Hafele launches anamorphic billboard featuring Sachin Tendulkar

Hafele, an interior solutions brand, has launched an innovative anamorphic billboard featuring cricket icon Sachin Tendulkar.

This dynamic and creative campaign brings together product innovation and cutting-edge media to showcase Sachin in his kitchen, powered by Hafele’s premium solutions, stated a press release.

By fusing technology and design, the campaign enhances consumer engagement, presenting Hafele’s home and lifestyle products a must-have, especially during the gifting season, the release mentioned.

Shweta Rangra, Head of Marketing, Hafele India, commented, “Partnering with Sachin Tendulkar reinforces our dedication to delivering premium products that truly enhance the living experience. This collaboration highlights Hafele’s forward-thinking approach, blending innovative products with creative marketing. Through this campaign, Hafele strengthens its brand presence and connects with the Indian audience, bringing its vision of
transforming everyday spaces to life in a new, engaging way.”

The anamorphic billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts. The collaboration with Sachin Tendulkar enhances Hafele’s presence, positioning it as an aspirational brand that resonates with Indian consumers.