Vikas Sachdeva has joined ZEE Entertainment Enterprises Ltd as Executive Vice President and Head-International Ad Sales. 

Previously, he was Head of India International Ad Sales at Disney Star where he spent over 9 years.

Vikas Sachdeva played a pivotal role in expanding the network's international business across the UK, Middle East, APAC, and Sri Lanka for both mainstream and regional channels.

Before his time at Disney Star, he was Group Head (Corporate Sales) at Radio City 91.1 FM. He has also worked with The Times Group (BCCL) in the Response department, overseeing Retail and E-commerce categories. 

With over 19 years of experience in the media industry, Sachdeva holds a tight grip over Print, Radio, Digital and TV mediums.

e4m reached out to ZEE for an official confirmation but did not get a response till the time of publishing.