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Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across...
From Mile Sur Mera Tumhara, Fevicol ad, Cadbury Dairy Milk to Asian Paints and more, Piyush Pandey’s campaigns are now part of India’s collective memory
Amul honours the icon whose storytelling and creativity left an indelible mark on Indian advertising
A formal notification is expected to be issued, once the Model Code of Conduct for the Bihar Assembly elections is lifted after November 15
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Profit after tax stood at ?84.80 crore, up 61.7 percent from ?52.43 crore in FY24
Earlier, Swati Bhattacharya served as Chief Creative Officer at FCB India
In his prior role, he was Business Head-TOI
He & his brother Prasoon Pandey were the first Indians to be awarded the Lions Lifetime Achievement award at Cannes
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In his prior role, Das was the Chief Growth Officer (Digital & Broadcasting) at TV9 Network
Singh moves on after almost a 15-month tenure
In his prior role, Rahul Supare was associated with Sakal Media Group as General Manager – All India Sales and Strategy
Net profit for the quarter came in at Rs 2,694 crore, up 4% year-on-year from Rs 2,595 crore
Karthik Narain has 25 years of experience in cloud technology, and before joining Google Cloud, he led Accenture’s Cloud First division
Before joining Allcargo Group, Punit Misra held key leadership positions at Zee Entertainment Enterprises Ltd
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Thakkar has been an integral part of the Ahmedabad-based conglomerate for over eight years
Marc Pritchard handles P&G’s brand-building disciplines worldwide and has been with the company for more than four decades
Sunil Moolchandani brings deep expertise in strategic sales leadership, customer lifecycle management, market development across urban, rural, institutional and commercial segments
The social platform has alleged that Perplexity and its data partners have illegally harvested Reddit content to power AI tools despite repeated warnings
Raj Nair joined Garage Worldwide as Chief Creative Officer in May 2024 after being associated with Madison BMG for over 7 years
Organic growth rises 2.6% as CEO John Wren says combined Omnicom-IPG entity will create world’s largest marketing and sales network with data- and tech-driven synergies
Jill Kramer most recently served as Accenture’s Chief Marketing and Communications Officer
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a consumer campaign into a movement inspiring empowerment, while...
For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach...
From Dharna Durga to Apoorva Mukhija to Niharika NM, creators are now integral to a film’s success as they draw the social audience, note experts
Experts suggest that incorporating regional tastes, hyperlocal campaigns, and community-driven engagement could ensure national brands remain competitive even in smaller markets
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core...
The cricket body has asked reputed entities to acquire the ‘Official Partner Rights’ for the Women’s Premier League, through a tender process
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Publicis has indicated it won't be directly replacing the role, suggesting a possible reorganization of its production leadership structure
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Rafael Rizuto will be based in New York and start his new role in January 2026
Govindarajan was HUL’s Brand Director for Surf Excel, South Asia
In an exclusive Q&A, CEO Nirupam Sahay discusses Hindware’s focus on premium products, experiential marketing, achieving double the market growth by FY26 and more
Santosh Hegde, Head of Marketing at Atlys, brings lessons from one industry to another, combining technology and customer insight to make international travel seamless for...
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Rohit Potphode will report to Yosuke Murai, Head of India, dentsu Sports & Entertainment
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Jeet Sawhney has almost three decades of experience in the travel industry
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Zoyumi integrates core functions within a single SaaS platform - content scoring, creative production, and performance tracking in a fully API-driven solution
As India’s festive economy scales new peaks, the modern festive playbook blends data with emotion, precision with purpose, and full funnel impact with cultural insight
After peaking at Rs 92,500 crore in 2023, IPL’s overall value has fallen 5.9% YoY over two seasons; JioStar consolidation and RMG ad ban seen...
This follows the resignation of Unsoo Kim, who will step down from his role effective December 31, 2025
The expanded partnership includes a $400 million spending commitment from WPP for Google technologies
Text ads on Google Search will now appear together under one ‘Sponsored results’ label
The agency's net revenue in Asia Pacific recorded 6.5% growth on an organic basis
Prior to joining G Square Housing, he served as Senior Vice President at Casagrand
Rishi Patnaik, formerly with Nykaa Fashion, to lead Kult’s growth and strategic initiatives
MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live will go off air after 31 December
Conceptualised by Lowe Lintas, the campaign captures a truth that resonates deeply with Indians across the globe
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Senco Gold & Diamonds launches festive campaign with Kiara Advani for the launch of the ‘Shagun Collection’ this Dhanteras
Ajay Bathija joins UNIBIC Foods as Chief Executive Officer, bringing 20+ years of FMCG and beverages leadership experience, including Coca-Cola
The directive comes ahead of the General Elections to the Legislative Assembly of Bihar and bye-elections to eight Assembly constituencies
The campaign film showcases two families from distinct backgrounds, each navigating their unique path to home ownership
Under this new two-year agreement, Banijay Asia will represent Talpa Studios’ portfolio of non-scripted formats in India and Thailand
The AI hub is a multi-faceted investment of approximately USD 15 billion over five years
Ashish Tiwari, Chief Marketing Officer, Home Credit India, talks about the brand’s festive campaign, empowering families with accessible and stress-free financing & blending purpose with...
Shweta Rangra, Vice President – Marketing, Hafele India tells us about the company’s brand proposition, 'Maximising what matters the most’, its association with Sachin Tendulkar...
Vinay Subramanyam, Marketing Director, Kellanova South Asia, talks about the brand’s evolving media mix, their marketing strategy, growing role of AI, and more
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According to reports, the review covers all global markets and includes media planning, buying, and activation duties
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Thomas John replaces Dietmar Knoess, who decided to pursue new interests outside of the company
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From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room
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Short videos are proving the most effective format for brand recall, with 53% of consumers citing them as key for awareness, according to an industry...
Pradeep Dwivedi, Group CEO of Eros Media World Group, has been elected to serve a three-year term, from 2025 to 2028
Chandana Agarwal was leading Communications as President North and East at 82.5 Communications
WPP Media will work closely with Bayer to strengthen consumer engagement, optimize media efficiency, and integrate digital and ecommerce initiatives for greater business impact
Total revenue stood at Rs 2,071 crore in FY25, a 64% increase over the previous year
Before this, Janvi Mehta served as Senior Director – Digital Trading at WPP Media
New ad film showcases homes as dynamic spaces of identity, creativity, and connection
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, talks about their recent KwikGPT, marketing strategy, and more
Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector
Speaking at FICCI Frames 2025, Sanjay Jaju, Secretary of the MIB, talked about the transformative journey of India's media and entertainment sector while highlighting opportunities...
Sheran Mehra joins IndusInd Bank from Tata Digital, where she most recently served as Chief Business Officer
Priyanka brings over 17 years of experience across leading global networks and independent agencies including Dentsu Creative, Rediffusion, FCB, and Intertwined
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Amit Mehta, MD - Kameda LT Foods JV and VP, Food Business, LT Foods Ltd., shares how the company is blending innovation, wellness, and digital...
NS Satish, President of Haier Appliances India, is optimistic this festive season, betting big on innovation and its target of crossing Rs 11,000 crores in...
Globally, advertisers are shifting from tracking ad delivery to measuring real attention—how long users actually view, listen to, or interact with ads
As influencer marketing grows into a multi-billion-dollar industry, brands need deeper insights than native analytics provide, understanding why posts perform and how they impact business...
As per sources, the pitch is likely aimed at reimagining the app’s communication and design language
Amit Shukla moved on from Hindustan Times after a term of 11 years and is a media sales leader with over two decades of experience
Hari Krishnan joined Tilt Brand Solutions in April 2024
BTS, BLACKPINK, and K-dramas may spark the craze, but it’s Korean flavours and beauty rituals that are redefining how young India eats, shops, and aspires
Khushnooma Kapadia, VP Marketing; South Asia at Marriott International, on how the latest brand campaign blends celebrity authenticity, tech-enabled experiences, and cultural storytelling
Birla Opus Paints' Inderpreet Singh shares how the new brand disrupted the paint industry, turned its weakness into strength, boosted brand recall to 80% through...
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The campaign film is titled ‘Let the Celebrations Come Alive in Your SKINN’
YouTube has rolled out a viewer-friendly update aimed at minimizing distractions and streamlining engagement
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Under the deal, Prosus will acquire shares worth ?1,968 crore, while WestBridge Capital will purchase shares worth ?431.5 crore
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Puneet Kusumbia, Vice President - Marketing, Heritage Foods, shares how innovations, new launches, premiumization, marketing initiatives and distribution have driven growth for Heritage Foods Limited
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Brands are breaking away from conventional hoardings to enter homes, routines, and conversations turning the ordinary into extraordinary canvases for connection
Priyaah Sundaram, Head, VP, Customer Experience and Fulfilment, Cleartrip, shares how technology advancement and customer expectations have risen in parallel and mirror each other
Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India shares the power capabilities of using AI built into Acer’s hardware, gaming opportunity and gunning...
Sheena Kapoor, Head – Marketing, Corp Comm & CSR, ICICI Lombard, talks about the perception of insurance as a low involvement category and how the...
Geetanjali Chugh Kothari, CMO of Generali Central Life Insurance, speaks on the refreshed brand identity and how the insurer is betting on trust, technology, and...
Rajeev Raja, Founder & Soundsmith, BrandMusiq, takes us through the journey of creating the first global sonic identity for 7 Up, how sonic identity can...
Jayendra Gupta, Country Acting Marketing Manager and Integrated Media Manager at IKEA India, outlines how the retailer is localising its global vision to win Indian...
Ragini Hariharan, Marketing Director - Beauty & Personal Care at Himalaya Wellness, shares how Himalaya is blending tradition, science, and digital storytelling to stay relevant...
Puneet Gupta, Senior Executive VP and Business Head for Digital Business & Marketing at Nuvama Wealth shares how AI and customer-centric innovation are reshaping financial...
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
Rajesh Balachandran, CMO, Muthoot FinCorp, shares how the brand is balancing tradition with technology, regional resonance with pan-India campaigns, and more
Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement,...
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Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
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The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Sarah Thompson was earlier the Global CEO of Droga5
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
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Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new...
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In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...
His family and employees will carry the Group forward in respect and continuity of these values, the company said
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Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
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She will spearhead the company’s digital strategy, brand growth and partnerships
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IPO fund raise to pay Rs 34 crore towards the acquisition
The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...
Chloe Malle will succeed Anna Wintour, who has held the position since 1988
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The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
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From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.
NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime
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In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...
Most recently, Athul Prabhu was with Glance
Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
Bhavesh Panchal has held leadership roles at global firms such as VFS Global, Hitachi Consulting, Deloitte, and Mahindra & Mahindra
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
In her new role, Sanon will advocate for the rights and well-being of women and girls
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business
Cross-functional expertise to help GCCs attract top talent and strengthen reputation
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The quarter also underscored a clear divergence between regional and English-language publishers
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Amaresh Jena, Chief Marketing Officer of Pramerica Life Insurance, shares how the brand is shaping trust, relevance, and growth in an industry defined by long-term...
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Celebrating four and a half decades of business journalism while looking ahead to India@2047
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, & emotional storytelling to build trust...
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Sajith Sivanandan named CEO of Tata Digital
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Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
Myntra will operate through a dark-store-led fulfillment model in the city
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Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Ravindran was earlier with The Times of India as Associate Vice President and Response Head
The film promotes the brand’s vacuum cleaner range
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
The campaign has been conceptualised and crafted by Thought Blurb Communications
Company aims to achieve double-digit growth every year until 2030
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...
The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
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Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
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The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
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Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar
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Prior to this, Megha Manchanda was with DBS Bank as Senior VP, Head of Marketing (Consumer Banking)
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Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
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Cost-cutting on pagination and circulation boosted ad profits, but advertisers may be left in the dark
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By giving users the power to prioritize trusted publishers in search results, Google aims to blend algorithmic curation with personal choice
Prior to this, Adamya Dua was with Sukoon Health as Marketing Head
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the Group CEO of Quality CARE India Limited
Ex-CTO of Udaan, Gaurav will help accelerate development and implementation of EY’s technology-led business solutions with a strong focus on AI
The investment will enable Goldi Solar to expand its production
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy
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Jaideep Gandhi elected Vice-President of the association
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This is the duo’s second stint at the agency
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The agency has been co-founded by Ishita Misra and Pradyot Mokashi
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Sunish Jose held the CEO role for over 3 years
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Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
Binay Mehra will be based out of the agency’s Delhi office
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Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...
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Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
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As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial...
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Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
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The maker of alcohol brands such as Smirnoff, Johnnie Walker and Captain Morgan, spent Rs 238 crore on advertising in Q1FY26
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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Harshdeep Chhabra, Global Media Head of GCPL, outlined the company's revamped media and advertising strategies that have propelled it to become India’s fifth largest advertiser...
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Google has not put Chrome up for sale and has indicated it will fight any forced separation, warning that it could undermine user security and...
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Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
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Shah has been at the forefront of driving government sales, playing a pivotal role in expanding the channel’s reach and significantly boosting revenue in this...
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In his most recent role, Subodh Singh was the Output Head at Zee News
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Amit Shukla was associated with HT Media after 11 years
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Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore
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The brand has launched the “Bring Home the Smart” campaign
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more
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Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections
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Hemant Shringy to start his journey with Wondrlab next week
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Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Mohan brings a rich blend of editorial expertise and business acumen to the role
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Prachi Narayan promoted to Managing Partner at Havas Play India
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...
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Veteran P&G leader to succeed Jon Moeller, assume role as President & CEO from January 1, 2026
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
Before joining Jubilant FoodWorks, Kritika was with OLX for four years
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
The campaign is titled Kaam Sahi. Daam Sahi
The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a petition by the Citizens Foundation
At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...
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A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven messaging to emotionally resonant, trust-based...
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Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
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Our weekly take on ads that caught our eye or failed to make an impression
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
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As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates
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Google’s shoppable ad tiles marry product discovery with performance marketing
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From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...
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The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart
The government will select winners based on originality, creativity, and relevance to the theme
Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
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Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
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At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities
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Niyati Bohra has earlier been part of the launch of NDTV Marathi
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Nachiket Deole recently stepped down as Head of Sales, India, at DoubleVerify
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
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Predictive analytics is starting to shift the focus from vanity metrics to business outcomes with businesses seeing signs of tangible advantage, note marketing experts
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Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts
Vineet Agrawal, who grew the business from ?300 crore to over ?10,600 crore, will step down in January 2026; Chander to take over from February...
Mike Jatania has served as Executive Chairman of the company since late 2024
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
Prior to this, Animesh Kumar was Chief Growth Officer at Digital Castle
In his new role, Rituraj Dasgupta will lead efforts to deliver impactful marketing strategies and partnerships that drive audience engagement and client success
The company reported a modest 3% growth in consolidated revenue from operations
Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the...
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms
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Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail
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Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
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Launched in 2022, Branquila drives end-to-end marketing and brand mandates across India’s lifestyle, fashion, media, entertainment, sports, and D2C ecosystem
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After the deal, control of the company will shift to Multiples Private Equity
Apart from Varun Dubey, the founding team includes Manoj Kumar (COO) and Dr. Alexander Kuruvilla (Chief Medical Officer)
Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
The high-energy TVC celebrates the spirit & energy of Ranveer Singh
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate
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Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
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Mukesh Sharma was previously Business Head at Mid-Day Infomedia
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions
Atul Sood will report to Joonsu Cho, Chief Sales Officer, Kia India
Khatija Lokhandwala had joined Zivame in August 2019
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
Netizens say the bag reflects an intersection of street culture and designer obsession
Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
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Arun Narayan will step into the role of CEO – Jewellery Division starting January 1, 2026 while Kuruvilla Markose will take charge from August 13,...
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At Bharat Express he played a key role in building the channel’s monetization framework and advertiser network
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Prior to this, Aman Singh served as the Senior Business Director at Carat
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Salil Dalal's last working day will be on August 22, 2025
Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles
Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
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According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly in AI tools like Open...
