IGP Partners with Maddock Films for ‘Ikkis’

IGP, a D2C multi-category gifting platform, has announced a collaboration with Maddock Films for their latest movie Ikkis, the upcoming biopic on Second Lieutenant Arun Khetarpal, PVC, one of India’s youngest and most courageous war heroes. The film, releasing on 25 December, brings to life the extraordinary courage, conviction, and sacrifice of Lt. Arun Khetarpal, who was posthumously awarded the Param Vir Chakra at just 21.

As the official gifting partner of Ikkis, IGP has created a limited edition co-branded planter inspired by the values that defined Arun Khetarpal: bravery, resilience, and an unwavering sense of duty. Designed as a living tribute, the planter features a curated artwork motif and includes IGP’s signature self-watering pot with a hardy snake plant, symbolising strength and continuity.

A deeply meaningful detail anchors this collaboration. Each planter contains soil collected from the Arun Khetarpal memorial at The Lawrence School, Sanawar, where the hero studied. The soil was gathered with utmost respect as a mark of remembrance, ensuring that every planter carries a part of Captain Khetarpal’s enduring legacy and spirit.

Speaking on the collaboration, Tarun Joshi, Founder and CEO, IGP, said, “Second Lieutenant Arun Khetarpal’s courage and sacrifice remain one of the most powerful reminders of duty and honour in our country’s history. It is a privilege for us to pay tribute to a hero who continues to inspire generations. The opportunity to include soil from his memorial makes this collaboration deeply personal and profoundly meaningful for all of us at IGP. We are pleased to tie up with Maddock Films & being a part of this journey as Ikkis brings his remarkable legacy to the forefront once again.”

This partnership will come to life in two meaningful ways. As part of the promotional campaign starting 18 December, the film’s team will distribute 400 co-branded Ikkis planters during their on-ground activations, each carrying a message card that honours Arun Khetarpal’s story. The planter will also be available as the official merchandise for Ikkis exclusively on IGP for a limited time only.

Agastya Nanda, who plays Second Lieutenant Arun Khetarpal, added, “Playing Second Lieutenant Arun Khetarpal changed me in ways I will carry forever. To see a tribute like this planter – something that grows, something that holds soil from his memorial – feels incredibly special. It’s a reminder of the roots he came from and the courage he stood for. I hope everyone who brings it home feels connected to his journey in their own way.”

Speaking on the collaboration, Sriram Raghavan, director of Ikkis said, “Ikkis is not just a film for us; it’s a responsibility. Second Lieutenant Arun Khetarpal’s story deserves to be told with honesty, emotion, and deep respect. This collaboration with IGP adds a beautiful and symbolic layer to that effort. The planter carrying soil from his memorial allows people to take home a piece of his spirit. We couldn’t think of a more meaningful way to honour his memory.”

This collaboration stands as a heartfelt tribute to Arun Khetarpal’s legacy, offering people a meaningful way to honour his courage and carry a part of his story into their homes. Through this partnership, IGP and Maddock Films aim to keep alive the values he embodied and inspire future generations with his remarkable journey. Furthermore, proceeds from all units sold of the Ikkis planter will go toward feeding underprivileged communities through a partnered NGO, extending this tribute into a tangible act of service and compassion.