Nilanjana Basu

Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising environment

In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign, the festive season and more

As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming...

Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to...

The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due to the extensive user base...

In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread...

Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers

As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and behaviour

More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI for ad platform and how...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums & platforms while focusing on sharper...

Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is the call of the hour

Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing industry

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away

While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is...

Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

Experts tell us how the Indian market is unique and what we should expect from the sector in the coming months

With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Softer demand for online food ordering on platforms like Swiggy and Zomato during tournament season could be due to their focus on profitability and penetration,...

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the...

Himalaya’s head of OTC business spoke to e4m regarding their new campaign around stress, the expected growth rate from the product, health MarTech and more

The CEO and Founder of the marketing solutions company spoke to e4m about the growth of AI, the trends in ad spends and much more

Being an advertising veteran, Yaccarino is expected to collaborate with advertisers and turn the platform positive for marketers, say brand experts

The VP of Marketing at Colgate-Palmolive gets talking about the brand's marketing mix, focus areas and strengths

Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants, spoke to e4m about new additions to the company’s marketing mix, plans to focus on tier markets...

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season

In the recent earnings call, Meta, Microsoft & Alphabet executives spoke about higher investment in AI as it has become a huge source of growth....

Industry observers say audiences are showing an affinity to consume content in their mother tongues, and brands who invest in the same have a better...

Industry observers say the South market has a stronger news consumption pattern and with this state poll being touted as a barometer for the general...

In this edition of TechTalk, experts talk about how challenging regulating AI can be, the ways in which regulation can work and how to ensure...

Experts say there will be initial hurdles for Amul because of the social divide between north and south brands, but co-existing is possible

Industry observers note brands need to balance technology with creative marketing solutions while roping in data-driven insights

The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms

Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related...

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for...

Conglomerates of any domain need to understand that there is no one way to deal with crisis situations and the best way perhaps is an...

Industry observers say OTT players making inroads into the sports genre is good for business as it offers advertisers with new opportunities and can drive...

Retail industry heads expect Finance Minister Nirmala Sitharaman to go for a reduction in customs duty, support for infra development and incentives for corporate capital...

Industry experts suggest greater use of social media, content platforms and technology this year