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Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
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Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
At Emami, Kaushik V has been handling brands like Navratna, Navratna Talc, DermiCool and Creme-21
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand
Abhishek has held leadership roles at Digitas India, McCann and Ogilvy
Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Arunabh Madhur has led growth and monetisation across global and Indian markets, with key roles at SHAREit Group and Meta
Mohanty previously served as the National Head of Sales and President at UTI AMC
Prior to his elevation, Reuben held the role of Senior Customer Success Manager.
The network has named Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff
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Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
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In its unusual trading update, the agency cites macro pressures and decline in new business
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Prior to his promotion, Akshay Dhody served as Associate Business Director at the company
Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe
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Prior to this, Aditya Nagavekar was with Ogilvy as VP - Strategic Planning
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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
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Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner...
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will...
Khan is currently Apple’s senior vice president of Operations and has been with the company for 30 years
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator
Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC
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Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...
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Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...
Vinay Sarawagi previously held senior roles at the Times Group, at Network18, Business Standard and Reuters
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Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Papri Dev was with the company for over 5 years
Brian Vella was with the organisation for 24 years
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
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Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
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The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
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Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results
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From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...
Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...
This campaign was conceptualised and developed by Creativeland Asia Advertising
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.
Dhaval Doshi will lead delivery and business strategy across six key departments
The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features
Prior to this, Mel Arrow was the Chief Strategy Officer at the agency
The Bengaluru-based startup is targeting a listing in the September-October 2025 window
The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
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They will provide ongoing guidance and support to the Mythik management team
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Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO...
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Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head
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Sanchayeeta Verma was appointed the CEO of the agency in July 2023
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Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India
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Prior to this, Vipul Rawal was with Tata CLiQ Fashion as Head of Operations Excellence for over 2 years
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According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
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Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
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Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns
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Despite a decline in topline revenue, BBDO India saw a 61% increase in other income
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The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
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Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
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Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
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Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry
A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate
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Here’s your weekly forecast of what rained gold and what just got washed away
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Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar...
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Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Kapoor was earlier Practice Director-FSI Asia Pacific
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
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Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
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Boria Majumdar will build NDTV’s sports coverage as India gears up for a packed global calendar - from 2026 T20 World Cup and FIFA World...
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The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year
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Amit Singh joins after a stint at NDTV as HR Business Partner
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung...
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From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
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Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say...
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As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
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Anna Wintour will continue in her broader capacity as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry
At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel completely safe flying
Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others
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In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...
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The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
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The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online
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Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
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According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
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FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
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Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...
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Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms
Brendon Sissing will take over from Lance Bennett, who has been named as the Chief Financial Officer at Mercedes-Benz Middle East
The new role is in addition to her current role as the New York CEO
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
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As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
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This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP
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With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
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Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
The India campaign focuses on localized experiences and culture-first storytelling
The association is for Grundfos’s SCALA2
The campaign is conceptualised and produced by Kulfi Collective
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Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations
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The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states
Prior to this, Lavani Agarwal was with Google as Head of Brand & Reputation Marketing - Google & YouTube
TLN marks its 20th anniversary with a series of strategic announcements
The microsite allows business owners to create personalised business posters and their own tagline
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
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BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...
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The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and “this better not kill...
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
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The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...
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As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...
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Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea ts well...
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Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...
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Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters
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By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
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In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakme
With Fred Smith's passing, the logistics world loses its original pilot
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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
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WPP’s Mindshare received the joint highest points tally in Media Network of the Year
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The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
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As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year
Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
The campaign is conceptualised by VML
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
Prior to this, Tara Ford was the Chief Creative Officer of Droga5 ANZ and Chief Creative Officer of Accenture Song APAC
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Savio comes with over 15 years of experience across ITC, Swiggy, and Prime Video
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Rohit Vishwakarma has over 21 years of experience in broadcast and digital media
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Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025
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Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
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The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets
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Prior to this, Suranjana Tewari held the role of Senior Journalist/Reporter at the channel
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Toby Maclachlan has been appointed as Head of Creative Strategy
The campaign introduces the all-new office sneakers collection
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Shubhankar Mishra will step into a prime time show on NDTV in July 2025
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Vivek Das was leading the agency’s Media Futures Group, and Google-focused operations in India & SE Asia
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Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
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Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Paul Bulcke will step down from his role in April 2026
Prior to this, Iqbal was with Meta for 6.5 years
Prior to this, Vinod Khandelwal served as Head of Product & E-Commerce at Springwel Mattresses
Mukund Acharya joins Sony Pictures Networks India from Disney+ Hotstar (now JioStar), where he served as Head of Engineering
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This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’
The film celebrates LIC Housing Finance’s 36th Foundation Day
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success
Each video stars a different ‘Snitch Guy’ archetype
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Under the Competition Act, firms that are first to disclose their involvement in any such practice may receive up to 100% immunity from penalties—provided they...
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
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India stormed back into the Cannes Lions spotlight with 1 Grand Prix, 4 Golds, 2 Silvers, and 7 Bronze Lions
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The mandate covers media planning and buying, digital strategy, and execution
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions
Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...
The film is conceptualized by DDB Mudra Group
The campaign talks of a generation that redefines what it means to be tough
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According to industry sources, the size of the account is estimated to be under Rs 10 crore
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The account size is pegged at close to Rs 200 crore
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...
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Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
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In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...
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Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
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In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...
Prior to iTV, she served as Editor, ABP Live English
Avinash Kasinathan has recently served as the Head of India Businesses at Innoterra
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Stephanie Prager joins from Publicis, where she held the role of Client President, while Caroline Foster Kenny joins from VML, where she served as Global...
At Pitch CMO Summit, Prabhvir Sahmey, Senior Director - Ad Sales at Samsung Ads, presented a compelling case for how CTV is blurring the lines...
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
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CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
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Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns,...
As per reports, the account was earlier handled by WPP
Rohit Talwar’s last working day with the company will be August 8, 2025
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
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Pratik Mazumder has over 25 years of expertise in the marketing and media domain
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Among the other winners are ZEEL, Mindshare India, Wavemaker, Havas Media Network India, Shemaroo Entertainment, Times Network and Starcom
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but...
comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video
Prior to this, Ashish G was with Volkswagen India as Brand Director
Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member
As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
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Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive to Hindu sentiments
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Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office
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Prior to his elevation, Anuj Gupta held the role of Vice President at the company
The account will be managed out of dentsu X’s Gurugram office
The campaign’s TVC has been conceptualised by McCann World Group
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The network has officially invited applications from qualified and interested candidates for this senior editorial position
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A review petition should be filed against the SC order, say legal experts fearing far reaching consequences
With start-ups emerging as frontrunners in the functional snacks category and celebrities also backing it, this movement seems to be a fundamental dietary shift and...
Rahul Kanwal's India Today Group tenure ended on May 23
Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd
The win follows a multi-agency pitch
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...
Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales
Various news reports suggest that the Bhind Police was displeased with the continuous reporting about the illegal sand mining activities in the Chambal river
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Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
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Mendiratta has been associated with Miraj Cinemas for over a decade
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Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
James McNeely will report to Pankaj Nayak, President – SEA, Havas Media & CEO, Havas Media Network Singapore
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
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Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
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At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree
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Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
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Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart
Modlmayer succeeds Jaejoon Lee
Pankaj Rai joined Publive in February this year as Chief Business Officer
Namboodiri was earlier the Chief Business Officer of ZEEL
Prior to this, Deepak Chaurasia was Consulting Editor at Zee News
Rana Yashwant will bring two shows every weekend on TV and digital platforms
Here he has joined as Executive Producer, Anchor
Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025
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Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company
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According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
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Prior to Cleartrip, Manoj Awasthi served as the Chief Technology & Product Ofcer at Julo
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The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54 crore posted for the same...
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PAT Margin deteriorated to -10.8% from 6.4% last year
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Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
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This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
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While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper...
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While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to dene the future of AI itself
Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause for confusion
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy...
Net profit stands at Rs 14.2 crore and ad revenue remains stable
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more
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Prior to this, Reneta Kripalani was with Z47 (fka Matrix Partners India) as Vice President - Marketing
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Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt
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Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay
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Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
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Fahad Mugharbel appointed Social Media Director and will be based in Riyadh
The festival will feature over 60 speakers across 35+ sessions and 20 masterclasses from the Advertising, Media, and Marketing world, along with a line-up of...
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
He bid adieu to journalism after 15+ years and stepped into the comms industry
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
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Subhodeep Roy has over 18 years of experience in the FMCG space
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The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
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WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
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In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
The campaign has been created by Ogilvy India
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
The campaign has been launched in partnership with Dentsu Creative Webchutney
Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living
The acquisition will enhance DTL’s capabilities to deliver innovative solutions
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Harvard fellow and Ex-Twitter India Head Manish Maheshwari returns to lead India operations
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Punt Partners has appointed Harsh Shah as Managing Director of Punt Creative.
The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
Prior to this, Singhal held the role of Digital Transformation Lead at the Professional Products Division
It has been conceived by Moonshot
82.5 Communications has launched the new digital film for the coffee brand
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According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
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The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
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Sandhya Devanathan was till now Vice President & Head - India at Meta
Venkatasubramanian was associated with Havas Media India for over a decade, across two stints
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of...
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Come June 17, Prime Video subscribers may see ads during their streaming. While some may feel shortchanged, others may see it as a reasonable trade-off...
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Our pick of brand campaigns that stood out this Mother’s Day
Primex has bagged the account for the third consecutive time
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The full-scale relaunch is expected within a month, according to highly placed sources
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UGC feels raw, unfiltered, and real, say experts, who point to its unmatched engagement and community-building, which traditional ads often lack
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Speaking at a media roundtable, GCPL Managing Director & CEO Sudhir Sitapati shared that the company has moved away from traditional media silos and now...
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
Prior to this, John Thangaraj was the Chief Strategy Officer at Havas India
Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
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Prior to this, Magdum served as the Additional Director General of PIB and CBC in Ahmedabad
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Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
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The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka Crypto Coach,’ and how it...
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
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Saugata Gupta has been the Managing Director and Chief Executive Ofcer of the company since 2014
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The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
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Bhattacharya earlier served as Brand Custodian at Nuvoco Vistas Corp. Ltd
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A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by 12% in 2024 and now...
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Sushant will lead the art and visual design function across the agency’s diverse client portfolio
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Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
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Nidhi Thakkar, Head of Creator Programs at Amazon India, shares how the e-commerce giant is nurturing creators through innovative monetisation models, regional inclusivity, and scalable...
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Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
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On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
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WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
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The experience begins when users scan a QR code with their smartphone camera
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Sahil Sethi was the Senior Marketing Director at P&G Health Care India
In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving initiatives that prioritise water conservation, digital innovation,...
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Prior to this, Priyanka Khaneja Gandhi was with Colgate-Palmolive (India) Ltd as Director - Integrated Brand Experience Lead
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The move deepens P&G’s partnership with Starcom, reflecting the FMCG giant’s growing focus on platform-specific media strategies
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Google has offered to change how it operates in India as part of the settlement apart from paying Rs 20.24 crore in penalty
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In this deep dive, e4m explores how after years of being counted out, print media is seeing renewed advertiser interest, upward rate revisions, and deeper...
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As calls grow to revive IRS, DB Corp’s Satyajit Sengupta says that it's time for the industry to go beyond numbers and capture how and...
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Print media owners have been hesitant to cover costs amid ongoing economic challenges delaying the survey, sources said
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Prasar Bharati’s free OTT platform has witnessed over 30 lakh downloads so far. While the platform has potential, consumers and experts feel its content strategy...
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S S Dhawan, who led The Free Press Journal since 2004 as Editor, has stepped down
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Once brands demand data and results, the whole ecosystem will follow, making RoadStar adoption essential and inevitable, says Praveen Vadhera, CEO of IOAA
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Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at...
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Rohit Chopra, COO of Times OOH, discusses how the steady growth of outdoor advertising is also beset by challenges of infrastructure readiness, advertiser perception, and...
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Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
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With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
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Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food
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With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
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The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to...
FCB India has crafted the campaign celebrating Uber Moto as the getaway ride of choice
Poulomi Saha has been with India Today since 2017
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
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Listed companies will definitely look at their bottom line and ad expenses will be the first likely casualty in that sense, say experts
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Unnithan was the editor of the network's OTT vertical News9 Plus
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Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
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The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Kamra has asked BookMyShow to hand over the contact information of the audiences the platform has collected from his solo shows
As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1
The Mavericks India will drive FUJIFILM India’s PR efforts across all business verticals
This collaboration is a strategic move to enhance ICC’s mission of empowering businesses
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
Dhawan’s last role was Head of Ads at Disney+ Hotstar (which has since merged with JioCinema to form JioStar).
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
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As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and...
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise...
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Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
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NPCI floated a Request for Proposal in October last year for the empanelment of a digital media agency
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India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
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In the cricket season, betting and fantasy platforms have been going big on ads, raising red ags in a high-stakes game of attention, legality, and...
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Gautam Pandit was Executive Creative Director at R K SWAMY
Valerie Pinto has been the company’s CEO for over 10 years
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
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Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA
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Rajneesh has over two decades of experience across consumer marketing, brand strategy, and media
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The tools will help in boosting sales for eCommerce and retail businesses
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Charu Budhiraja was previously working as a Creative Head at Warner Bros. Discovery
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The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
The performance marketing solutions company plans to go public in the next 3 years
Liebherr’s latest campaign highlights smart innovations that simplify daily life
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement
At the e4m PR & Corp Comm 40 under 40 2024, Paroma Roy Chowdhury delivered a keynote address
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
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At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
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Praveen Someshwar joins Diageo after his stint as Managing Director and CEO of HT Media
Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
These channels include Aastha Telugu, Bansal News, Bharat 24 Vision of New India, Chardikla Time TV, Gangaur Television, Jai Maharashtra, Live Times, Maiboli, TV9 Gujrati...
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Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed serious under international laws, leaders say
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Editors Guild President Anant Nath calls for collective introspection as journalism navigates shrinking freedom, ethical dilemma and disruptive technology
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As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
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Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk hiring by the company
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
The campaign features brand ambassador Pooja Sawant
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
India stands fourth among WPP's markets with its contribution to the revenue share being at 4%
The remit encompasses global development of below-the-line marketing activities
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Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
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Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
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Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
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The account will be serviced from the agency’s Mumbai office
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While Manson Chan has been appointed for China, Nick Coston comes in for the USA
COLORS Rishtey returns after a three-year hiatus
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The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
The partnership will help in expanding the brand's footprint in South Indian markets
The association will be amplified through a 360-degree marketing campaign
Rahul Murgai's new role is effective from today, April 1, 2025
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Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy
Ajay Kapur has been reappointed as the Managing Director for 2 years
In this role, Saurabh will spearhead Deepspatial’s global marketing initiatives and operations from Noida and Toronto, driving strategic growth and brand impact on a global...
With this approval, GTPL becomes the second HITS licensee in India
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Kayum Razak Dhanani has been the Managing Director of the company since March 2013
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The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
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In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...
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Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility
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Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
As per reports, Gaurav Dwivedi, CEO of Prasar Bharati, has said that the pubcaster will be inviting bids from tech companies within a year
The campaign invites customers to step into a world where tradition meets modernity
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
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In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital
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As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
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The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit
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Many advertisers are anticipating that the regulator may itself issue some directives or an SoP to ensure fair business practices in the ad industry
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IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
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Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention
At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo
The new campaign inspires women to prioritize their health with 30 minutes of daily exercise and encourages their families to motivate women to pay attention...
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator...
The agency will be responsible for both traditional and digital media mandates
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company
The campaign highlights the power of a wholesome breakfast
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
The project, spanning eight years, is expected to generate revenue exceeding ?100 crore
Minimalist will carry out digital activations for the association
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Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
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While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
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Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they...
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The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts
The respective industry association appears to evolve guidelines, advisories or negotiation parameters in the form of model agreements to secure the commercial interests of their...
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
The campaign is part of a larger visibility initiative of Godrej Enterprises Group
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
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The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms
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This is Haier’s third consecutive year of collaboration with IPL
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The account was awarded after a multi-agency pitch
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
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Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redene brand engagement this IPL season, share industry heads
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If violations are confirmed, CCI could impose severe financial penalties, reinforcing its strict stance on maintaining fair competition in India’s advertising sector, say legal experts
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If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
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Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
The standing committee has informed the Parliament that this will ensure better coordination in handling communication and media tech issues
The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided...
