Once upon a LinkedIn post, a sweet got promoted to C-suite, a ghost got a glam-up, and a startup gave its job to a cat. No, this isn’t AI hallucinating, it’s Indian brand marketing in 2025.
Corporate India, it seems, has entered its comedy era. Where boardrooms once hired CMOs for performance reviews, we now have Chief Meme Officers running the feed and Comeback Officers resurrecting dead snacks. The more absurd the title, the higher the engagement. In a world where your audience scrolls faster than HR approves leave, the only way to stop the thumb is with satire.
Forget mission statements, brands are writing job descriptions for fictional interns with trust issues and footwear with emotional arcs. These posts don’t sell products; they sell vibes, relatability, and just enough chaos to make the LinkedIn algorithm do a double take.
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn profile.
Zepto - Chief Comeback Officer
In a brilliant Diwali stunt, Zepto “hired” Soan Papdi as its Chief Comeback Officer to revive the sweet’s tired image as a recycled gift. By giving the misunderstood mithai a corporate role and voice, Zepto spun nostalgia and memes into magic. The brand created a fake LinkedIn profile, launched an emotional film, and offered Soan Papdi with deliveries, turning cultural humour into a full-blown brand engagement moment. The post earned millions of eyeballs and love across social media.
Sprite - Chief Chilling Officer
Sprite India jumped on the quirky job title trend by introducing the Chief Chilling Officer, tying directly to its longstanding “thanda” positioning. The brand invited users to channel their inner “chill” and participate in branded content that redefined refreshment. With witty visual assets, minimal copy, and meme-worthy energy, Sprite made “chilling” a badge of honour on LinkedIn and beyond. Then the hired the Chill Guy meme mascot as the Chief Chilling Officer. This not only refreshed the brand’s Gen Z appeal but also made it social-first, smart, and on-trend.
Hush Puppies (Bata) - Chief Comfort Officer
Bata’s premium brand Hush Puppies joined the quirky LinkedIn trend by announcing a job opening for a Chief Comfort Officer. Rooted in the brand’s legacy of comfort-first footwear, this playful corporate role blended employer branding with product proposition. The post carried light humour and clear lifestyle cues, making comfort sound like a leadership value. This subtle yet creative move helped position Hush Puppies as both a modern, design-led brand and a workplace that values ease and positivity.
Upstox - Chief Meme Officer (CMO) + Cat Interns
Fintech platform Upstox leaned into meme culture by “hiring” a Chief Meme Officer (CMO) to manage its Gen Z communication style. The job listing, which included a hilarious interview reel, poked fun at crypto, cats, and chaos. It was followed by mock hiring posts for cat interns, positioning felines as productivity mentors. These posts made LinkedIn laugh out loud while giving Upstox a fresh, relatable edge. It turned boring fintech into a fun-first, format-savvy brand loved by digital natives.
StockGro - Chief Meme Officer
StockGro made headlines by actually hiring a Chief Meme Officer for ?1 lakh/month, blending creator economy energy with finance. The brand sought someone to turn budgeting and investing into relatable, viral meme formats. The move was more than a gimmick; it created buzz across platforms and helped StockGro emerge as India’s first “fin-meme” forward brand. With virality baked into its JD and follow-ups, StockGro’s approach showed how humour can fuel awareness, app engagement, and hiring all at once.
Harvesting Robotics - Chief Happiness Officer
Harvesting Robotics, a Hyderabad-based startup, warmed hearts on LinkedIn by introducing their golden retriever Denver as the Chief Happiness Officer. The pup got his own post and job description, wagging his way through “meetings” and “stress relief” responsibilities. It was a genuine, wholesome culture post that earned love for being fun, real, and surprisingly professional. In a sea of AI job titles and hustle posts, this stood out for celebrating joy, pets, and company culture in the most pawsome way.
Link: https://www.linkedin.com/in/denver-pawlson?
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YouTube India - Gen Z Chudail (Ganji Chudail ft. Neena Gupta)
YouTube India cast veteran actress Neena Gupta as a bold, bald-headed Ganji Chudail, a Gen Z horror mascot with a beauty tutorial twist. Part of their horror shorts campaign, the Gen Z Chudail wasn't your typical ghost; she offered makeup hacks between haunting tales. Dripping in sass, satire, and shimmer, the Chudail became a spooky-slay queen for digital-first audiences. With Neena’s unexpected transformation and YouTube’s creatorfirst lens, it became a perfect blend of cringe, camp, and content marketing gold.
Turns out, in the age of scrolls and trolls, the best hires are the ones that never existed. These fictional “employees” are more than just punchlines, they’re personality-packed brand statements disguised as jokes. And it works. Why? Because humour sticks. Because weird wins. Because if you're laughing, you're not skipping. And maybe, just maybe, that's the point. So the next time your feed features a haunted CEO or a snack with KPIs, don’t question it, engage, repost, and bow down. The future of branding is unhinged, unemployed, and unbelievably fun. And LOL, darling, is officially the new ROI.
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