Speaking at FICCI Frames 2025, Sanjay Jaju, Secretary of the MIB, talked about the transformative journey of India's media and entertainment sector while highlighting opportunities and challenges
Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, opened FICCI Frames 2025 emphasizing the transformative journey of India's media and entertainment sector while highlighting opportunities and challenges ahead.
India's Creative Economy: Local to Global
Jaju highlighted Prime Minister Narendra Modi's vision for India's creative economy, saying, “India's creative economy is not merely about entertainment. It is about ideas and imagination. About turning our cultural strengths into creative energy that inspires the world.”
He noted the sector's remarkable growth from ?25,000 crore in the year 2000 to approximately ?1.5 trillion today. “Indian creators have proven that our stories can transcend language. The one language common across human civilization is the language of emotions,” he said.
Citing success stories from Lagaan to Kantara, Jaju emphasized that “We have 10,000 stories; we have only told 25 so far. There is a huge scope to take these stories across continents.”
Balancing Growth with Responsibility
Addressing industry challenges, Jaju stressed, “This segment is not just about making money. It's about creating mind spaces, forming opinions. It's important that this growth comes with great responsibility.”
He identified key concerns, including fair revenue distribution for content creators, combating misinformation, and addressing piracy, which he linked to national security and money laundering concerns.
Future Opportunities and Government Initiatives
Jaju highlighted emerging opportunities in AVGCXR (Animation, Visual Effects, Gaming, Comics, Extended Reality), growing at 30% annually. He announced plans to double the concert economy and emphasized international collaboration through co-production treaties with 17 countries.
The Secretary showcased government initiatives, including the World Audio Visual and Entertainment Summit (WAVES), describing it as “not an event, but a movement.” He announced that India's Cine Hub, the digital single-window system, will expand to support the concert sector, with beta versions launching by the end of October.
The Indian Institute of Creative Technology campus, supported by FICCI and CII, is now operational with a new facility planned for 2028 at Goregaon. Jaju adds that “We have upskilled over one lakh creators through Creative India Challenges.”
The two-day convention continues to convene global visionaries and industry leaders to chart the next phase of growth at the intersection of creativity, technology, and commerce.
The 25th edition of FICCI Frames, Asia's preeminent media and entertainment convention, commenced today at The Fairmont, Mumbai, marking its Silver Jubilee milestone. The ceremony featured distinguished guests, including Devendra Fadnavis, Chief Minister of Maharashtra, and Kevin Vaz, Chairman of FICCI M&E Committee and CEO of JioStar.
Themed ‘A Silver Jubilee of Vision, Voices & Creativity’, the convention reflects on the industry's 25-year transformative journey while exploring future opportunities across content, technology, and business innovation.