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
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Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its...
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The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
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Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
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Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a policy to curb content glorifying...
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore...
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Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...
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The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
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The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital
Milind was a founding member of Delhivery in 2012, scaling operations to 100,000 daily orders while leading Business Development
Media reports claim Sam Balsara is looking to divest a portion of Madison World’s advertising business
Kunal Arora, MD - India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC
Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...
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Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...
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The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Approval marks key milestone in the process to combine the two companies, both the companies said in a statement
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
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With the addition of Sports18 channels, Star Sports now has a network of 24 channels
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Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
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Koimoi recently adopted a patented quiz format by Quizzly.ai to increase time spent on their site and saw immediate results
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Zarrar Don was earlier CRO - Business News at News18 Studios
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As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
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Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)
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The apex court’s statement came following a Delhi High Court directive, which mandates Wikipedia to take down a page in connection with a pending defamation...
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Sheetal Vanwari, CMO, Aws Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in 2024
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Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai
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Abhinav Tripathi joins from McCann Worldgroup where he was Creative Head of Digital & Content Studio
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The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Saurabh joined Ather in 2019 as the company’s first Brand Head
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The appointment follows a competitive multi-agency pitch
The agency will enhance brand engagement with innovative digital creatives
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
Ivan Espinosa is currently the Chief Planning Officer of Nissan
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
The campaign encourages consumers to have switch to Réal with no added sugar
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
Actors Deepak Tijori and Sheeba Chaddha feature in the film by Talented
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Experience Commerce to elevate Parle Candy Culture’s digital presence
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Prior to this, Sarah Moore was the Client Director at the company
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
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The draft rules aim to operationalise the DPDP Act passed in August 2023, addressing key areas such as consent management, data localization, and data breach...
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
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Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance
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60 of ET Medialabs employees to work on McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities
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Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and...
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The expanded search and seizure powers could bring stricter nancial oversight for inuencers and content creators, many of whom operate through informal agreements and varied...
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
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Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
Launches ‘The One, The Only’ campaign featuring the actor
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
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As per reports, the State wants to keep a tab on news published about the government across mediums and curb the spread of misleading information
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Havas’s net income stands at €189 million, an increase of nearly 3 per cent from the previous financial year
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Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years
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Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
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The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels
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Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
The court has appointed an arbitrator to resolve a dispute between Creativeland Advertising Private Limited and WinZo Games Private Limited over a tagline 'Jeeto Har...
The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns
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Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
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At ONDC, Joshi was instrumental in driving the adoption and growth of businesses via a new, open network approach to digital commerce
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Om Jha was earlier Director - Media, Data, Marketing Capabilities and Partnerships for nearly 3 years at PepsiCo
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Shubman Gill’s partnership will extend across all future cricket tournaments
The campaign has been conceptualised by Publicis India
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While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
PV Sindhu joins forces with Himalaya and Smile Train India to amplify awareness and ensure more children receive life-changing treatment
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" from "Half Time"...
The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office
The film emphasises how Adani Ports enables businesses—both large and small—to thrive by providing seamless connectivity and world-class facilities
'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK
‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for...
Madhavkrishna Singhania, JMD & CEO - JK Cement Ltd. & Co-Founder - Yadu Sports talks shares why Hockey India League is the big bet for...
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Prasar Bharati defends mid-auction broadcaster disqualifications in TDSAT; Vision Corporation to file rejoinder. Next hearing on March 21
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The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
The ad for Myntra Birthday Blast also features music maestro Anu Malik
In her new role, Aarthy Sridhar will report to Abhijit Kulkarni, the Chief Commercial Ofcer of the company
This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app
As part of this initiative, Vaidya Sane Ayurved Laboratories aims to elevate its brand presence and expand its reach, especially in semi-urban and rural India
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Prior to this, Anuj Narang was Vice President - Sales at DLF
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Prior to this, Robi Banerjee was with Korra as Creative Director
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market...
Akis’s expanded role highlights India’s critical role in Nothing’s overall business strategy, and he will now lead the next phase of growth
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went...
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The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR...
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While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the...
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A post on LinkedIn by Amazon Prime Video social media strategist Saumyaa Chitravanshi says that the platform is looking out to collaborate with social media...
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Praveen Someshwar led HT Media as its Managing Director and CEO for seven years
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An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
The partnership will launch 25 original formats spanning diverse genres including Entertainment, Dating, Food, Quiz, Game, Reality, Sport, Transactional and Survival
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...
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Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences
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With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never been more urgent
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Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...
Sandeep Mathur has over 25 years of leadership experience in the technology industry
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
SIX5SIX will be KKR’s ‘Official Kitting Partner’
NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility
The campaign has been conceputalised by FCB Group
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India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the...
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The Group told a media house that the sale is part of its strategic decision
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In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers
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'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
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Industry observers say the initial rates are likely to increase further once the league commences with major advertisers looking set to reassess digital spending plans
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With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who nd IPL expensive but...
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Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies offering end-to-end solutions and performance tracking are in high...
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Tanmay Prusty was earlier with Tata Consumer Products
Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video
Sunil D’Souza’s new term will commence on April 4, 2025
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
Adding to the experience of the campaign is a anthem crafted by VML Delhi
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
According to highly places sources, the deal is valued at Rs 200-250 crore
The MIB, vide its letter dated 25th July 2024, sought recommendations of TRAI on the terms and conditions for authorisation to provide broadcasting services
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
The campaign features Vicky Kaushal
Prior to this, Vipul Mathur was the Chief Business Officer at Raymond Lifestyle Limited
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FCB Kinnect wins full-funnel creative mandate for Prega News
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The Supreme Court has reportedly issued a notice to Maharashtra and Assam based on YouTube star Ashish Chanchlani’s plea to quash or transfer FIRs to...
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As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
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Kisan India is a video-first platform with a mission to become the voice of rural India
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & tailored experiences
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Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding
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Renaud Palliere, CEO of The Luxury Collection & Innovation, PVR INOX, shares that there is a strong demand for the premium basket, giving movie buffs...
In a fireside chat at the first edition of the Auto Marketing Summit, the GroupM CEO shared his key learnings from working with auto companies...
Before joining OUP, Sukanta Das was with Vodafone Idea, where he led Gujarat as Business Head
Prior to joining BBH India, Yatin Gupta worked as a Brand Marketing Consultant with multiple agencies, including VML, Punt, and Cheil
The apex court emphasized the need for accountability in digital content creation and called for greater responsibility from influencers with massive followings
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Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...
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Jagnoor Singh has over 16 years of leadership experience at Airtel, OYO, Mondelez and Unacademy
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The Q3 FY25 financial results of newspaper businesses across various languages indicate steady growth, driven by cost efficiencies
Actress to feature in the brand’s latest campaign – Sprite, Thand Rakh
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
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The inside story of mismanagement at MPEG-2 slot e-auction
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From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to Rs 34 crore on a...
The campaigns feature Sharvari and Vedang Raina in separate films
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
The mandate was earlier with Madison World
In its results for the full year 2024, the FMCG giant noted a 1.8% growth in its India market with a 2.4% underlying volume growth
Sreekishan joined InMobi in 2016 as a marketing intern eventually holding various roles at the company and rising through ranks to become the Director of...
The move comes with the launch of Glocal360, an AI-powered hyperlocal marketing suite
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
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Among key leadership changes at PwC, Vivek Prasad will take over as Commercial Ofcer and Manpreet Singh Ahuja moves on from his role as Chief...
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This is the second consecutive year of Sintex’s association with WPL
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The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
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Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
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The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
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Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV
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In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
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At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...
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Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...
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Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...
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The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...
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Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...
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EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025
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While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
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The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Jubilant FoodWorks' operational revenue for Q3 stands at Rs 2,551 crore, up 56%
The consumer products major has recorded operational revenue of Rs 4,825 crore
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The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report
The agency’s reported net income stands at $344.5 million
Suresh Talwar and Rani Ajit Jadhav will retire from the Board on March 31
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
Launches a digital activation that enables users to unlock special offers by recording their snores
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Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...
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Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
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As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...
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The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
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The spends rose from Rs 126.6 crore to Rs 158.3 crore in Q3 FY2025
Net profit was nearly Rs 7 crore
Praveen Someshwar will be stepping down as Managing Director & Chief Executive Officer of HT with effect from February 28
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According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026
Girish Kumar Nair joins Orkla India from Olam Group
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Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief Marketing Officer & CEO for...
The company informed that it has acquired stakes in frozen foods brands Prasuma and Meatigo
The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan
Gaurav Ramdev, Chief Growth & Marketing Officer, Protean eGov Technologies shares insights on the company’s latest brand campaign, betting big on high-quality content, and more
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Priyanka Gill has stepped down as Kalaari Capital's venture partner
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Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026
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Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive...
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The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be...
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Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to...
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Krishnarao Buddha, Senior Category Head – Marketing, has been leading the Confectionery, Snacks, Cakes & Rusk portfolio
Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a...
This makes Nielsen the rst accredited national TV audience measurement provider for Big Data + Panel
Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific
Murphy joined the agency in 2022 as a senior VP and most recently served as Bolt's managing director.
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
Launches new campaign for diapers – Switch to Softer
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide
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The licence fee for the rights is more than Rs 86 lakh per month
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While granting relief to Meta and WhatsApp, the NCLAT has directed the companies to deposit within two weeks 50% of the Rs 213.14 crore penalty...
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As per the Kantar survey, 50% Indians are worried about the misuse of AI
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Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google
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The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
The 'India Ka Apna Game' campaign has Salman Khan along with ‘Constable Dhyanchand’
Prior to this, Lesley John served as Managing Director of Virtue Asia since 2021
Rochelle Chhaya has been with OMG for over 14 years
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
Pragya Bijalwann appointed Head of Marketing at Voltas
Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter
Shiva Chinnasamy was appointed as ZEEL’s Chief Technology & Product Ofcer in September 2024
Deepak Agarwal was earlier with Pinterest as Chief AI Officer and VP of Consumer and Trust Engineering
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer
Sajith Sivanandan was the CEO at Disney+ Hotstar
Parul Kamra has been named the Director of the company
The campaign will be amplified across television, digital, outdoor, and social media platforms
Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence
Coca-Cola India and SLMG Beverages are backing hydration carts operated by local vendors, coolers, food courts and retail outlets
The initiative, led by tech mogul Elon Musk, aims to streamline government operations and slash costs, potentially redefining public sector management
Prior to this, Akshat Arora was with Tim Hortons India as Head - Marketing & Product
Neeraj Parakh has been with the Reliance Group for 21 years
This edition's theme will be 'Redefining brand strategy & customer engagement in an omnichannel era’
Prior to this, Geoff Calabrese was with Omnicom Media Group as CEO of North America Investment
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Rishabh Sharma has been with Twitter for over 7 years and was earlier Senior Manager, Brand Strategy, Asia Pacific - Global Customers
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In addition to this strategic partnership, Nazara is bolstering its mobile gaming portfolio with the acquisition of two popular game IPs from ZeptoLab
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Launched on Friday, $TRUMP has achieved a market valuation of nearly $13 billion, entering the top 20 cryptocurrencies globally
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The campaign enlists other inspiring and charismatic female gures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
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The campaign breaks away from the traditional, cautionary tone of life insurance advice
Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors
The fintech firm has reported a narrowing of consolidated loss to Rs 208 crore in the third quarter
New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare among others
The agency will take charge of the brand's consolidated media strategy across ofine and online channels
The campaign TVC has been directed by Prasoon Pandey
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
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Donald Trump’s supporters and critics are anticipating further executive orders around the use of technology, content censorship, media reportage and related issues
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In 2025, search advertising will likely focus more on user intent and personalized experiences rather than keyword-dominated strategies, say experts
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Industry players say that while overall OOH has seen signicant political spending, there has not been a major increase in ad rates
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Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger
Malayalam films see 104% growth in earnings at the box ofce over 2023, Gujarati lms 66% and Telugu 4%, while Hindi cinema slips by 13%,...
President-elect Donald Trump announced on Sunday that he would issue an executive order granting TikTok a reprieve when he takes office today
At Viacom18, Nishant Gopalia led the digital media unit for sports vertical
Piyush Gupta has been with TV Today since January 2015
This is Wondrlab’s seventh acquisition to date and its second in the technology domain
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
Kalyan Jewellers has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
Simran Singh was earlier Director of Sales.
The film tells the story of a young protagonist whose life revolves around an AI assistant named ‘Geeshu’
With data privacy becomes a priority for consumers, brands need to rethink their strategies, say experts
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The case, brought by advertisers, accuses Meta of overcharging by inflating the number of people their ads might reach
The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event
The objective of the campaign is to inspire people to adopt sustainability by repurposing their roofs into a platform for solar energy generation as the...
Through the three-film campaign, the Group reaffirms its commitment to redening urban landscapes while crafting homes
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years
This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ‘PUMA’ to ‘PVMA’
Fenado AI is a platform for building apps and websites without coding knowledge
Someshwar brings over 29 years of experience to the role
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Matt McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe
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JonoJug Communications debuts in PR industry
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The ad spends for Spotify India stood at around Rs 387 crore for the fiscal, marking a 4% increase
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The report traces the origin of the term 'woke', how brands have embraced it and more
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Singh joined Spotify in July 2021 as Account Director for India. He was elevated in June 2023 as Director of Sales
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He holds more than 20 years of experience in public relations and corporate communications
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Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
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Sameer Singh recently resigned as TikTok North America’s head of ad sales
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In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
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In his previous role, he was Chief of Bureau at the publication
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Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
Prior to this, Sean Donovan was the President of TBWA\Worldwide’s Asia operations
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution
The network comprises three FM radio stations in Mumbai, Delhi and Kolkata under the frequency 104.8 FM
Jan Koeppen has stepped down as regional lead after 6-year tenure, as part of EMEA restructure
From Squid Game to Singham Again, several OTT platforms have been collaborating with influencers and content creators as a marketing strategy
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K A Shabir was earlier the company’s Vice President - International Division and Manufacturing
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Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania
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Prior to this, Amit Singh was with Flash as Head of Brand & Growth
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Keerthi Kumar has earlier worked with agencies like Leo Burnett, Dentsu Webchutney, and FoxyMoron
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The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'
Himanshu Chakrawarti transitions to the role of CEO of Stellaro Brands, a subsidiary of Acevector
Prior to this, Shrihari Bhat was Division Executive for International Markets at FIS
Prior to this, Ritika Malhotra was the Head of Digital at Wondrlab India
The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience
Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025
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Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers
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Devajit Saikia and Prabhtej Singh Bhatia were the only two names featuring in the final list of contesting candidates
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Karisma Kapoor is the brand ambassador of the cooking oil brand
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Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star
'We have massive opportunities ahead in AI, wearables, and the future of social media, and our board will help us achieve our vision,' said CEO...
AI agents, customer-led interactions and other dening trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
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Harith Noah represents a vision of overcoming challenges and redening possibilities, the company stated
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JioStar has introduced 83 channel packs comprising 134 channels—85 standard definition, 44 high definition and 5 free-to-air options
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Experts say while the Act enforces stricter protocols for data collection, it also presents an opportunity for brands to embrace a more ethical and transparent...
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Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
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Harshad Wadadekar joined the company from Shemaroo Entertainment where he was Senior Manager driving international business
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Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India
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Pankaj Nayak will report to Rana Barua, Group CEO, India, SEA & North Asia
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The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...
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Bhandari was previously with Nestle as Global Head of Wyeth Nutrition
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In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning
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Prior to this, Karan Parekh was with Yes Bank as Senior Vice President – Marketing
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Somit Singh will continue to hold his role of Head of Trade Marketing
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Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
The ETPL is set to get underway from July 15 – August 3, 2025
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Sonia Huria stepped down as Head of Communications – APAC at Amazon Prime Video in September 2024
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MeitY is preparing to release draft rules for public consultation after inter-ministerial consultations, with the crucial approval from the Home Ministry received on Tuesday
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Previously, she has held leadership roles at Organic Cotton Accelerator, the European Commission, World Resources Institute, Magic Bus India Foundation, Action Aid, and Save the...
