Sintex, A Welspun World Company, announced its association as an associate sponsor of Women's Premier League (WPL), organized by the Board of Control for Cricket in India (BCCI). This multi-year partnership spans four seasons starting with the 2024 edition.

"This sponsorship aligns seamlessly with Sintex’s spirit of ‘Step ahead of the crease, take charge and play on the front foot’ & WPL’s spirit of leading the charge and play fearlessly. From grassroots movements to groundbreaking achievements, from boardrooms to homes, women are playing on front foot and leading the charge in the society. Sintex, a brand deeply rooted in Indian values recognizes and celebrates the vital role of women who are going beyond boundaries and shaping our nation’s future. As WPL takes women’s cricket to next level, Sintex is proud to stand shoulder-to-shoulder with the women leading the change," said the company.

Speaking on the occasion, Ashish Prasad, CEO, Sintex by Welspun stated, "We are excited to come on board as the Associate Partner for the WPL. At Sintex, we hold dear the values of empowerment, equality, and celebrating excellence. Sponsoring the WPL is natural extension of these values, which is why we are backing women's cricket in India.”

“As we reinvigorate the iconic brand Sintex, we believe this association will further deepen our relationships with millions of families across India, who live and love Cricket. It’s our way to encourage & empower women across all fields to step ahead of the crease, take charge & WPL provides a superb platform to live this idea nicely. Sintex wishes all the cricket lovers and players, the very best for this sporting season and beyond,” added Prasad.