Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear brand Soch Apparels has appointed Salloni Arora Nanda as the Head of Marketing. In her new role, Saloni will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India. Salloni has over 15 years of experience in the field of Brand and Retail Marketing, PR and Digital Marketing and enjoys spending time on getting to know the consumers better. Prior to this, Saloni was the GM and Head of Marketing at Forever 21. She played a pivotal role in setting up the agency structure network, social media launch, SEO strategy for ecomm, amping up the SEM marketing strategy, CRM programme and Mission Happiness Consumer Feedback Platform. Speaking about her appointment, Salloni Arora said, “Super excited on joining the Soch family. Soch is a strong ethnic wear brand and is a stalwart when it comes to carving new routes matching the brand’s strong values with the expectations of the consumer. The Soch brand is excellently poised for strong growth, be its expansion plans, dynamic product and assortment strategy, pricing policy and new marketing initiatives planned to excite the consumer. I look forward to making inroads along with the team and setting new benchmarks as we go along together.”