Duroflex unveils new film starring Virat Kohli

Duroflex has unveiled a new film featuring its brand ambassador Virat Kohli, highlighting the vital role of quality sleep and recovery in enabling his peak performance during the 2023 ICC Men’s Cricket World Cup.

In the film, Kohli reflects on how recovery became a cornerstone of his World Cup campaign. He shares, “It’s public knowledge now, during the whole 2023 World Cup in India, Duroflex was kind enough to organise the mattress for me at every place we went to, and that really helped me enhance my recovery and performance.”

From his record-breaking century against Bangladesh in Pune to his composed, match-defining knock against New Zealand in the semi-final at Mumbai’s Wankhede Stadium, Kohli’s World Cup journey was marked by consistency, focus and the ability to deliver under pressure. Supporting his quality sleep and sustained performance was the Duroflex Duropedic mattress.

Engineered with 5-zone technology for optimal spinal alignment, pressure relief and firm back support, the Duropedic mattress range became an integral part of Kohli’s recovery routine throughout the tournament. Duroflex ensured his sleep rhythm remained uninterrupted by arranging the mattress at every location as the team travelled from city to city, helping him maintain science-backed comfort and consistency despite the demanding schedule.

The association underscores the difference between ambassadors who merely endorse a brand and those who genuinely believe in it. Kohli’s long-standing partnership with Duroflex reflects a shared philosophy that elite performance is built during hours of rest and recovery—when muscles repair, fatigue reduces and the body regains the strength needed to perform at the highest level, consistently.