The TVC narrated how ghee binds the quintessential festive meal, a story that strikes a chord with every household in Kerala ITC’s dairy offering, Aashirvaad Svasti Ghee celebrated the auspicious Onam in Kerala with a special Onam TVC campaign ‘Give the taste of Aashirvaad Svasti Ghee to your Onam Sadhya’. Dressed in the traditional Kasavu Saree, filmstar Revathi is shown adding Aashirvaad Svasti Ghee to the traditional Onam Sadhya while her family relishes the feast. The campaign celebrates the homemaker’s joy of cooking and serving a delicious festive meal. That joy quickly translates into pride when guests appreciate the flavours and ask for more. Aashirvaad Svasti Ghee is made using a special ‘SloCook Process’ that enhances the natural aroma and flavour of the dish, giving it a distinct flavour profile. With its wonderful aroma, rich granular texture and consistent quality, Aashirvaad Svasti Ghee lends itself beautifully to the 30+ dishes prepared during Onam Sadhya. According to Hari Krishnan- President, Lowe Lintas, “Onam sadhya is the most important part of Onam celebrations in Kerala. The ad celebrates the festival of Onam through the special taste that Aashirvaad Svasti Ghee adds to the Onam sadhya and the joy it brings to people.”