Nazara strengthens IP-focused strategy with launch of official Bigg Boss mobile game

Nazara Technologies has launched Banijay Rights’ mobile title ‘Bigg Boss: The Game’ based on the iconic Endemol Shine India produced reality show.

Bigg Boss: The Game has been developed in collaboration with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment. The game has been created and developed by Fusebox Games, Nazara’s UK-based narrative studio known for adapting globally successful reality formats such as Big Brother and Love Island, into high-engagement mobile games. With this launch, Nazara is bringing one of India’s most powerful entertainment properties to mobile in an immersive, choice-driven format that puts the player inside the Bigg Boss house.

Commenting on the launch, Nitish Mittersain, Jt MD & CEO of Nazara Technologies, said: “Bigg Boss is one of India’s strongest entertainment brands, and mobile is the most natural extension of that fandom. With Fusebox now part of Nazara, we have the capability to take proven reality formats, localise them for Indian audiences, and keep them alive through regular content updates. This is as much a business story as it is a creative one - we are showing how IP, an owned studio and a strong publishing layer can come together to create seamless, recurring gaming experiences.”

Mark Woollard, SVP Gaming, Banijay Rights, said: “The launch of Bigg Boss: The Game marks an exciting expansion of the brand in India, giving fans and players the opportunity to step inside the Bigg Boss house to experience all the excitement and challenges of the series themselves.”

Bigg Boss: The Game mirrors the core television format – players enter the house as contestants, build alliances, make task choices, compete, manage in-game popularity, and try to avoid eviction. The experience is designed to capture the drama, social strategy and personality clashes that define Bigg Boss, but in a mobile-first, interactive storytelling environment. As the Bigg Boss format is episodic and refreshes every season, the game can also be refreshed regularly, making it a long-running product rather than a one-off launch.

The title launches first in English and Hindi, with planned rollouts in Tamil, Telugu, Malayalam, Bangla, Kannada and Marathi to reach India’s regional entertainment audiences. It is available on both Android and iOS, and has been structured for ongoing, season-style content drops so that storylines inside the game can align with what is happening on the TV property.

The launch underlines Nazara’s IP focused strategy: pairing strong, ready-made entertainment franchises with in-house and acquired development capabilities to reduce discovery costs and accelerate go-to-market. By leveraging an IP like Bigg Boss, which already has tens of millions of viewers and deep fan engagement, Nazara starts from a built-in audience and can open multiple monetisation levers, from in-app purchases and premium narrative branches to limited-time tasks and live events tied to the show’s timeline.