Saregama, a RPSG Group company, has increased its advertising spending by nearly 92 per cent in Q2 when compared with the same period last year, as per its financial results.
The music label's ad spends now stands at Rs 25.33 crore.
The company’s Q2 FY25 Revenue from Operations grew 40% Y-o-Y to reach Rs 241.8 crore.
The company’s adjusted EBITDA stood at Rs 84.2 crore in Q2FY25 as against Rs 72 crore in Q2FY24, registering a YoY growth of 17%.
Profit Before Tax was recorded as Rs 59.3 crore on the back of increased content investments.
Content charge for the quarter has increased to Rs 35 crore for Q2FY25 as compared to Rs 18.5 crore in its corresponding quarter of the previous year.
During the quarter, 30+ influencers/artist were added with more than 118 million-plus followers and subscribers on Instagram and YouTube.
Digital footprint across Saregama-owned and controlled channels has touched 294 million followers.
Avarna Jain, Vice Chairperson Saregama India, said: “FY25 has begun on a strong note with our new music release topping charts across different platforms. Diversification also gained momentum with successful live events and launch of third Saregama talent. We are well on track to be India’s premier entertainment company with IP being at the core of all its business activities.”
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