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
With the help of this campaign, the brand aims to position itself as the first choice of new moms
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Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing...
Most recently, Siddhartha Juneja was the Head of Omni Channel at Mondelez
As per industry observers, on the brands' influencer strategy checklist should be: Hyper-local, Relatable, Sustainable, AI & Authentic
The central government, through a notication on July 28, 2023, amended the 'Allocation of Business Rules,' expanding the ministry’s mandate to cover online ads &...
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Prior to this, Deepa Jatkar was Chief Growth Ofcer at Wavemaker
He joined the agency in June 2020 from Samsung India
Setia was Zalora’s Chief Revenue & Marketing Officer
The founder of Chaitra Advertising Private Limited, now Leo Burnett India, passed away on Dec 28
Previously, NPCI had permitted WhatsApp Pay to expand its UPI user base in a phased manner
Sachdeva joins from AdGlobal360 where he was the Associate Account Director
Delhi SG Pipers will display Somany Ceramics’ name on the collars of the men's and women's team jerseys
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Appointments in the global CMO space of top companies
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Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar
His career spans roles with prominent agencies such as Zenith Media, Madison Media, Universal McCann, and Mindshare
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The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...
Former Prime Minister Dr. Manmohan Singh's vision and policies not only transformed the Indian economy but also paved the way for a new era in...
Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India
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The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services
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Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom
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Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds
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The ad film has been created in partnership with Enormous
Siddharth Chawla is currently working as Chief Growth Ofcer with Pharmarack Technologies
Arindam Pal has over 24 years of experience in marketing and sales across sectors
Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director
Ranjita Ghosh takes over from Laura Langdon, who has decided to explore career opportunities outside Wipro
As per sources, BCCI is likely to hold a special general meeting on Jan 12 to decide on replacements for Jay Shah and Ashish Shelar
Most recently, Dua served as the Group CEO of Dish TV
The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial...
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The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
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Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
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Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
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MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation...
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As per reports, Amazon Prime Video users will now be able to log in from a maximum of 5 devices
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Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
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Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
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Shridhar Mishra has over 24 years of experience in digital media and adtech
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While the authenticity factor continued to work in favour of Print, players have been working on marketing strategies to stay strong in the game, industry...
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The industry is expected to reach USD 3.4 Bn in FY2025
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Browne was earlier freelancing as Principal Recruiter- New Business SSA Consulting
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Voltas' campaign is aimed at North India where the need for heating solutions is paramount in winter
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Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café
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Joe Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ
Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming
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The campaign has been conceived by Ogilvy India
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Vishu Goel, Associate VP - Retail Sales, Commercial & Marketing and Shyam Swamy, VP - President, Home Improvement, Décor, Services & Retailing have tendered their...
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II...
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Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...
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Digital-rst sectors like electronics, fashion and FMCG were the biggest spenders in both retail and commerce media, but there were some surprises this year
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As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
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December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record
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Streaming platforms have been asked to uphold social responsibility and avoid airing content promoting psychoactive substances; platforms told to incorporate public health messages and disclaimers
PubHub seems tailored to help publishers maximize both their advertising and app performance
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
The campaign highlights how users can now tap to pay or scan to pay with ease
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
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Preeti Lobana was most recently VP at Google
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Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
Prior to this, Gaurav Kwatra was in leadership positions at Nestlé
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Prior to this, Ninad Pathak was with IndiaFirst Life as Assistant Vice President – Marketing
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82.5 Communications will also be involved in the upcoming product launches for Bacardi India
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Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
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After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years,...
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Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team
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The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven...
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As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
Mandeep Malhotra is also the Founder of Srishti Media
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Prabhakar Tiwari was associated with the fintech company for nearly 6 years
B Srinivasan, Managing Director, Vikatan Group speaks about the company’s latest offering, Vikatan Play, venturing into the Hindi GEC space after over a decade and...
The IMPACT Top 30 Under 30 list is out, unveiling the Batch of 2024 in its 11th edition. It was put together by an esteemed...
Jasprit Bumrah who turns 31 on December 6 is a brand icon and a picture of resilience and precision
Guest Column: Jaspreet Bindra, Co-Founder, AI&Beyond writes about how to blend emotional intelligence with cutting-edge technology seamlessly in advertising
As per experts, while traditional advertising is a powerful tool for catering to the older demographic and not tech-savvy masses, rise of digital connectivity is...
Among franchises, Chennai Super Kings (CSK) lead the pack with a $231 million brand value, buoyed by consistent performances and their enduring association with MS...
WNNR aims to transform digital interaction into engaging, reward-based experiences that helps derive behavioural insights, analytics and first party data
The food delivery aggregator posted its first financials after it went public in November 2024
The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetisation solutions, said the company
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The committee, comprising Ajay Mehta, Pawan Bansal and Pramod Bhandula, aim to ensure that 50% of all advertising sites in India utilise recyclable materials by...
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Prior to this, Lara Balazs was the CMO and General Manager, Strategic Partner Group at Intuit
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Chief Financial Officer Anu Subramanian and Chief Marketing Officer Selby Drummond to move out in 2025
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The Hockey India League kicks off on 28 December, 2024
BCCL also turned protable on a consolidated basis, posting a net prot of Rs 1,042 crore for FY 2023-24, a signicant recovery from the loss...
TIL's ad revenue stood at around Rs 691 crore, a decline of about 3% compared to 2022-23
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab...
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
He served a three year stint with the organisation
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The agency was awarded the account in a multi-agency pitch
Imtiyaz Vilatra will report to Anita Kotwani, CEO, Media – South Asia, dentsu
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In his new role, Akshay Kapnadak will partner with Ramanuj Shastry, Creative Chairman and Co-Founder of Infectious
A look at the key highlights of YouTube India in 2024, exploring its earnings, advertising strategies, viewership milestones, and the broader implications for the digital...
While industry observers said the Q2 GDP data would further impact AdEx growth with some FMCG conglomerates slashing ad spends, certain big advertisers have still...
With 80% of WhatsApp messages being opened within the rst ve minutes, brands are hopeful of amplied engagement and conversion with the power of short-form...
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
As per reports, JioStar’s deal with the English Premier League is worth $65 million and will start from the 2025-26 season
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local...
The 2024-25 season of the Hockey India League is set to begin on December 28, featuring eight men’s teams and four women’s teams
Experts say inventory bookings increased by up to 40%, occupancy rates reached 90%, and Rs 40-50 crore were spent on election campaigns
Experts suggest that finfluencers can take steps like highlighting relevant education or professional experience, and prioritise transparency, ethics, along with clear communication
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Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
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In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media...
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Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
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Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring...
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WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads
While they can't dictate who sits in the Oval Office, celebs have been leaving an indelible effect on their candidates' election campaigns
Sandeep Dutta was formerly the India Business Lead at Accenture
The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products Limited, discusses using AI to boost reach and engagement with consumers at...
Print media is a powerful tool as it forms a strong resonance with emerging markets which are not Tier 1 or Tier 2 cities
Gurlani was earlier Vice President-Partnerships and Investments
Revenue from operations in Q2FY25 stood at Rs 54.82 crore
Gaurav Gandhi, Vice President, Asia-Pacific & MENA, Amazon Prime Video, has been nominated for the e4m Influencer of the Year 2023 award
The collaboration is likely to focus on content for OTT platforms, reflecting the sector’s rapid growth and the need to alleviate financial pressures, say experts
The Board has advised the company to proactively settle any pending adjudication proceedings with SEBI in a time-bound manner
e4m was the first to report that Karan Johar's Dharma Productions is looking for suitors
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Dharma Productions has said the decision was taken in order to ‘maintain the cinematic experience for all’
However, while market leaders have managed to put up a good show, the advertising landscape during Navratri has been challenging for many English and regional...
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
Rana Barua, Group CEO - Havas India, South East & North Asia (Japan & South Korea), elected Vice-President of the association
Industry players say the trend signifies a shift in the modern-day needs of consumers, and desire for high-quality items that fit seamlessly into busy lifestyles
Prerna Tiku, Chief Marketing Officer, MTR Foods, talks about the brand’s 100-year legacy, balancing authenticity and innovation, marketing strategies, the road ahead and more
Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts
Apte was earlier the Chief of International Operations - Farm Equipment Sector & Two-wheeler Business
One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply...
The spotlight is on Print again as brands seek to break the clutter in an increasingly crowded media landscape
As per stakeholders, the government's plan to expand into tier cities and towns lacks commercial feasibility; steep licence fee and lack of audience are other...
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting
Talking about the paper at the exchange4media D2C brand summit, Kapil Sharma, Director - Growth Business at Amazon Ads, said that it provides solutions for...
As per TAM AdEx report, Maruti Suzuki, SBS Biotech, Honda Motors were the top advertisers on print in the Jan-June period
Rakesh Sharma held the President’s position for the term 2023-24
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the...
Confidential Matching falls under a family of techniques and technologies used to match user data from different sources without exposing or directly sharing sensitive personal...
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this...
Despite competition from OTT and private channels, Doordarshan is far from retiring, reaching millions of viewers with a mix of classic and new content
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In its BSE filing, Zee informed that the tribunal has recalled its order sanctioned on August 10 approving the merger
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Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that...
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While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation,...
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As per industry sources, ad rates have remained unchanged from last season at Rs 1.25 lakh for 10 seconds
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As AI algorithms become more widespread, it may result in implicit price collusion, cautioned Harvard Business School Professor Sunil Gupta at a recent lecture
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Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
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Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and...
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
To commemorate this occasion, senior editors of PTI met President Draupadi Murmu at Rashtrapati Bhawan
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani...
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
Stakeholders share the platform's proposed multi-channel ecosystem is a welcome move but there are concerns about the yardsticks to be put in place for aspects...
The e-auction, tentatively scheduled for August 28th, 2024, will offer MPEG-2 slots for the period from September 5th, 2024, to March 31st, 2025
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Brands took to social media to celebrate golden boy Neeraj Chopra's silver medal win at the Paris Olympics 2024
Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected
While some industry watchers say Google has potential threats in the Search domain, others opine that the tech major still dominates as the default search...
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands...
Prior to ZEE News, Pranay Upadhyaya held prominent roles at ABP Network for nearly seven years
Anshumaan Prasad comes with more than 13 years of experience across FMCG, FMCD, and Tech sectors
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and...
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack up food prices during the...
The campaign has been created by Cheil India
Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...
Ajay Sharma may lead Corporate, Government and Retail Sales and Revenue Generation Practice
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
Larger-than-life billboards, integration with other mediums, contextual relevance, targeted placements, and the ability to amplify a campaign on digital mediums drive OTTs to OOH, say...
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
I&B Minister Ashwini Vaishnaw said discussion on roles & responsibilities under DPDP are in advanced stage
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
As Priyanka Chopra turns 42 today, we look back at some of her most memorable brand associations over the years
The FDI figure stood at Rs 7012 crore
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
The Indian PM is second only to former POTUS Barack Obama who has over 131 million followers on the platform
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket...
The measure, said TRAI, will prevent unauthorised re-transmission of TV channels and combat piracy
Birla Opus CEO Rakshit Hargave and CMO Inderpreet Singh discuss the recent launch of their brand, expansion plans and marketing strategy in a traditionally low-frequency...
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
The campaign is conceptualised by ^ a t o m network
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more cumbersome
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
The account will be serviced from the agency’s Mumbai office
#SachMeinTooMuch is a TV and digital commercial that showcases slice-of-life situations
TV9 Telugu, Saakshi TV, 10TV and NTV among news channels that were off-air since June 6 in Andhra Pradesh
The brand, published by RPSG Lifestyle Media, will launch later this year
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has...
Chopra founded Film Companion in July 2014 as a pan-India platform for entertainment journalism
As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to fight for eyeballs but players...
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
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Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
Unveils a new brand film celebrating India’s love for cricket and food
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain relevant
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Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
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Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
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Divya Aggarwal, Chief Growth Officer at Impresario Entertainment & Hospitality Pvt discusses #DoosraStadium's objectives, SOCIAL’s strategies for engaging Indian youth, hyperlocal approach and more
According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted
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With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
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The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
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Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
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On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
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Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content and monetisation strategy, the road...
The new Samsung ad ‘Uncrush’ shows the aftermath of Apple’s controversial ad, which ruffled a lot of feathers
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Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
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Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
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Carat will oversee the brand's television media across India exclusively
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The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
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OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
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The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
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The brand will leverage SKY’s success in the international cricket arena
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for the survey; advertisers & agencies...
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
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The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
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The deal signals Dharma's ambitious foray into the event space.
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The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
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The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
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The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
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By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
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The account size is estimated to be Rs 50 crore
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Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
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At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
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The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
After presenting RoadStar before AAAI last week, IOAA said that it may take a few weeks for the tool to become an industry currency since...
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The Indian pacer will represent the brand's products such as its herbal beard serum
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Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
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Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
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The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
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In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
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'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
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Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
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The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
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The Company has launched a series of three TV commercials by dentsu India
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The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
The ad for Apple's thinnest-ever iPad has been accused of being tone-deaf and insensitive towards creators
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The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
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The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
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The offices will provide collaborative environments for Omnicom’s talent in India
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Star India’s sports business loss expands by 50% in H1FY24
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At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
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Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
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In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
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The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
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'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
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As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
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She was overseeing Special Projects and Brand Solutions at NDTV
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian...
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
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The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
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Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
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Sanchita Johri was previously with Adidas as Director of Digital Activation
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In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
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The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
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The eyewear brand is gearing up for its launch
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Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
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The film is part of the company's #ZindagiKeLiyeSIP campaign
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In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
Steve Priya will be responsible for creating integrated marketing solutions for the company, across all product categories
While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head of Hindi Original Content at...
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
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The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
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Sant joined Jio Studios in 2018
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The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
Gupta was elevated to the post of president and COO in May 2023
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
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The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
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The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
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The social media influencer is named the brand ambassador for the Korean skincare brand in India
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Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
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Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
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At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
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The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
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The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets
Gandhi is moving on after a 15-year-long stint with the company
Kopal Naithani, Naina Meattle, Gurbaksh Singh, Kartikeya Tiwari, and Prashant Tekwani are the five other Indian judges
Bill prohibits large platforms from engaging in self-preferencing, restricting third-party apps, imposing anti-steering policies, misusing data of business users, and bundling products & services
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
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Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
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Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has improved
Maushumi Chakravarty is a senior IIS officer
Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the print industry today is the...
Godrej Enterprises Group will be controlled by Jamshyd Godrej as Chairperson and Managing Director; Nyrika Holkar as Executive Director, and their immediate families
B Srinivasan, MD of Vikatan Group, believes that most publishers don't yet know the full potential of utilising their content on other platforms
Sam Balsara, Chairman, Madison World, was speaking at e4m Prime Time Awards 2023
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
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Soha Ali Khan is part of a digital film for the product range
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
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On the Captain's birthday, we look back at some of his memorable ads from the year gone by
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It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
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Perkett to Lead the Next Stage of Innovation, Scale, and Growth
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The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
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Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
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HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
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The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
The company's chief exec, Shantanu Deshpande, praised his marketing team on LinkedIn: 'Love to see my team ooze class'
Manoj Sharma, Chief Executive Officer, India Today, talks about magazines as the most conducive and credible platform for brand content ahead of the Indian Magazine...
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The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
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Encourages women to include Vitamin E in their daily skincare routine
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BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
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The campaign consists of four films that are being aired during IPL
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Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
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Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
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Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
Anant Nath, President of AIM and Executive Publisher of Delhi Press, spoke to e4m on the upcoming edition of the Indian Magazine Congress, the issue...
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Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
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BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
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As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
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According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
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As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
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The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises user privacy while delivering effective...
