Games24x7 has unveiled its new brand identity. The new visual identity is a testament to the company's commitment to the integration of science and entertainment.

At the unveiling of the new brand identity, Bhavin Pandya, Co-founder and Co-CEO, Games24x7 said, “At Games24x7, our path has been shaped by an unwavering dedication to a scientific mindset, our focus on user-centricity, and our incredible teams that wholeheartedly embrace this scientific approach. Our fresh brand identity goes beyond mere visual change; it stands as a reflection of our profound enthusiasm for these core principles and the continuous advancement within the online gaming sector. The rejuvenated brand identity underscores our technological expertise and commitment to harnessing cutting-edge technologies like AI/ML to create hyper-personalized gaming experiences to entertain our users.”

The new visual identity of the Games24x7 corporate brand serves as a beacon, symbolizing the company's dedication to creating experiences that transcend the ordinary.

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke 'G' proudly positioned atop a solid navy stack. This distinctive symbol not only represents the initial letter of the company's name but also signifies the commitment to a scientific approach in crafting enjoyable gaming experiences. The </> coding symbol in navy blue, denoting the universal language of technology, further reinforces the company's commitment to innovation, while the depth of the stack cues metaphorically illustrates the organization's willingness to delve deep to address challenges at their core for game development.

The logotype 'games24x7' utilizes two distinct typefaces, Poppins and Sprite Graffiti. 'games' is crafted with the bold, geometric forms of Poppins, representing the precision involved in the science of gaming. In contrast, '24x7' utilizes the energetic, brush script numerals of Sprite Graffiti, embodying the vibrant and playful nature of the gaming experiences Games24x7 creates.

The new visual brand identity can be seen across all brand communications, social media platforms, the website, and other collaterals.