Aditya Birla Sun Life Insurance Company Limited (“ABSLI”) released an all-new digital campaign – ‘#LoveForALifetime’ for couples. The campaign showcases stories of real-life couples who discovered how securing their future together became a powerful expression of love and commitment.

With this campaign, ABSLI aims to bring forth the importance of love beyond romance and inspire married couples to express love and responsibility by considering life insurance as a thoughtful Valentine's Day gift. The campaign follows a conversational format that emphasizes on genuine connection and mutual support that serve as the bedrock for their decision to invest in a life insurance plan.

The #LoveForALifetime campaign revolves around the unique experiences of four diverse couples that resonate the emotional bonds built through life insurance. The campaign also includes an interesting game of ‘Couples Question Challenge’ that sets the ball rolling for having candid conversations on relationships, financial planning, and how life insurance plans are the new thoughtful gifts on Valentine's Day.