Opinion STORY
Opinion
Psychology of Branding: How emotions drive customer loyalty

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with....

By Piali Dasgupta

Opinion
‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

By Azazul Haque

Opinion
Storytelling to boost sales in the competitive market of FMCG,...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....

By Deba Ghoshal

Opinion
In the digital era, consumer can be the brand and...

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital....

By Piali Dasgupta

Opinion
Is Influencer Marketing the Next Big Step for Consumer Brands...

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach....

By Abhishek Vyas

Opinion
Analysis paralysis or creative whimsy? The better approach to brand...

Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is....

By Roshni Shroff

Opinion
Looking forward to a data-rich future for OOH

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in....

By Ajay Mehta

Opinion
Why advertising-supported OTT is the future

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully....

By Tejinder Gill

Opinion
2023: Quick commerce, consumer privacy, gaming and content to drive...

Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital....

By Jai Lala

Opinion
Wake-up call: Create voice skills aligned with business goals

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes....

By Niraj Ruparel

Opinion
Landing page mess: Who wins and who loses?

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing....

By Team PITCH

Opinion
Web 3.0 is your new marketing vertical, not just a...

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0

By Yash Kulshresth

Opinion
4 reasons why audio is the glue that connects brands...

Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that....

By Arjun Kolady

Opinion
What do all high-value customers have in common?

Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of....

By Rohit Jindal

Opinion
Digital Marketing Trends That Marketers Should Exercise To Stay Ahead...

Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times

By Naveen Murali