Rado pairs Hrithik Roshan and Katrina Kaif in its newest brand campaign

Rado, the premium Swiss watchmaker, has launched its newest campaign starring Hrithik Roshan and Katrina Kaif, two of Bollywood’s most acclaimed stars. The collaboration marks a creative milestone for the brand as it seeks to strengthen its connection with fashion-savvy consumers who appreciate craftsmanship and modern sophistication.

The campaign showcases the duo in a visually arresting narrative that highlights Rado’s signature designs, combining sleek aesthetics with precision engineering. By featuring high-profile personalities known for their style and global appeal, Rado aims to reinforce its positioning as a luxury brand that resonates with both legacy and contemporary audiences.

Hrithik Roshan and Katrina Kaif bring their individual charisma to the campaign, infusing it with energy, elegance and aspirational appeal. Their presence is intended to amplify Rado’s message of timeless style meeting modern expression, appealing to watch enthusiasts and fashion-forward consumers alike.

In addition to traditional media like print and video, the campaign is expected to roll out across digital and social platforms, leveraging the actors’ wide fan followings to enhance audience engagement and brand visibility. This multi-channel approach reflects how luxury brands are increasingly integrating celebrity influence with targeted digital storytelling.

With this campaign, Rado not only elevates its brand narrative but also reinforces its strategy of blending iconic craftsmanship with contemporary cultural relevance — creating a compelling chapter in its ongoing evolution.