The transition to WPP Production is effective 23 February and brings WPP’s expertise with advanced GenAI capabilities, creativity, and multi-year investments in a new global studio network
WPP has announced the launch of WPP Production, a new global platform that brings together Hogarth, WPP’s global production company, with production capabilities and teams from across the network. The move unifies all creative producers under a single global banner, delivering greater innovation, scale, creativity and world-class production excellence for WPP’s clients as they reimagine growth in the AI era.
The launch marks a significant step in WPP’s ambition to lead the industry in production innovation and quality, creating one of the world’s largest and most advanced content production ecosystems. Richard Glasson, Global CEO of Hogarth, will lead WPP Production.
Commenting on the development, Richard Glasson, Global CEO of Hogarth and incoming CEO of WPP Production, said: “This is a transformative moment for us and, more importantly, for our clients. Bringing all of WPP’s craft expertise together in WPP Production strengthens our role at the heart of WPP’s integrated offering. It enables us to activate the full power of WPP’s talent, creativity, technology and data to redefine content creation and deliver smarter, more innovative, world-class storytelling that drives business impact.”
Cindy Rose, CEO of WPP, added: “The launch of WPP Production is central to our strategy of deeper integration, making it easier for clients to access the full spectrum of WPP’s capabilities. In an environment where content is increasingly critical, WPP Production will be the engine that helps us serve as a trusted growth partner—delivering exceptional value while setting new benchmarks for quality and scale in content production worldwide.”
WPP Production will consolidate WPP’s specialist production resources, improving connectivity and operational efficiency across markets. Teams will operate on a single global platform, powered by WPP Open’s production technology and AI-enabled workflows, to deliver higher-quality, more impactful content at speed and scale. The offering reflects WPP’s broader strategy to provide seamless, integrated services across creative, media and production, helping clients navigate the complexities of the AI era.
Clients will benefit from faster turnaround times, improved cost efficiency, and access to a wider range of innovative and diverse production solutions. WPP Production aims to drive competitive advantage through smarter, more effective content.
The transition to WPP Production will take effect on 23 February 2026, ensuring continuity of service for clients and partners.