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
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Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
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This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
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The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
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The event is scheduled to take place from May 29-31 in Mumbai
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
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Onetab has appointed three senior team members
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Pratip Mazumder has over 10 years in the online and consumer tech industries
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Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
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The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
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Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
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Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
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Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
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The digital platform has released two teasers on social media hinting at an ad-free plan
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This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
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One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
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The campaign empowers & encourages first time voters in the largest democratic exercise ever
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This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
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As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
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Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
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In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
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This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
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Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
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The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
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License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
The revamped logo has a saffron-coloured look
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This association will further strengthen the brand perception of the lubricant behemoth
Venke Sharma will be Global Head Product Strategy at the AI platform
Prior to this, Dilpreeta Vasudeva was the Head of Marketing at Meta
Pratheeb Ravi joins as ECD - Head of Creative, Mumbai
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
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Svish has swiftly gained recognition for its innovative products that challenge industry norms
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‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
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As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
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Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
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The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
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The association reinforces the #DareToDoit Spirit
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Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
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The activation provides a first-hand experience of India’s softest and tastiest soya
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the lights on & consumers get...
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
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Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
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The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will...
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
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"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
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Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
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This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
Pankaj Sharma elevated to Managing Director - Consumer Products Division, L’Oréal Australia and New Zealand
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and...
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The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
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Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
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Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
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The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Previously, Mishra was the Communications Director at Lintas Live for close to 10 years
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
Prashanth Kumar has previously worked with Dentsu Aegis, Publicis, WPP, and Interpublic
The TVC has been conceptualised by Ogilvy
Pallia, has been with Wipro for over three decades, most recently served as the CEO for Americas 1
The Quarterly Preview (Q4FY24), by Karan Taurani, states that there will be relief for print and radio sectors due to elections
Vikram Sharma has been with Warner Bros. Discovery for five years
With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent
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Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
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The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
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The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO...
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
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The summit will be held on Thursday, March 21, 2024 in Mumbai
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Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation to grow into a viable...
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Sonia Kapoor joins Condé Nast India from Zee Media's Innovation Studio where she served as the Head of Branded Content
Navneet Kumar Sehgal (Retd IAS: 1988: UP) will serve the post for three years or until he attains the age of 70, whichever is earlier,...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
Prior to this role, Chinmay was the General Manager at Madison World
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
K Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shares insights behind the recent campaign around DAAWAT Biryani Kits, the core idea behind the...
ITC Bingo!’s latest offering Bingo! 2X Hot and Spicy Korean-style chips have been launched to the beat of Aoora's new song – Maeun Maeun
The new campaign highlights Rasna’s emotional connect and its functional benefits
Ashutosh Gupta took on the Country Manager role at LinkedIn India in 2019
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As per the TAM AdEx report, more than 185K brands were present on Print during 2023
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The two actors have been roped in as brand ambassadors
The team starts its season on March 23, and will take on the Delhi Capitals
The duties involve the strategic management and expansion of HUDCO's digital media presence across platforms
The global sports brand has also unveiled a new logo
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The campaign is live across major leading channels and social media platforms
The upcoming edition of the conference will be held on March 21st, 2024, in Mumbai
Gaurav Barjatya was previously the Head of Brand Marketing & Communications at TimesPro
Tarun Jha, who took charge as CEO Havas Creative in 2023, will be serving his notice till March 31
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
Neeraj Jha has been associated with Warner Bros for over 4 years
Vishal Gaba held the position of Associate Director - Marketing at the company
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
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The team will be seen in action from March 23
The campaign is conceptualized by BBDO
The firm will focus on providing communications counsel on complex issues
Our pick of the most creative commercials of the February 16-29 period
According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...
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SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
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The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
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The new logo is built around the concept of "Windows of Opportunity”
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Experience Commerce will lead digital campaigns for elevating The Sleep Company's online presence; the account will be handled by the agency’s Mumbai office
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Ritu Kant Ojha has over 20 years of experience in managing marketing mandates across sectors
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Prior to this, Parminder Singh was with Kampd as Advisor
The collaboration has allowed the brand to effectively reach a wider audience and amplify brand awareness
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers
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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
Darpan Munjal, Founder, Squadhelp explains how the company is leveraging data and AI to help brands brainstorm creative names
The campaign is part of the #TVSRide4Safety initiative
Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products
The campaign aims to inspire people from all walks of life to experience the uplifting effects of movement
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
The association is aimed at celebrating self-expression, the brand said
Binaifer who has been with the agency since its inception in 2022
Jaibeer Ahmad will be directly reporting to Babita Baruah
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
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Srivastava's mandate involves working across brands handled by both offices of the agency
The first edition of the campaign was launched in March 2023
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The brand has unveiled new global branding in India
Prior to this he was associated with India News as News Director
Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital and lack of data are...
The new TVC conceptualized by Ogilvy spotlights the brand's Engage Eau De Parfums for him and her
He was previously the Head of Dabur D2C, Marketing Services & Excellence
The digital film has been released ahead of Women's Day
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
Prior to this, Manish Prasad held the role of Head of Industries at the company
Dr Derrick Gray has been with BARC for six years
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
A single video of Ayushmann Khurrana has been converted into over two hundred videos that each highlight a different destination with this Blink Digital collab
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
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This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
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The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
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D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...
Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
The digital video #ItIsHer highlights the stories of Voltas Beko's female workforce
‘Sapno ki Kishte’ is the brand’s International Women's Day campaign
Previously, Mahesh Kanchan served as the CEO of Del Monte Foods India
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Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
Before this, Nilesh Malani was with the CMO at Polycab India for over three years
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Sunder Madakshira has worked for brands Adobe, SAP, Infosys, Wipro, and Hindustan Unilever before
Prior to this, Aditya Babbar was Senior Director-Head Product & Marketing at the company
Prior to this, Ankit Kapoor was with Ananta Capital as Chief Marketing Officer
The Women's Day campaign has been created by SBI's in-house creative team
In his new role, Narayan Devanathan is tasked with executing the network's strategy to deliver industry-defining client solutions
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers and advertisers, and that he...
Prior to this, Anil Pandit was Senior Vice President at the agency
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Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
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Rayomand has previously been a creative leader at SSC&B Lintas, Contract Advertising and Havas
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
In his new role, he will be working closely with IMEA Managing Director Anit Kurian
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
The campaign is centred on educating parents about the importance of vital nutrient absorption
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
The partnership aims to strengthen the influencer marketing portfolio of the agency
As CEO, Mahesh Bhupathi will be responsible for handling the overarching strategic direction and growth initiatives of the business
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PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
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The account will be serviced from the agency’s Gurugram office
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Hitarth Dadia was previously the Partner & Chief Marketing Officer at NOFILTR.Group
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Prior to this, Mohit Kumar held the position of Senior Manager - Digital Media and Content
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
Neeraj Chopra will be the face of BPCL’s premium petrol ‘Speed’
Ghosh, who was earlier associated with Viacom18, has joined as Head of Creative Strategy, Branded Content, Innovations and Trade Marketing
The price band has been fixed at Rs 270 to Rs 288 per equity share
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The Swiggy Dineout campaign has been curated by Toaster India
The campaign showcases the company's latest digital offering 'iSelect Guaranteed Future Plus'
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The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
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Gaurang Menon was the organization’s Creative Chief for 3 years until 2022
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While Aakriti Gupta will be the Finance Director, Reema Dash will be Legal Director. Sanuj Shah has been appointed as the Program Director and Rahul...
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Nu Republic specializes in wireless audio products and wearables
Anil Gurnani, Chief Sales & Marketing Officer, TTK Prestige, spoke to e4m about the brand's journey, marketing strategies, future vision and more
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
Sohail Khan Qadri was most recently with iProspect India
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Mia and RCB will be part of the #SheGotGame campaign
The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Prior to this, Avik Sarkar was with Kellogg Company for 8 years
The video is developed in collaboration with Prasoon Joshi of McCann Worldgroup, Shankar Mahadevan and Bharatbala
Prior to this, Ashim Gupta was associated with Uber
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
Leo Burnett has been tasked with designing the brand architecture for the main brand – Birla Opus and driving the strategic, creative, and digital initiatives...
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Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share,...
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As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
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e4m takes a walk down memory lane with a selection of Shahid Kapoor ads on his 43rd birthday
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The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Ankit Desai has been elevated to General Manager for South East Asia, Australia, New Zealand
The #BarberKeBaraber campaign projects the Philips All-in-One Trimmer as a portable 'barber' that can offer salon-like precision
The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
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Murtuza Madraswala, Head of Marketing, NBA India, talks about their ‘Nets for Change’ campaign, the sports league’s strategy for India, and more
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, and more
In his new role, Ajay Rao will work closely with the CEO of the media house to bolster the business interests of the Group in...
Ranveer Singh will feature in digital, print, and TV ads for the London-based consumer-tech brand
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
The event will take place in India from February 18th to March 9th, 2024
ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI
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#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
Shalabh Dang’s last assignment was with Red.Health as Chief Revenue Officer
Divya Agarwal will also be heading Creativeland Asia's research and insights division, Crossbow
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities like an experience centre, convention venue &...
Megha Tata was appointed as the CEO of the animation studio in October 2022
Sanjay Trehan is a CXO consultant in the new media business and has earlier worked with media companies like NDTV, HT Media and Times Internet
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
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Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
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The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
Surging from 30 screens in 2022 to over 200 screens across Mumbai by 2023, the DOOH sector is experiencing remarkable growth. e4m explores the evolving...
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
In a letter to the Centre, the Editors Guild has said several provisions of the Data Protection Act could pose a challenge to investigative journalism...
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...
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The innovative campaign introduced a fresh perspective on handling emergencies especially during the season of love,
The multi-year partnerships spans for four seasons of the Women's Premier League
As kit partner, Puma's logo will be present on the leading arm of the jersey of both the men's and women's teams of Delhi Capitals
The campaign has been conceptualised by 22feet Tribal WW
The campaign empowers Young Adults to Navigate Adulthood with the Financial Security of Health Insurance
'Deepika Padukone embodies the spirit of modern India and resonates with the aspirations and ethos of the Indian traveller,' said the company
Tathagat Jena has been associated with HMD for close to 2 years now
The agency will handle the creative duties for all products under the brand
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx average of only 4% for...
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
B. Ramanathan will take charge of nurturing strategic client relationships, contributing to brand stewardship, driving business expansion, and spearheading the development of innovative offerings
Jitender Kumar was earlier with NDTV Group
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Hiroshi Yoshizane will succeed Stefano Sanchini
Arpit Srivastava has been with CARS24 since 2022
Dentsu Creative India has conceived the new campaign
Agency heads, including those who have handled accounts of opposition parties in the past, have made a beeline to meet top BJP leaders, say industry...
Nilesh Malani was with the company for over three years
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
At Meta, Priya Rege Jaggi was in charge of marketing and brand development responsibility for Instagram and Facebook
Snigdha Sunil has in the past worked with Clear and Star Sports
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with Retail, M&E and Education following...
Our pick of the most creative and impressive ads between January 16 and 31
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
The Olympic gold medalist has also joined Team Visa ahead of the Olympic Games Paris 2024
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
Gozoop Chairman and Co-founder Rohan Bhansali and CEO Prashant Deorah discuss how GZPure brings together capabilities in a digital world populated by both first-time users...
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Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...
Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Among the awardees were Medimix by Cholayil, Star Health and Allied Insurance, CaratLane, Ramraj Cotton, Zebronics, TVS Credit and TTK Prestige
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
The fourth edition of the conference will be held in Chennai on 24 January 2024
The tumultuous two years of the Zee-Sony merger saga saw ZEEL’s share prices yo-yoing; analysts say Zee’s valuation is likely to drop to levels seen...
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From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers
Prasoon Pandey has been named Film Craft Lions President and Prerna Mehrotra Media Lions President
Sudhir Sitapati, MD and CEO of Godrej Consumer Products, was delivering the Subhas Ghosal Memorial Lecture at the Advertising Agencies Association of India (AAAI) event...
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research best ways to finalise publications...
The MIB Secretary deep-dived into the scope and potential of direct-to-mobile broadcasting, which is touted to make audience measurement much easier
Prior to this, Saurabh Vatsa was spearheading the Citroen brand at Stellantis
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The two-film campaign shows the emotional aspects of what goes behind every claim
Puja Rai is a seasoned media professional with over 20 years of experience
The campaign, It's Your Right to Know, is created by PAD
Kalla was previously with Radio City where he worked for over 15 years. In his last role, he was EVP
Nikhil Rao joins Mars Wrigley India from Mondelez where he was the Vice President - Marketing for Mondelez Southeast Asia (SEA)
The campaign has been conceptualised by Famous Innovations
The company has also announced the appointment of Veerasundar V as CFO
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media mix and expectations
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
Before joining Everest, Rahul Vengalil was with Isobar for over seven years
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out...
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev industry, promoting responsible drinking and...
Puneeth Bekal will also lead HDFC Sky
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
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Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
Korla is a seasoned professional with 13 years of experience in communication and public relations
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Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
Sources have confirmed with e4m that Saini will head the creative unit of the agency
As per the mandate, Curativity will help shape brand positioning for the entire snacking portfolio of TooYumm!
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur
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Sociowash has already been doing overall strategic planning, campaigns and production for these Titan Company brands
Prior to this, Aseem was at Navi as Head of Growth and Head of Product for the lending vertical
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.
The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024
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Deepa Krishnan has been hired as Head of Marketing and Prasad Narulkar as Director of Digital
Rahul Shrivastava had moved to JioAds for two years
The 'Mumbai ka Pyaar' campaign aims to create a feeling of belongingness for the city dwellers
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
T M Narasimhan will report to Prashanth Mani who will continue to be the head of Motorola’s Asia Pacific business
Gwanggu Lee will be taking over from Tae Jin Park who is retiring after a 36-year stint with Kia
Prior to this, Sharma held the role of Director - Business Strategy at the company
Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations
Prior to this, Adesara was with Adani Wilmar as Head of Marketing
Indus, the first Indian App store, is set to go live in the next two to three months
Prior to this, Vikas Sachdeva was head of India international ad sales at Disney Star
Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
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During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
Luigi Mirri will retain responsibility for The Hershey Company APAC
Sanjay Adesara was associated with the company for nearly 16 years
Krishnan Sundaram was earlier General Manager, Beverages and then VP - Global Marketing Transformation and Capability
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
The new ad titled 'Elevator' has been directed by Prasoon Pandey
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Most creative spots we saw between December 1 and 15
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Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality Pvt Ltd talks about changing consumer behaviour, key trends, approaching the 50th outlet and more
Companies associated with countries perceived to be unfriendly to India should submit additional documents, say news reports citing BCCI's guidelines in ITT for IPL 2024-2028
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
Team Pumpkin has won Prega News’s digital mandate for the fourth year in a row
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Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance
There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority
In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the Press and Registration of Periodicals...
The Asian Paints TVC is conceptualized by Ogilvy India
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
In his new role, Sharma will spearhead the influencer marketing platform’s revenue growth, strategic partnerships and expansion
I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for India in in 2023
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
Sunny Leone will endorse Anondita Healthcare’s new brand “Shubh Samachar”
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of...
The campaign aims to celebrate the special moments of love between a married couple
The series aims at enabling business leaders take on change and drive their businesses into the future
Together with Tim Christiansen, Henner Uekermann will lead EPROFESSIONAL taking on the role of Managing Director
Top players from the radio sector look back at the many wins of the year and speak about uniting as an industry to tackle common...
The agency will closely collaborate with Angel One's Corporate Communication team to implement comprehensive strategies
The two new digital films for Ferrero Rocher and Ferrero Rocher Moments captures the magic and warmth of the holiday season
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The team comprises Anandi Sah, Vibhor Yadav, Pragati Rana and Anirudh Venugopal
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Creates awareness around the need for multivitamins everyday through the brand film featuring Kajal
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The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’ Results and ‘Better’ Living.
Partnership reflects brand’s messaging of long-lasting bonds and strength
The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma showcasing All-New PayZapp’s strength as a payments app
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Kumar will be handling the P&L side of the business
Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand
According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024
Blinkit too finds a mention in the print ad
Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were some of the factors that...
Rana Barua elected Vice-President; Anupriya Acharya to be ex-officio member of AAAI Board for 2023-24
Dabur is set to launch a new ad campaign, featuring Ganguly, titled "Immunity Badhane Mein Baniye No.1”, tailored for the Eastern Indian markets
The MD & CEO of Colgate Palmolive engaged in a fireside chat with Nawal Ahuja, Co-Founder, exchange4media, at the e4m Screenage Conference 2023 on the...
