Opinion STORY
Looking forward to a data-rich future for OOH

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in....

By Ajay Mehta

Why advertising-supported OTT is the future

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully....

By Tejinder Gill

2023: Quick commerce, consumer privacy, gaming and content to drive...

Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital....

By Jai Lala

Wake-up call: Create voice skills aligned with business goals

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes....

By Niraj Ruparel

Landing page mess: Who wins and who loses?

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing....


Web 3.0 is your new marketing vertical, not just a...

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0

By Yash Kulshresth

4 reasons why audio is the glue that connects brands...

Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that....

By Arjun Kolady

What do all high-value customers have in common?

Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of....

By Rohit Jindal

Digital Marketing Trends That Marketers Should Exercise To Stay Ahead...

Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times

By Naveen Murali

The Lions is king. Period: Sambit Mohanty

Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work....

By Sambit Mohanty

Creative Storytelling & Mobile Technology: Tale of two unlikely best...

Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must....


Recognizing the power of blending content with commerce

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift....

By Mohua Das Gupta

Why is there a need to build up a sustainable...

Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands

By Rakesh Raghuvanshi

Doordarshan & Sports Rights

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well....

By Atul Pande

Decoding Marketing 3.0: The wonderland of Metaverse

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new....

By Amit Tiwari