Emami ad spends decline 13% in QoQ to Rs 1,564 crore

Emami Ltd has reported advertising and promotional spends of Rs 1,563.9 crore for the quarter ended September 30, 2025, compared to Rs 1,797.5 crore in the preceding June 2025 quarter, marking a sequential decline of 13%. However, on a year-on-year basis, ad spends rose 7.3% from Rs 1,457.2 crore reported in the corresponding quarter of the previous fiscal.

 The company PAT stood at ?148 crores. EBITDA for the quarter stood at ?179 crores, declining by 29%.

 Harsha V Agarwal, Vice Chairman and Managing Director, Emami Limited said, “We are happy that over 90% of our core domestic portfolio now falls under the lowest GST rate of 5%, making our products more affordable and accessible to consumers. The quarter’s performance was a temporary impact of trade disruptions linked to the pending GST revision and weak summer. With improving market sentiment and a favourable season ahead, we remain confident of strong growth in the coming quarters. Our bottom line remains stable, with costs well managed despite global supply chain challenges due to geo-political issues. To meet our growth aspirations, going forward, we will continue to strengthen our portfolio through premiumisation and value-added innovation to stay aligned with the evolving preferences of our consumers.”

Mohan Goenka, Vice Chairman and Whole-Time Director, Emami Limited said, “October marked a clear turning point, with trade sentiment rebounding and deferred winter loading recovering, putting us on a solid footing for the second half of the year. I am also pleased to share that our non-GST impacted portfolio delivered 10% growth in Q2 signifying that consumer demand remained intact. These gains, coupled with normalisation of trade post GST reforms, and the positive impact of strategic interventions position us to sustain profitable growth in the second half and strengthen our foundation for long-term value creation and market leadership.”