Prompts are the lifeblood of AI. With the right one on your side, you can make AI dance to your tunes, say experts
The company divested in DineOut & ILN Properties, partially sold its shares in Delhivery, and plans to launch a Fintech Platform, as per regulatory filing
The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season to Q3
The firm will be rebranded as PR Pundit Havas Red
Nestlé India adds a new offering in their Millet-based product portfolio
At the e4m Confluence - Media Investment Summit 2023, a panel of experts discussed whether the adworld has seen the last of independent agencies
During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have continued to choose print as...
The CEO of South Asia, GroupM, engaged in a fireside chat with Nawal Ahuja, Co-founder of exchange4media, at the e4m Confluence
As per sources, AP Parigi and Prashant Pandey will represent Times Group MD Vineet Jain on the board
The publisher has recorded ad revenue of Rs 254 crore for the quarter; expects further improvement in revenues in H2 on the back of lower...
Nair is now part of the top leadership team at Unilever and will be part of ULE from January 1, 2024, as per media reports
Sahni, Category Lead - Doritos, PepsiCo India, talks to e4m about the launch of corn chip product Dinamita, crafting a TVC, the focus on digital...
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into the D2C space through acquisitions
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
Amedeo Aragona, Marketing Director-Indian Subcontinent, Kinder Products, Ferrero India opened up about the challenges of being a chocolate brand, consumer behaviour shifts and more
The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business
The sector is set to reach $1 billion in 2023, says the Ampere Analysis report
Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks
Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across...
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
The agency has won the creative mandate for the kabaddi league and will handle the integrated campaign for NPCI
According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV and print
These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad spend of the Open Web...
Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23
The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
As part of the association, Chopra will be involved in a robust campaign that entails all touchpoints
The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023
He replaces Bhargav Dasgupta who resigned on September 21
In his last stint, Anil was Head of South Entertainment at Wavemaker
The Olympic and World Champion will be the face of JSW Group’s Steel, Cement and Paints businesses
PAT margin decreased to 13.6% in FY 2022-23
This is Mohan's second stint with BYJU'S
The group’s total revenue has increased by 21%; circulation revenue by 1.5%
This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries
Mathan joins after a 15-year stint with Mirchi
The account will be handled by WPP OpenMind
Welde will help the company in international expansion and further forays into digital services
The ministry has asked the regulator to consider AIDCF's request for allowing TV distributors the autonomy to break broadcast bouquets
Arsiwalla was with the company for four years
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
The authority said that the last date for submission of counter comments on the OTT consultation paper is now September 29
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from the industry share the cause...
Mint’s current Editor Sruthijit KK will join The Economic Times
India’s top digital news publishers gear up to safeguard their intellectual property
Cable operators allege that unregistered local players in rural areas are illegally taking unencrypted feed from DD Free Dish and providing it to customers, which...
Prateek Malpani, Head of Brand, Wakefit.co discusses the insights behind its rebranding, the brand’s vision, customer-centric approach, pioneering innovations and more
The QoS regulations that require the channels to be provided in an encrypted manner is being disregarded, say sources
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm shift for advertisers
Sinha will be reporting directly to FCB Global CEO Tyler Turnbull
Malhotra was earlier with Unacademy
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print...
Gupta has over two decades of leadership experience
Rathi has stepped down as SVP, Revenue and Growth
Last month, he stepped down as Head - Marketing Communications & Brand at Panasonic
She has over 19 years of leadership experience across Digital, Tech, E-commerce, Retail and Consumer Goods
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Shivshankar will contribute across platforms
The award recognises and celebrates excellence in the advertising, media and marketing ecosystem
Francis joins MRF Tyres from GROHE where he was the CMO
Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
The brand was previously associated with DDB Mudra
According to the annual report, revenue from operations increased by 1.21% to Rs 201 lakh
Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products, spoke to e4m on the brand’s latest hyperlocal ‘Desh Ke Dhaage’ campaign
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
Pawar has decided to move away from advertising; Havas Worldwide to be led by Anupama Ramaswamy
Vohra headed Meta India’s SMB portfolio
The Guild is concerned about the expansion of Press Registrar's powers
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
Joshee joins the agency from Wunderman Thompson
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The new Hindi Daily will be printed from Delhi NCR, Lucknow, Varanasi, Dehradun and Gorakhpur
Since 2020, he has been leading campaigns for brands like Cadbury Dairy Milk Silk, Cadbury Bournville and Marico's Set Wet
Rana was earlier with Sun Pharma Consumer Healthcare for 6 years as Head Marketing & eCommerce
Mukherjee is moving on from his current role as the Chief Marketing and Strategy Officer at Emami Agrotech; at Bata, he will report to Rajeev...
Chandok was previously with Amazon Web Services (AWS) as the head of India and South Asia
With Q1 2024 results of most major newspapers showing a silver lining, we find out if the print media industry has inched closer to its...
She was with Diageo India for 3 years prior to this
With this bill, the Centre has done away with the requirement to renew a film's licence every 10 years, making it valid for a lifetime
The partnership will help DistroTV users worldwide to stream TV9 Network’s news coverage
Singh was earlier PHD India’s Strategy Lead
Singh moved on from NDTV in February
As per HT Media Chairperson and Editorial Director Shobhana Bhartia, circulation and advertising has grown YoY for Print
The changes have been sought in the SAT order asking for a change of Whole Time Member in the case
Mitra will be reporting to the Head of Network, Ajit Varghese, as per reports
Astus Group- a global media trading company on Tuesday announced the official launch of its independent office in India which will be spearheaded by Sparsh...
Chinnappa was with the tech major for 13 years
Based out of Gurugram, he will oversee integrated buying in North and East, along with assuming additional responsibilities for trading
With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources
Dhanwani will be leading the D2C business at ShemarooMe
Prior to this, Varun Gupta was SVP - Head of Growth (Online) of Bombay Shaving Company & Bombae, VLPCPL
As per sources, Desai will be launching his own venture
We delve into the actor's fascinating brand endorsement journey on her birthday
She has held important roles in companies like General Motors, CK Birla Group, Ingersoll Rand India and The Bajaj Group
The French entertainment company earlier had a 51% stake in Endemol Shine India and has acquired the remaining 49% from CA Media
The dentsu-owned agency will take charge from January 2024
A news report citing the company’s AGM notice said that it will also appoint its food business chief executive Hemant Malik as a whole-time director...
CRISIL Ratings says that the print media sector may grow on the back of higher corporate and government ad spend
Shah succeeds Gaurav Anand who moves on after close to two years with the company
The podcasting platform has produced more than 10,000 hours of original content in Hindi, English, Bengali, Assamese and Bhojpuri
Sayed joins as Chief Content & Strategy Officer at Moneycontrol
According to the TAM Print advertising report, Maruti Suzuki India has emerged as the biggest advertiser in the category
The media veteran is among the few executives from the industry who has closely witnessed the evolution of the Indian broadcasting sector
Fernandes will report to Avinash Pandey, CEO, ABP Network
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...
According to sources, two news channels also bid for the spot at Rs 15 crore
Prior to joining Visa, Rishi has held leadership positions at Fiserv, PayPal and JP Morgan
IndusInd Bank had approached NCLT, asking to initiate insolvency proceedings against Zee
The campaign #PrescriptionForHappiness has been launched for National Doctor's Day
With Deccan Herald completing 75 years in circulation, Editor of the publication & CEO of The Printers Mysore Sitaraman Shankar speaks to e4m about the...
The network in its notice to bourses said it won't be bidding for RBNL
Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community
In an email to his employees, the CEO & Co-founder of Byju's has said that the layoffs were the last resort
Gopakumar, who recently quit Optimal Media Solution, will now handle non-news business of Times Network
In an emotional note shared on LinkedIn a day after his tenure as the CEO & MD ended, Sanjiv Mehta said HUL is an emotion...
She would be responsible for driving business partnerships to enhance the company’s offerings and expand its market presence
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
Donohue has earlier worked with PayPal, Square, Leanplum and Optimizely
The absence of readership data has been a great impediment but that has not affected their trust in the medium, say marketers
He was earlier Head-Marketing Communication at Tata Projects
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
The network has paid Rs 7 lakh as settlement fee to the market regulator for an alleged violation of securities law, media networks have reported
The CEO of Publicis Groupe-South Asia spoke to us on the sidelines of Cannes Lions 2023 about her experiences of being on the Media Lions...
Reports say that Ray will be taking early retirement
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Sony Pictures Entertainment has said they take the SEBI interim order against Subhash Chandra and Punit Goenka 'very seriously'
Shivshankar had been associated with the channel since 2016
Additionally, he will take up the role of Executive Director of BCCL, after receipt of necessary regulatory approvals
Mohit Jain is COO (Publishing) and Executive Director
Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu
PubLive addresses the pressing pain points faced by publishers and equipping them with the cutting-edge tools
Aiyar was associated with the national broadcaster for over 30 years
Balakrishna, Chief Revenue Officer, The Hindu, spoke to us about print circulation making a comeback, the group expanding in the digital market and more
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
In her post, Malini Parthasarathy said that the scope for her editorial views were shrinking in the group
Wavemaker’s Delhi office will continue to service the media mandate
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
Prior to this, Bhattacharya served as the National Head for Communications Planning at Motivator, a GroupM agency
At the Goafest conference 2023, e4m spoke to the founder of Good Glam Group on topics concerning the brand’s marketing and advertising strategies, inside stories...
Evrenos joined Wavemaker in September 2021
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over as Chief Growth Officer
Prior to this he was Head Marketing and PR at Jeep Stellantis India
Darda, Chairman, Lokmat Media Group, spoke about the changing nature of journalism in a discussion with veteran journalist Rajdeep Sardesai
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Prior to this, he was associated with Samsung for over eight years
The group’s advertisement revenues saw an increase of 13%, circulation revenues up 6%
During the Q4 earnings call, Group CFO Gupta stated that the company has not yet gone back to its pre-covid prices in Delhi and Bombay;...
The OOH creative emphasizes how the Godrej Properties’ project addresses the parking space shortage issue in Matunga
Pant, Director-Marketing, was with the company for over 3 years
During the Q4FY23 earnings call, DB Corp non-executive director Girish Agarwal shared that there has been a constant decline in newsprint cost & this will...
Chutani stepped down as CEO of Dabur International Ltd after 26 years in Jan 2023
Anandan, Managing Director - Sequoia Capital & Surge, was speaking at a knowledge seminar at Goafest 2023
Leo Burnett India wins Grand Prix & Digital Specialist Agency of The Year honour; FCB Group India wins Direct Specialist Agency of The Year and...
The group won Gold for the entry titled 'Centenary Campaign'
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
On Day 1 of Goafest 2023, industry experts discussed the future of advertising and how technology can really help to enable great ideas
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra
According to JioCinema, this is the highest ever, with the previous record being 2.4 crore, registered during the CSK versus RCB match on April 17
Dobhal is currently the COO of the company
Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price
Sunil Bharti Mittal of Airtel and Gaurav Dalmia of Dalmia Holdings, it is believed, have helped the complex negotiations between Samir Jain and Vineet Jain...
CNN has also made additional key changes to CNNIC’s executive leadership team
Rai has had an eventful 30 years with the Indian advertising industry
Jha stepped down as the Managing Director of Nielsen India in April
The group has released a statement internally to its key management saying speculations about the split in the business are incorrect
Two BCCL officials and a top biz leader played a critical role in the settlement and were present when the MoU was signed
Ad revenue from the company’s print business grew 8% at Rs 269 cr
Roopali Sharma, Harbir Singh, Saurabh Jain, Manish Sharma, Sanchita Roy and Rohan Chincholi have been given elevated roles as part of the agency's expansion plans
Menon's portfolio will be handled by a new set of leaders to provide specific focus, said CEO Kalyan Krishnamurthy in a note to employees
He has been with the company for 4.5 years
Gupta was previously the SVP & CEO of lending business at Paytm
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
As travel heats up, the industry finds smarter ways to use its marketing and ad budget to come out as a winner this season
Smita Jatia has been appointed Vice Chairperson
Das was previously the General Manager of Prestige at Pernod Ricard India
Karthik has been with PUMA since 2006
Arnold Su elevated Vice President for Consumer and Gaming PCs; Dinesh Sharma to be Vice President for Commercial PCs and Smartphones
Sources say he might start a sports start-up
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
She was Sr. CD at Cheil India previously
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The layoffs will be done in multiple rounds, as per industry sources
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Speaking at the 11th CII Big Picture Summit, Vaghela said the TRAI will soon come out with amendments to its new tariff order (NTO) framework
Announces new multi-year licensing deals and co-productions with major Indian film studios
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from the in-person festival, and more...
Unveils new TVC with the Tag Line “Isse Pehle Ki Baat Badh Jaaye, Lein Pudin Hara” World’s largest Science-based Ayurveda company Dabur India Ltd announced...
Tata Consumer is emphasising timely vaccination as the need of the hour Tata Consumer Products, the consumer products company uniting the principal food and beverage...
The film is being showcased across digital and OTT channels. Prime Focus Technologies (PFT), announced that it has delivered a digital commercial for the rebranding...
BiWeekly esports tournaments with Rs 10 lakh prize money to be organised under Esports Arena Asia’s biggest Esports and skill gaming platform Mobile Premier...
Deepika will take over from Richa Arora who has taken a decision to leave the Company Tata Consumer Products (TCP), the consumer products company uniting...
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
Puneet takes over from Sushant Dash who has moved to lead Tata Starbucks Tata Consumer Products (TCP), the consumer products company uniting the principal food...
All 4 episodes of this MX Original Series are now available to stream for free, exclusively on MX Player MX Player, India’s leading entertainment...
Trends of spring-summer fashion to you from all over the world DLF Promenade, Delhi’s ultimate fashion destination, brings yet another campaign to engage, entertain and...
Ms Sampat is a powerful inspiration for other women CEOs in waiting, including those outside of financial services Ms. Kalpana Sampat, a seasoned business leader...
A person in a suit Description automatically generated with medium confidence The Pant Project, a bespoke, customized and new age E-tailor brand has signed...
This move is aimed at taking a holistic approach towards understanding and responding to the needs of native language customers In...
Partners with Sudarshan Pattnaik to create a Sand Art Installation #OdishaKe Liye capturing the symbols of pride of Odisha On Utkal Dibas, Tata Tea...
The association with MPL commenced last year in 2020 Kolkata Knight Riders (KKR) and Mobile Premier League (MPL), India’s largest esports and skill gaming...
Myprotein is also launching two new products Myprotein is the world’s top-selling brand of health and sports supplements and fitness accessories. In India too, Myprotein...
Abbott expands its Brufen portfolio beyond tablets to include this new topical analgesic product Abbott, the global healthcare leader, has unveiled a digital film and...
The tournament is now divided into four sub-tournaments, two for PUBG and two for Dota 2 Acer announced the Asia Pacific (APAC) Predator League 2020/21...
PhonePe is the “co-presenting sponsor” of the TV broadcast on Star and “Associate Sponsor” of Disney+Hotstar for the Digital broadcast of IPL 2021 PhonePe, India’s...
It encourages people to follow their dream role after retirement Bajaj Allianz Life, today released a digital campaign #PromotionAfterRetirement fuelling the dreams of people pursuing...
The agency’s task was to build on the popularity of the F-Series and highlight the key features of OPPO F19 Pro series
Spearheading a new era of performance-driven brand building, the new agency reveals its digital-first global proposition, evolved capabilities, and fresh identity Today, dentsu international...
Launches brand My Cavin’s to offer consumers a space to shop & dine with family Renowned for innovative breakthroughs in the market, FMCG major...
Both brands will curate a new age of bespoke luxury experience for customers in India Tata CLiQ Luxury and American Express, today announced...
Launches OPPO Band Style with continuous SpO2 monitoring at INR 2,999 OPPO, the leading global smart device brand, today announced the launch of the latest...
The campaign has been conceptualised and executed by Taproot Dentsu India Honda Cars India has released a powerful video across all...
