Karisma Kapoor urges women to 'make the right choices' in Oleev campaign

Actor Karisma Kapoor has joined hands with Modi Naturals’ flagship brand, Oleev, to deliver an empowering message to women across India: “Make right choices and do what's right for you.” As the new brand ambassador for Oleev cooking oils and pastas, Karisma Kapoor encourages women to break free from unrealistic standards and focus on making choices that truly matter—for themselves and their families.

Karisma Kapoor shared her thoughts on her association with Oleev:

"As women, we often find ourselves battling societal expectations and our own insecurities, but we often don’t talk about them. Oleev’s philosophy of making the right choices resonated deeply with me. I am excited to collaborate with Oleev to spread the message that health and happiness come from making thoughtful, informed decisions for ourselves and our loved ones. It’s a message I live by and one that I’m proud to share with every woman out there."

Akshay Modi, Managing Director of Modi Naturals, expressed his enthusiasm for the partnership: "We’re thrilled to have Karisma Kapoor as the face of Oleev. Her authenticity and grace, combined with her strong advocacy for health and wellness, make her an ideal ambassador for our brand. This campaign is not just about promoting our products; it’s about connecting with women on a deeper level, inspiring them to prioritise their health and make choices that lead to a balanced and fulfilling life."

The campaign featuring Karisma Kapoor marks the beginning of an exciting journey for Oleev in 2025. With its range of healthy cooking oils and innovative multigrain pastas, Oleev continues to revolutionize the kitchen essentials market by empowering consumers to make choices that prioritise health without compromising on taste.

The partnership will be amplified through a comprehensive 360-degree marketing campaign, including TV commercials, digital activations, outdoor advertising, retail visibility, and PR engagements. This campaign aims to solidify Oleev’s position as the go-to brand for health-conscious families in India.