AI doll in Bigg Boss 19? Rumours of ‘Habubu’ entry raises eyebrows

Speculation is growing around the possibility of an AI-powered bot being introduced as a contestant in the upcoming season of Bigg Boss. Multiple entertainment portals have reported that ‘Habubu’, a doll developed by a UAE-based tech firm IFCM, could join the reality show as its first non-human participant.

However, no official confirmation has been made by the show’s producers, and industry watchers suggest this could be an early publicity attempt to build a buzz.

According to various social media claims and online reports, Habubu is a multilingual, emotionally intelligent doll capable of interacting with housemates in real time. A few platforms even suggest she may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan. The doll reportedly understands seven languages and is programmed to participate in conversations and daily activities—though how that would translate into the house format remains unclear.

So far, neither Colors TV nor Endemol Shine India have commented on the speculation. exchange4Media could not independently verify the development, and no official statements have been released from the production team.

Habubu’s name first gained traction in the Middle East through short-form videos on TikTok and Instagram, where she was promoted as a virtual companion. Some platforms have described her appearance—clad in a golden mask and hijab—as one designed to reflect regional cultural values, though the commercial strategy behind her recent popularity remains largely unknown.

The timing of the rumour has also raised questions. With the new season of Bigg Boss expected to premiere in August, the news of a possible AI entry has come at a moment when viewership interest is typically low between seasons.