The personal protector sheet is India’s first Neem Fresche solution for the ultimate germ protection wherever you sleep SleepX, the e-commerce brand from Sheela Foam...
83% feel pressured when it comes to marriage While the nation has made meaningful progress in improving gender equality, we still seem to have a...
JSW to be Principal Sponsor for the years 2021 – 2023 Delhi Capitals today announced the JSW Group as the team’s Principal Sponsor for the...
Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health food market, FMCG brand ‘Max...
A campaign to celebrate women of courage and determination This International Women’s Day, the city’s preferred lifestyle destination, DLF Promenade, salutes all the women with...
He joined Gaana as its CEO in May 2016 Gaana CEO Prashan Agarwal is exiting the Times Internet-owned music streaming service. He joined Gaana as...
Prabhakar Tiwari has been instrumental in the company’s rise as a millennial-centric, digital-first Brokerage House Angel Broking, the fourth-largest brokerage house of the nation, has...
Practical, Sustainable yet trendy - Chicco’s Spring Summer 2021 Collection Chicco has clothing collection for infants and toddlers that meet needs of parents and...
Superior network performance, ultra- fast download speeds and seamless video streaming, powered by OPPO Smart 5G OPPO, a leading global smart device brand is...
Preetha Vasanji will be responsible for driving the company’s new enterprise level multi-channel engagement solution – Doceree Engage Doceree, the first global network...
The TVC also highlights what a day in one’s family looks like today In line with its aim to strengthen its presence in the health...
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing Jaskaran Singh Kapany, head of marketing...
The campaign has been launched in form of a short video on key digital media platforms and leading OTT platform-Zee5 Fujifilm India...
Gambhir will be closely working with co-founders Aman Gupta and Sameer Mehta to drive the company's vision and accelerate the overall growth Consumer tech products...
South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin...
Saini has earlier worked in Dentsu Webchutney and Social Kinnect Digital advertising agency FoxyMoron, has appointed Punkaj Saini as Business Head-West. In this...
Taking a spin on the clichéd narrative of love, Mirchi drives conversations around the stories of love from the LGBTQ+ community Mirchi, India’s no.1 city-centric...
Dash will take over as CEO on May 1, 2021. After leading Tata Starbucks to achieve several important milestones, Navin Gurnaney, CEO, has made the...
Cardholders can avail Priceless™ experiences in India’s most iconic cities Mastercard today announced the launch of its flagship Priceless™ program in India. The program...
BYJU’S will work closely with the ICC to deepen engagement with fans The International Cricket Council (ICC) announced BYJU’S, India’s largest EdTech company as their...
Orient’s new Emergency LED lights feature in-built battery Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group, has launched its...
Advertisers with Twitter will now have access to Times Internet’s premium content Twitter is where Indians come to get the latest content and conversation for...
Prior to this, Bhalla has spearheaded the Indian market as Managing Director for three years The Hershey Company announced the elevation of Herjit Bhalla to...
The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in the previous fiscal Johnson &...
Ketan Kulkarni, CMO and Head– Business Development, Blue Dart, shares insights on gearing up for vaccine roll-outs, challenges during pandemic, evolution in marketing, key learnings...
The senior journalist made the announcement on Twitter on Wednesday India Today journalist Shiv Aroor has announced on Twitter that he will be taking over...
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
Arora will be responsible for all marketing efforts for the brand, firmly establishing Soch in the women’s wear segment in India Bangalore headquartered ethnic wear...
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...
Mohan will continue to serve as the chairman of the Vivendi Committee Vishnu Mohan, Chairman and CEO at Havas Group Southeast Asia, India and North...
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered a massive setback during Covid-19...
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios in India, distributed through U.S.-based...
Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...
Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times of crisis, targeted marketing, and...
Namboodiri has previously been associated with brands like Britannia, Tata Consumer, Coca Cola and Unilever in his rich experience of over 2 decades ZEE Entertainment...
The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint and Hindustan, has returned to...
Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering selling its Tokyo headquarters, which...
The company's new visual identity is its first one in 30 years and builds on its previous branding Global public relations and communications company MediaCom...
In a career spanning over two decades, Rajan worked with several companies, including Freecharge and Airtel Govind Rajan, former CEO of Freecharge and Airtel Payments...
Dhir was previously Group President at Yes Bank India CEO Ramesh Nair is leaving JLL to pursue opportunities outside the firm. He is succeeded by...
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more...
Tyagi has over 17 years of experience in the Sales & Marketing function at Hindustan Unilever Ltd Urban Company (formerly UrbanClap) today announced the appointment...
The event invites creative minds to build impactful print campaigns that can make a difference Times Power of Print (POP) enters its 4th year. A...
All the partnered 6 theatres in Tamil Nadu are branded with WOW hoardings and Plasma static ads WOW Skin Science, one of the fastest growing...
Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition to their leadership team, with...
Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many authentic Punjabi elements as possible...
According to a report in Hindustan Times, the statute will define a framework for their self-regulation and address the issues of sensitive content and fake...
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President Wavemaker announced the appointment of Jose Campon as...
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help everyone understand our principles and...
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success Like every other business, multiplexes...
In this new role, Arunima will drive health digital & technology vision and strategy for Havas Life Sorento Havas Life Sorento has further strengthened its...
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users...
Prior to this, events industry veteran Singh has worked with Wizcraft and Jagran Solutions and has managed some of the globally acclaimed IPs and properties...
The two have previously partnered for Star India Lupa Systems CEO James Murdoch and Uday Shankar, the former Chairman and CEO of Star India and...
Pradhan will now oversee all editions of the publication Kunal Pradhan has been promoted as the Managing Editor of Hindustan Times. In his new role,...
The multiple clarifications by WhatsApp are intended to stem the tide of migration to other platforms Facebook-owned messaging platform WhatsApp is caught in a catch-22...
In an email to advertisers, Google said that the policy will be in effect at least till January 21, the day after the upcoming presidential...
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film On the...
WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites...
Jaya will lead the marketing strategy for India across business segments Castrol India Limited, India’s leading automotive lubricants company, announced the appointment of Jaya Jamrani...
In her new role, Jamrani will lead the marketing strategy for India across business segments, including forging strategic partnerships for growth Castrol India Limited, India’s...
Gaur will be taking over from Utpal Das who ends his stint at Viacom18 on March 31, 2021 Viacom18 today announced the appointment of Kunal...
Puri will lead the group’s digital market platform initiatives in B2B & B2C segments across multiple product categories Pioneering Ventures, a Swiss-Indian food and technology...
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years upGrad-...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium...
According to Tofler, the total income of the company has more than doubled to Rs. 2485.7 crore from Rs. 1255 crore, recording an approximate 100%...
Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the public outcry will eventually die...
In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues Like most other industries, print...
Prominent male actors raise the issue of marital abuse, say #PoochnaZarooriHai after Criminal Justice: Behind Closed Doors sparks conversations around consent with or without marriage...
Maheshwari’s last stint was with Bajaj Allianz Life Digital healthcare platform MediBuddy has onboarded Amol Maheshwari as their Country Head for Sales and Account Management....
Concerns over data sharing and privacy have pushed individuals to try other messaging apps like Signal and Telegram Facebook-owned WhatsApp's new privacy policy has opened...
In his new role, Kapoor will drive Airtel’s overall Engineering strategy and be a key player in helping realize the company’s digital vision Bharti Airtel...
The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year with a brand-new campaign ‘ISHQ...
A source said that BCCI is miffed by IMG's 'poor leadership' in the UK. Another stated that the board has cost-cutting in mind The recent...
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand Sebamed in its recent advertisement...
The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy Facebook-owned messaging service WhatsApp has...
An EPIC ON premium subscription can be bought on PhonePe for just INR 299 and an annual subscription at just INR 499 EPIC ON, a...
Karnik, CCO at Dentsu Impact, Dentsu India, and mcgarrybowen India, announced his departure through a Facebook post on Friday Soumitra Karnik has stepped down from...
Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...
Based in Bengaluru, Dubey and Saini will report to the company’s COO, Arvind Singhal Vedantu has announced two senior appointments in its marketing team with...
Prior to this, Das has held various roles in commercial, operations and general management in her 14 years of experience Moët Hennessy India, a part...
Thomas joins the company from Harley-Davidson where he was the Marketing Lead for the Indian market Two-wheeler giant Hero MotoCorp has appointed Vijay Thomas as...
Mohan, Managing Partner North & West, will now be President, North & West and Venkatasubramanian, National Head Buying will now be President & National Head...
Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to it, narrow legal interpretation and...
Mirum will be responsible for brand communication, digital strategy and execution apart from performance-focused media campaigns Mirum India, a premier full-service digital agency from the...
Arora had quit from his post as Co-CEO of Kinetic India in September last year Charanjeet Singh Arora, who was formerly the Co-CEO of Kinetic...
The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its new corporate logo and global...
The aim is to bring joy into the lives of children through the distribution of 'Happiness Kits' The economic impact of the pandemic pushed millions,...
Her previous assignments have involved leadership and sales roles at Flipkart Ads, POKKT, 9X Media, Microsoft, Yahoo!, and Bennett Coleman & Co. Limited Dina D'Souza...
The fitness icon will be representing the company's recently-launched product Maharishi Amrit Kalash Maharishi Ayurveda has roped in fitness icon Milind Soman as brand ambassador...
Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian Premier League The Board of...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
Commenting on his new job, Ahuja, said, I am very excited to be a part of this journey and to work with such proficient and...
Guest Column: Umesh Shrikhande, CEO, Taproot Dentsu, explains why many businesses are finding it important to review their business models so as to make them...
As the pandemic struck, while many got new connections to make stay at home enjoyable, there were others who opted for disconnection as they moved...
Siva Prasad, Sr.Vice President, Marketing & Sales, PagarBook, said, One Source with its integrated profile will help us bring our customers close to us Fintech...
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the secret to wealth creation lies...
Mehrotra will continue to fulfil her duties as MD of Media Group at Dentsu Aegis Network Asia...
Kanwalpreet Walia, Marketing Head, Fragrance & Accessories, Titan, shares insights on SKINN’s new collection for adventure seeking men and the challenge in creating a mood...
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...
The company’s total revenue has dropped to Rs 5846.20 crore in FY20 from Rs 6309.90 crore during the previous year During its 25th year of...
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined the last year of the...
As the extraordinary year draws to a close, we look back and bring to you all the big stories about the industry As the extraordinary...
Say goodbye to measuring spoons, detergent residue and spillage in the new year! The new year is always the best time to...
Guest Column: Pranab Punj, Chief Marketing Officer, Rainshine Entertainment, shares 11 predictions for the sector
Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make things work through online technologies...
Sameeksha Uniyal, Senior Brand Manager, Brand BACARDÍ, India & South-east Asia, discusses the journey of NH7 Weekender along with their new marketing strategies The 11th...
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us To be...
Beside the TVC, the brand's larger #InsideOutside campaign also comprises of a series of social media promotions Building on the importance of trust and hygiene...
The Whopper 360 campaign, conceptualised by Foxymoron, allows users to have some fun while acknowledging how we all got #GrilledBy2020 The year 2020 has thrown...
The platform has roped in Satya Machiraju, Romita Mukherjee and Supriya Goswami to lead its next phase of growth driving digital adoption Whatfix today announced...
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts...
These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years in Sikar, the Dainik Bhaskar...
Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the launch of the highly-anticipated Amazon...
BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co. in 1965 with a single...
Saini, Business Head, ZEE Biskope & Big Ganga, talks about the one-year journey of Bhojpuri movie channel Zee Biskope Last year on December 21, Zee...
Launches state-of-the-art mixer grinders and performance-efficient steam irons Usha International, has launched a range of 13 kitchen and home appliances this season. Aimed...
Latest data points to ad volumes for ‘Honey’ category dropping by 37% between December 2 and 12...
In 51st online e-auction, the public broadcaster has also invited applications for allotment of vacant MPEG-4 slots for the period, January 1, 2021 - March...
Experts weigh in on the decree to bring OTT content under MIB’s ambit – some alleging censorship while others supporting government oversight Ever since the...
Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service ...
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically, the cement industry has eschewed...
Kevin Shah, Co-Founder & Executive Director, Strategic Growth Advisors, talks about featuring in ‘e4m PR & Corporate...
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research, outlines the importance of service...
The fact-based campaign talks about 6 realities which make the inclusion of Mathrubhumi daily a must in...
The company has also approved transfer of the digital publishing business of the company to Rapidcube Technologies Private Limited The Board of Directors of Zee...
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by...
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new customers in India Amazon Internet...
The Union Minister for Information and Broadcasting said India will also set up a special pavilion at...
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment...
The campaign intends to address water scarcity by introducing efficient and sustainable water purifiers Livpure has revolutionized water purification technology forever with...
Amazon Saathis are seller volunteers who come from diverse businesses and regions to mentor other sellers on various topics like on ‘category insights’, ‘recommendations on...
Powers will now report to McCann's Global COO Bill Kolb Global chief strategy officer at McCann, Suzanne Powers will now be handling the additional duties...
Devvaki Aggarwal, CEO of iNSTRUCKO says, we are happy to have Mavcomm Consulting as our trusted partner as they’re aligned to our vision and goals...
Conceptualized and executed by BBDO India, the inter-generational story is about the new efficient way of managing...
Dhruva will be responsible to build on and elevate the company’s capabilities and establish a culture of excellence in all aspects of marketing InterMiles is...
We have been working on getting the right content mix for our channels and the popularity of each genre, says OTL MD Jagi Mangat Panda...
Tribhuwan Joshi, Brand Communication, Public Relations & CSR, Fujifilm, talks on new business strategies, altered communications and marketing interventions, festive season offerings, and more Shift...
In a conversation with Kailashnath Adhikari, Prakash, the Editor of ANI, shares her views on the manipulation...
This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the...
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech...
McCann creates new campaign with the actor asking the nation to come together and pledge to build inner strength & fighting spirit in these uncertain...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
Shriram Beriwala & Shyam Sunder Beriwala, founding Directors of the organization are expecting vast public support for the first-of-its-kind initiative Shyam Steel India ropes in...
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm Spring Brand Solutions, the latest...
With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...
Ahead of the elections, as many as 30 dubious news portals have been operating from the state with unknown ownership and credibility issues If you...
With the launch of Myntra fashion Superstar Season 2, Narayanan, Head of Marketing, shares insights on the growing importance of content & influencer marketing, and...
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab Saurabh Varma’s newly founded platform-first...
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC Bluemarlin partnered with ITC’s...
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India Ira Pradhan has joined SaaS platform, Freshworks as Lead-...
Pundit will be responsible for devising an integrated communication programme and CSR initiatives, in addition to campaign planning and execution BIC Cello has appointed PR...
Conceptualized by Taproot Dentsu, the campaign features four short films and a consumer VoxPop that celebrate the unique definition of love for millennial India ...
Reverse Thought Creative Studios – a boutique digital advertising agency wins the mandate to manage the creatives for ICICI Prudential Pension Funds Management Co. Ltd...
Prashant Panday, MD & CEO, Mirchi on the transformation of the iconic Radio Mirchi brand...
In addition to this, MPL has also partnered with popular influencers like Ashish Chanchlani and Elvish Yadav...
The new show Goa Ahead was launched jointly on 21st November 2020 India Ahead and Prudent TV launched a show as a collaborative exercise focussed...
The Group maintained that the publications will continue to have a strong digital presence Times Group has announced that it will be shutting down production...
While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to...
This World Disability Day, ITC Vivel partners with AltMuseum to open the world of art to more than 280 million visually impaired people with its...
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5...
Anand’s role will include covering important Supreme Court hearings and streamlining the legal coverage across India Utkarsh Anand has been appointed as Legal Editor of...
About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...
Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....
Having vast sales experience, Mehta has played integral role in media and leading radio brands like Red FM and Radio Mirchi IVM Podcasts, India’s premiere...
The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from Rs 17 crore in the...
The line-up is in addition to the platform's foray into live sports with the acquisition of New...
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not be any change in the...
SPP digital advertising package offers a reach of 37 million unique visitors, with 715 million page views and an average time spent of 3.36 to...
