Opinion STORY
Opinion
How FMCG Industry is Pledging to Promote Sustainable Practices

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....

By Manish Aggarwal

Opinion
Embracing the Resurgence of Retail: A Thriving Landscape in India

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with....

By Dr Manu Nanda

Opinion
Navigating the winds of Change in Digital advertising: A pivotal...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities....

By Shailley Singh

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Opinion
Unleashing the Power of Visual Appeal: Elevating Sales Success in...

Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real....

By Bhavik Bhandari

Opinion
The enduring legacy of Lalitaji

Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief....

By Hetal Khalsa

Opinion
'May Ameen Sayani's journey into eternity be as harmonious as...

Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy....

By Nisha Narayanan

Opinion
Remembering Ameen Sayani: The sole gateway to pop culture for...

Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just....

By Archana Kapoor

Opinion
Ameen Sayani preferred to be on Radio than on TV:...

Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’,....

By Shashi Sinha

Opinion
Lalitaji was not just a mascot but the embodiment of...

Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world....

By Sandeep Goyal

Opinion
Lalitaji was the epitome of smart women

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary

By Meenakshi Menon

Opinion
Adapting Social Media Tactics in a Changing Landscape For Sustainable...

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

By Amrita Sharma

Opinion
Revolutionizing Marketing: The Power of AI in Transforming the Industry

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

By Kush Aggarwal

Opinion
Unlocking the Power of AI in Marketing: A Glimpse into...

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are....

By Rashid Khan

Opinion
Technology and Storytelling: A new era of entertainment

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will....

By Shajesh Menon