said, “We were looking for a partner who could truly understand CookieMan’s playful, feel-good personality and translate it into meaningful digital storytelling. Gozoop Creative’s strategic clarity and creative approach aligned perfectly with our vision. ‘CookieMan Got Me Grooving’ captures the essence of our brand freshly baked, joyful, and made for sharing and we’re excited to build on this partnership in the months ahead.”
Speaking on the partnership, Amyn Ghadiali, Country Head, Gozoop Creative, said, “At Gozoop Creative, we believe the strongest brand stories move people in the real world. CookieMan is known for its irresistible aroma, and this holiday campaign brings that sensory magic to life through music and mood. Designed to capture the feel-good vibe of the festive season, the song invites people to groove, indulge, and feel the joy that comes with eating something truly delicious, turning emotion and aroma into genuine store pull.”
With this collaboration, Gozoop Creative aims to help CookieMan India strengthen its festive footprint while building a distinct, engaging brand narrative across digital platforms.
