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Govt approves Rs 2,500 cr for upgrading Prasar Bharati infrastructure

MIB’s Broadcasting Infrastructure and Network Development scheme also includes development of high-quality content and upgradation of capacity of the DTH platform

by Team PITCH
January 05, 2023

Govt approves Rs 2,500 cr for upgrading Prasar Bharati infrastructure

The Cabinet Committee on Economic Affairs has approved the MIB’s proposal regarding a central sector scheme - Broadcasting Infrastructure and Network Development (BIND) - allocating Rs 2,539.61 crore for infrastructure development of Prasar Bharati i.e. All India Radio and Doordarshan (DD).

The scheme is the vehicle for providing financial support to Prasar Bharati for expenses related to expansion and upgradation of its broadcasting infrastructure, content development and civil work related to the organization.

The BIND scheme will enable the public broadcaster to undertake a major upgradation of its facilities with better infrastructure, which will widen its reach, including in the LWE, border and strategic areas and provide high-quality content to the viewers.

Another major priority area of the scheme is the development of high-quality content for both domestic and international audience, and ensuring the availability of diverse content to the viewers by the upgradation of capacity of the DTH platform to accommodate more channels.

Purchase of OB vans and digital upgradation of DD and AIR Studios to make them HD ready will be also be done as part of the project.

At present, Doordarshan operates 36 TV channels, including 28 regional channels, and AIR operates more than 500 broadcasting centres. The scheme will increase coverage of AIR FM transmitters in the country to 66% by geographical area and 80% by population up from 59% and 68% respectively.

The scheme also envisages free distribution of over 8 lakh DD Free Dish STBs to people living in remote, tribal, LWE and border areas.