Leo Burnett Mumbai took home a Gold Lion in the Creative Data category at Cannes Lions 2025 for its standout work with ACKO Health Insurance—a campaign that blended data with empathy to drive real-world impact.
The idea was simple yet powerful: use everyday tailoring visits as a moment to nudge people toward better health.
If a customer’s waist or hip measurements exceeded a certain limit, the tailor gently suggested a heart check-up— turning a routine fitting into a potentially life-saving prompt.
The campaign focused on communities that often fall through the cracks. It brought urgent attention to the need for affordable, inclusive healthcare solutions.
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