Ganga Fashions unveils campaign celebrating courage of acid attack survivors

Ganga Fashions has launched its "Dil Se Sherni" campaign, a powerful tribute to the unwavering spirit of acid attack survivors. This inspiring initiative features the stories of several courageous women who have transformed their pain into strength, reclaiming their lives and redefining beauty, courage, and resilience.

Through "Dil Se Sherni," Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief. In collaboration with the Chhanv Foundation - a renowned organization dedicated to the rehabilitation and empowerment of acid attack survivors, this campaign aims to raise awareness about the challenges faced by these women and celebrate their remarkable journeys of achievement and personal growth.

At the heart of this campaign lies a powerful message of empowerment, celebrating courage in the face of adversity and finding strength within vulnerability. This well narrated campaign showcases the inherent beautyand grace of these women, firmly establishing them as victors, not victims.

The campaign's narrative has been thoughtfully developed in partnership with the survivors themselves, ensuring their voices and experiences are authentically represented and features a series of visuals showcasing survivors confidently adorned in the Ganga's Sherni Collection, embodying their strength and grace. The documentary serves as a powerful testament to their resilience, with the Sherni Collection subtly yet elegantly woven throughout, symbolizing strength and unwavering spirit.

Sanjay Gangwani – Founder – Ganga Fashions, says "Our 'Dil Se Sherni' campaign transcends fashion. It's a movement to drive change and challenge conventional perceptions of beauty and bravery. These women are not victims; they are symbols of strength, resilience, and transformative power. Through this initiative, we aim to amplify their voices and celebrate their extraordinary courage. At Ganga Fashions, we believe in the power of purpose-driven action. This campaign embodies our commitment to making a meaningful difference in the
world."