Fanta has unveiled a new campaign to showcase the joy of Fnacking, having the Fanta Orange with favourite snacks. The campaign film featuring Kartik Aaryan, encourages consumers to seize the moment and build a perfect snacking ritual with Fanta's multisensorial and indulgent taste.

In the Fnacking campaign, Bollywood sensation Kartik Aaryan showcases the playful side of 'Fnacking.'

Conceptualized by Ogilvy, the campaign is set to launch across multiple platforms, including television, digital media, and outdoor advertising.

Commenting on the campaign, Sumeli Chatterjee, Senior Category Director, Sparkling flavours, Coca Cola India and South-West Asia, said, “We are celebrating Fnacking as the joy of snacking in its unique, flavourful Fanta way. This campaign emphasizes that snacking is not just about quelling hunger but about elevating the entire experience with flavors that excite the taste buds. We are thrilled that Kartik Aaryan agrees with us and loves to add Fanta to his snacking ritual, making every moment more vibrant and enjoyable. Fnacking is not just a moment but a delicious sensorial experience.

Speaking on his association with Fanta, actor Kartik Aaryan said “Being part of Fanta's Fnacking campaign has been amazing! Fanta's indulgent and flavorful Fnacking proposition is a game-changer. It's truly exhilarating for me to be involved in this captivating campaign that brings a Champion spirit and a fresh perspective to the table.”

Commenting on the campaign, Ritu Sharda, Chief Creative Officer - Ogilvy North, adds, “We love experimenting with our snacks, constantly exploring unique combinations of flavours. This is why it comes as no surprise when you hear snack names like Samosa Bhel, Pakora Pav, and the likes. To demonstrate the coming together of Fanta and this culinary spirit, we've created a visually stunning world inspired by the Gram, where Kartik Aryan crafts these amazing snack fusions. With a playful twist, he enhances the flavour journey by adding a splash of delicious Fanta, transforming it into a "Fnack" (Fanta + Snack), making every bite more vibrant and enjoyable."