Jio Cinema, the official streaming platform of the TATA Indian Premier League (IPL) 2023, has signed five sponsors and 12 partners for the live telecast of the players auction on December 23 in Kochi.

The streaming platform has signed Cred, HSBC, Paisabazaar and Vision 11 as co-presented by sponsor and Pokerbaazi as an associate sponsor.

Mastercard, Cadbury Dairy Milk, Phonepe, Thums up, Voltas, Hero, Swiggy Instamart, Spinny, Eatfit, Vimal, Kamla Pasand and Royal Challenge have been signed as partners.

JioCinema is reportedly seeking Rs 20 lakh for sponsorship packages, another source informed. 

Disney Star has onboarded 18 brands for the live telecast. 

• Vision 11
• Asian Paints
• Havells
• Mastercard
• Coca Cola
• Pepsi Foods
• Phonepe
• Mondelez
• Ultratech Cement
• Rapido
• Tata Motors
• Meesho
• Spotify
• Groww
• Ashiqui Pan Masala
• Swiggy Instamart
• Philips Trimmer
• Acko

IPL media partners have reigned as sponsors in the past auctions as well, but their rates were not in this range, experts said.

In a historic auction held early this year, Disney Star acquired the rights to broadcast men’s IPL in the Indian subcontinent for Rs 23,575 crore ($3.02 Bn) for 2023-27, and Viacom18 grabbed the digital rights for the league with a bid of Rs 20,500 Cr ($2.57 Bn).

With $12 million per match, IPL is only behind the NFL as the world's 2nd most lucrative sports league.

The IPL 2023 auction shortlist has 405 cricketers, including 273 from India. A maximum of 87 slots are up for grabs, with 30 to be filled by overseas players, BCCI has said.

Rs 2 crore has been set as the highest reserve price. While 19 overseas players have chosen to be slotted in the highest bracket, 11 players are with a base price of Rs 1.5 crore. Manish Pandey and Mayank Agarwal are the two Indian players on the list of 20 cricketers with a base price of Rs 1 crore.

The auction is set to start at 14:30 IST. Fans can watch the live streaming on JioCinema and the live telecast on Star Sports.