Leo Burnett Mumbai clinches Gold for ACKO ‘Tailor Test’ campaign
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Marketing Moments
Leo Burnett Mumbai took home a Gold Lion in the Creative Data category at Cannes Lions 2025 for its standout work with ACKO Health Insurance—a campaign that blended data with empathy to drive real-world impact.
The idea was simple yet powerful: use everyday tailoring visits as a moment to nudge people toward better health.
If a customer’s waist or hip measurements exceeded a certain limit, the tailor gently suggested a heart check-up— turning a routine fitting into a potentially life-saving prompt.
The campaign focused on communities that often fall through the cracks. It brought urgent attention to the need for affordable, inclusive healthcare solutions.
.jpg)
