Fello, a savings platform, has announced the appointment of Snigdha Sunil as Head of Marketing. As part of her new role, she will be responsible for formulating a robust growth and marketing strategy, with a key focus on category and brand building, customer acquisition, engagement, and retention, the company said in a press release.

Commenting on the announcement of the appointment, Manish Maryada, Founder and CEO of Fello said, “Snigdha is a seasoned leader in marketing with her experience spanning the media and consumer tech sectors. With a wealth of brand marketing expertise, she is distinguished by her keen customer-centric focus and resolute commitment to delivering tangible results. We are confident that she will play a pivotal role in elevating overall brand presence, driving growth across geographies.”

Snigdha Sunil shares, “I am looking forward to joining team Fello at this crucial time. A solid product-market fit sets the stage for substantial growth, and with the right strategy, marketing can play a significant role, to which I am eager to contribute. I believe that Fello has the potential to revolutionize how young Indians approach savings, and I look forward to being a part of this exciting shift.”

The role of Head of Marketing at Fello marks Snigdha's second foray into Fintech, having previously helmed the B2C marketing division at Clear (formerly ClearTax). where she played a pivotal role in surpassing revenue projections in 2022. Additionally, she has also spearheaded brand marketing initiatives at Jeevansathi.com (an InfoEdge brand), the release stated.

Furthermore, during her tenure at Star Sports, Snigdha was also a part of the stellar team to launch campaigns like Mauka Mauka for Cricket World Cup 2015. On the academic front, she holds a PGDM from IIM Calcutta and a B.Tech degree from IIT Delhi.