CARS24 has appointed Arpit Srivastava as its new Head of Brand.

Arpit has been an integral part of the CARS24 team since 2022, where he previously led Growth initiatives within the organisation.

He brings over 12 years of marketing experience spanning various sectors such as consumer electronics, mobiles, and media. Prior to joining CARS24, he held key positions at renowned brands including Samsung, Sony, Times Group, and HCL Tech, where he successfully managed brand management, digital marketing, and media planning functions.

In his new capacity, Arpit will drive brand initiatives at CARS24, overseeing brand strategy, communications, campaigns, and fostering meaningful connections with customers. His proven track record in marketing will undoubtedly contribute to further enhancing CARS24's brand presence and market position.