The actor features in a new TVC that has been conceptualized by FCB India Hindustan Unilever Limited (HUL) has announced actor Akshay Kumar as the...
Guest Column: Swati Bhattacharya, Chief Communications & Brand Officer, Bajaj Group, shares her experiences as a woman...
Conceptualized by ADK Fortune, the campaign will run across television channels, digital platforms and outdoors including hoardings and branding at prominent airports Prega News today...
Wild Stone Sense is a fragrance offering made in collaboration with visually challenged individuals with enhanced sense of smell from NGO Saksham
While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame for promoting 'obscenity' on television...
Industry experts Akshaara Lalwani, Maddie Amrutkar, Abhoy Chattopadhyay, Pooja Trehan Dhamecha and Shashank Sethi spoke about the...
The Information & Broadcasting minister was speaking to Amish Devgan, Managing Editor, News18 Hindi
Google's ad revenue has contributed to about 27% share in the turnover, media reports have said Google India has recorded Rs 5593.8 crore as revenue...
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos According to the global survey by The Trust Project and Ipsos...
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered...
Kumar will be based out of London Prasanna Kumar...
Chawla will be back to hosting and will be seen on Aaj Tak The India Today Group has roped in senior journalist Prabhu Chawla...
Kantar has framed a study among 4,500 business leaders around the world called Global Business Compass More than two-thirds (69%) of businesses expect to end...
Introduces specially curated Shubh Ratri playlist on Gaana Naselin, a widely used nasal decongestant spray and Gaana, India’s largest audio streaming platform,...
By 2030, Diageo India will support the global ambition of ‘SOCIETY 2030: SPIRIT OF PROGRESS’ plan to ensure 100% use of recycled content...
Amir's last stint was as an Executive Producer at Content Factory by Prodigious Wondrlab, has appointed Haiderali Amir as its Head – Content Production. Haiderali...
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected by the COVID-19 pandemic. With...
The independent digital news publishers opine that the government's move to cap FDI in digital news to 26% is regressive and detrimental to their future...
The PV News app will host hyper local content across 30 districts
Voltas Limited has been taking proactive measures and initiatives to integrate health and well- being related features within its products. As a Tata...
This collaboration will allow Tonic to extend their specialized services to brands from South India Tonic Worldwide has joined forces with Chennai-based digital marketing agency...
Puneet Das, Senior VP - Marketing, Packed Beverages - India, Tata Consumer Products tells us about the brand’s hyper-localized marketing campaign, emphasis on regional arts...
Anuradha Prasad Shukla, Chairperson-cum-Managing Director - News24 Broadcast India Ltd, elected as Vice President News Broadcasters Association (NBA) has elected Rajat Sharma as the President....
Godrej Protekt, a personal and home hygiene brand from Godrej Consumer Products Limited (GCPL), unveiled new TVC’s for Protekt Health Soap and Protekt Air &...
Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...
Ropes in Cricket Star Shikhar Dhawan as the Global Brand Ambassador for EMASOL Emami Limited is ready to hit the Indian market with...
Prega News, recently awarded its digital mandate to Team Pumpkin, a full-service Digital Marketing and PR agency. As a part of the mandate,...
The mandate was awarded after a multi-agency virtual pitch in September DS Group has appointed What's Your Problem as the creative agency on record for...
The feature uses artificial intelligence to convert text articles into speech, ‘reading’ them aloud with a synthetic voice BBC Global News has announced the launch...
The LPL is scheduled to kick-off from 26th November till December 16, 2020 In a major boost to the inaugural edition of the Lanka Premier...
Tekwani will report into Rana Barua, CEO, Havas Group India, and work closely with Yann Doussot, Global COO, Havas CX Network Havas Group India has...
ICICI Prudential Life Insurance has launched a new multimedia advertising and marketing campaign to establish its term insurance plan ‘ICICI Pru iProtect Smart’, as...
Wild Stone CODE - male grooming-personal care brand from the house of McNROE Consumer Products Pvt Ltd - recently launched its brand new...
Apollo Tyres has been associated with the team since the 2017-18 Indian Super League campaign Apollo Tyres has renewed its association with two-time Indian Super...
In a Public Notice, the Ministry has laid out the detailed actions to be undertaken by eligible entities to comply with this decision The Union...
On National Press Day, Javadekar spoke about the attack on press freedom and informed that the committee on TRP issue will bring out the report...
The channel will be premiering the TV movie headlined by popular toon Shiva 'Rise of the Technosapiens' Nickelodeon is set to make sure that kids...
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing While the Coronavirus pandemic affected businesses across various sectors,...
NDTV Limited has registered a profit of Rs 5.3 crore, a turnaround of Rs 15.5 crore over the same quarter last year The NDTV Group...
Among the elected members are Atul Sharma, President, PRCAI; Kunal Kishore Sinha, Vice President, PRCAI and Sunayna Malik, Secretary, PRCAI The Public Relations Consultants Association...
Ferrero Rocher has launched #PreciousGoldenDiwali campaign. The campaign brings to life, the celebration of the festival of lights with a golden experience for...
This digital film series will be promoted on key social media platforms like YouTube, Facebook and Instagram Parle Products has rolled digital films...
With Diwali almost knocking on our doors, real estate and the mattress industry are looking forward to the festival season for a boost in sales...
The mandate encompasses providing strategic communications support to PSL, covering corporate reputation management, brand visibility and crisis management; across media platforms Kaizzen, independent Public Relations...
Industry experts share their thoughts on the government's decision to bring OTT content under the MIB's ambit With the government handing over the control of...
Honda Motorcycle & Scooter India Pvt. Ltd. today announced its strategic alliance with Spain’s largest petroleum company Repsol Lubricants for the launch of...
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...
The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and how the digital business of...
The company has issued 200,000 MobiKwik Blue American Express Card MobiKwik today announced the launch of the “MobiKwik Blue American Express Card”, a...
Launches digital campaign focused on families’ experiences during the lockdown Dalmia Cement today launched a digital campaign- Apni Personal Space- which focusses on...
Car Beautification Services starting at ?263* Hyundai Motor India Ltd, India’s first smart mobility solutions provider and largest exporter since inception, today announced a...
The deal covers all international matches to be played in New Zealand till the end of 2025-2026 season Amazon Prime Video today announced its first...
The increase in flights is expected to bring more opportunities for brands to advertise on airport sites,...
To make Diwali memorable even with social distancing, Soulfull launches Soulfull Healthy Delight with personalized packaging Soulfull, owned by Kottaram Agro Foods, has launched...
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct After...
The allotment will be valid for the period from 10.11.2020 to 31.03.2021 Prasar Bharati has announced the result of the 49th e-auction for allotment of...
The agency will organize, map and implement the PR campaigns and communication plans for the brand with a strategic approach Grey Cell Public Relations announced...
The brand includes a range of innovative hygiene products that are infused with neem extract and naturally derived active With the new normal...
The Runner takes centre-stage; embracing the spirit of the city and the event The Airtel Delhi Half Marathon (ADHM) has inspired us...
The digital film feature Southern India’s popular actor-couple Sneha & Prasanna Godrej Expert, hair colour brand from the house of Godrej Consumer Products...
Consumers can choose from 8 Holiday Personality Teams to Participate Mahindra Holidays and Resorts has launched a new campaign called – Club Mahindra...
Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at...
In today’s edition of the ‘e4m PR and Corporate Communications Festive Series’, we speak to Sujit Patil, VP & Head Corporate Brand and Communications, Godrej...
BharatMatrimony, India’s leading matrimony service, today announced the launch of Prime, a membership service that offers 100% ID verified profiles. To...
Consumers can now book an entire auditorium for a private screening from Rs 1999 onwards PVR Cinemas, the largest and the most premium...
A joint study by Google, Kantar and WPP says that both men and women are showing similar interests in the category and are buying an...
Consolidated ad revenue witnessed a 47.3% YoY decrease Jagran Prakashan, publishers of ‘Dainik Jagran’, has reported the quarterly results for the quarter ended 30th September,...
As per industry experts, the official broadcaster has increased the ad rates by 15-20% As the 13th edition of Indian Premier League (IPL) gets close...
Kindness is not an act but a way of life! This Diwali, Mankind Pharma has come up with a video campaign that...
Once again, live cricket is bringing joy to people across the country and the roar of the fans is loud and clear on...
Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s...
Under this initiative, the brand communicated the citizens' good wishes for the police force and presented them with Chyawanprash to boost their immunity Moving forward...
Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with in-depth retail expertise Reprise, the global performance marketing agency of IPG Mediabrands has today launched Reprise...
Commissions artist Pranoy Sarkar for a series of 3D composition paintings and videos for their new collection Indian fashion label AMPM join in...
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels...
The brand plans to go all out with its advertising with TV commercials, innovative print, mobile and digital activations Beverage company Parle Agro recently...
As per the latest TAM AdEx data, the average ad volume per day saw a sharp increase of 5.7 times in August 2020 against the...
'L’Oréal on Campus 2020’ helped management students experience the work, life and culture of L’Oréal through a first-of-its-kind experiential campus engagement L’Oréal India recently...
The Kantar CX+ report evaluates the CX performance of companies in the Telecom, Media and Technology sectors, using the Kantar’s CX+ index We are living...
In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a...
The Body Shop India partners with Plastics for Change (PFC) India Foundation to ring in the festive season with a difference for female waste pickers....
Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...
The ad starring Ranveer Singh and a host of top cricketers is aligned to the brand’s #Makeitlarge proposition French spirits company Pernod Richard-owned brand Royal...
The Diwali Express Offer is valid from October 19th, 2020 to November 14th, 2020 Blue Dart (a part of Deutsche Post DHL Group)...
Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in on the platform's 2.0 launch,...
Eight months into virtual pitches, adlanders say while the media mix is now tilted towards digital there are more project-related conversations rather than long-term associations...
The film has been conceptualized and created by Crescent Group Jaquar Group has launched a new range under Queen’s Prime. To announce the launch, they...
Industry players say with brands trying to make the most of the pent-up consumer demand, Print has attracted a fair share of the advertisers’ money...
Introduces Mi Scholarship worth INR 2 Crore for thousands of students across India to pursue higher education Mi India, India’s number one...
@The Idea Factory works with clients on brand strategy needs related to Audience Metrics, Brand Management and Content Marketing through Digital Engagements Vivek Pvt Limited,...
Introduces Pride of Cows single origin ghee, curd and milk, made FULL OF LOVE Pride of Cows, the premium subscription-based offering from the house of...
The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...
The agency aims to launch and amplify the overall digital presence comprising communication, social media, and PR strategies for the new...
Vedshakti Mouth Protect Spray keeps germs from building in your mouth anytime, anywhere Colgate-Palmolive (India) Limited, the market leader in oral care in...
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the...
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions For everyone who was glued to their...
Expands a new product to the existing range of merchandise targetting 5-7% contribution from merchandise sales to the overall revenue by 2025 ...
Tata Salt’s latest campaign highlights the significance of iodine in children’s proper mental development Tata Salt, the pioneer of Salt iodisation movement in...
While for a successful franchise like IPL, crossing the Rs 500-crore mark may be on expected lines, what makes the feat extraordinary is its ability...
Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University decodes the tectonic shifts in the food industry being heralded by...
As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...
Sandeep Juneja, VP - Sales & Marketing, DHL Express lists the top takeaways that marketers in the logistics space must be mindful of when communicating...
Mayank Shah, Sr. Category Head, Parle Products says that brands need to use the present time to redefine their marketing strategies, strengthen their existing connections...
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be used as a mere marketing...
Dr. Supriya Chouthoy, Asst. Professor, FLAME School of Communication, Advertising and Branding, FLAME University details how changing consumer behaviour, during the current pandemic, has impacted...
Indian Multi-Business Conglomerate ITC Ltd has launched a bouquet of specially crafted innovative products for the Indian consumers to cater to their specific health, wellness...
Gambhir has resigned for personal reasons and will step down as Managing Director and CEO on June 30 Godrej Consumer Products Limited (GCPL) has announced...
Loco, India’s leading live game streaming platform, and Red Bull, the manufacturer of the world’s leading energy drink, today announced an industry-defining esports partnership with...
AdLift has been named PayU India’s creative advertising agency following a multi-agency pitch. PayU is India’s leading online payment solutions provider for businesses,...
The only Gel with 100% Organic Aloe Leaf Extract, Antiseptic Herbs & Vitamin E for Healthy, Hydrated and Nourished Skin and Hair
Flagship product GoSocial aimed at rewarding users Anand Mahindra, Chairman, Mahindra Group, has come on board as a key investor at
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the recent Godrej Expert Rich Crème’s...
Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan Google has elevated Prabhakar Raghavan as the head of Search...
In the past couple of months, we have seen bits and pieces of the natural world revert to its original pristine state of being....
Sapra, Senior Brand Director, adidas India, speaks to e4m about the brand’s strategy to leverage the digital approach & e-retail amid the lockdown Adidas has...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Prasun Kumar, Chief Marketing Officer, Magicbricks says the focus for real estate brands...
Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Krishnarao Buddha, Sr. Category Head, Parle Products says in the current crisis, brands...
To navigate the post Covid-19 phase, S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting says marketers will need to prioritize brand building and...
Kapre has previously worked with Unilever, Wrigley, PepsiCo & United Biscuits across business leadership roles Avon has announced the appointment of Jayant Kapre as the...
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly These are...
Follows release of Coca-Cola’s global film “For the Human Race” that salutes positivity, togetherness and the human spirit Coca-Cola has released a series...
Parle Products’ to shed light on their new playbook for marketing in pandemic with increased digital amplification. The latest Ramzan digital film is aimed...
Anchored by MakeMyTrip, India’s 29 leading travel and hospitality companies commit to keep travelers’ safety front & centre as travel opens up
The brand is serving hungry riders who are out for essential tasks KFC is doubling down on its efforts to keep its team members and...
The current times call for a reimagination of how business should be approached, today and in the aftermath of the COVID-19 crisis.
Over 79% seeking deep cleaning and sanitization of buses after very trip A large number of people in India are planning intercity bus...
‘Ghar par rehkar Ghar ko Dekha’ highlights things we dream of in our perfect abode Magicbricks is driving positive consumer sentiment amidst the national lockdown...
Leading Point of Sale, ePaisa has recently announced the appointment of Pravinkumar Bhandari as its new Chief Executive Officer. Before this successful...
One of the largest and most awarded private radio networks in India, 93.5 RED FM has collaborated with Penguin India to launch a...
Hosted by entrepreneur, mom & blogger Mansi Zaveri, the podcast is for young adults and new parents, facing the expectations and challenges of parenthood
Standing in solidarity with the country’s coronavirus warriors, Burger King India extends support to frontline health care workers. Earlier this month, Burger King...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19?, Pragya Upadhyay, Vice President - Growth, Pee Safe, says that marketers need to...
ShortsTV, the world’s first 24/7 channel dedicated to short films, has appointed Pratik Bhivagaje as Partnership and Marketing Manager for South Asia. He...
Enjoy up to 20% off on the collection with Online Muhurat Booking and Contactless Delivery options This Akshaya Tritiya, let’s...
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite kids’ animation...
POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...
Iss Baar #BadonKeLiye #JaagoRe initiative aimed at helping senior citizens, the most affected with lockdown and COVID-19 Over the years...
As part of our new series, ‘Marketers Playbook for 2020 Post Covid-19', Puneet Das, Vice President Marketing – Beverages, India, Tata Consumer Products says that...
P&G has already started manufacturing hand sanitizers and will soon begin production of face masks Procter & Gamble (P&G), one of the leading FMCG companies...
The special campaign video encourages viewers to stay indoors with the message #WeStayInCoronaStaysOut It’s hard when you can’t step out. But what if there was...
Amidst the current lockdown due to COVID-19, it has become difficult for patients with various health issues to visit doctors and receive proper...
3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) intensifying its fight...
In the current lockdown phase due to COVID-19, NPCI brings the popular character of Mrs. Rao from the on-going ‘UPI Chalega’ campaign to educate citizens...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
Nathalie Amiel-Ferrault, Vice President, Customer Experience and Marketing, FedEx Express Middle East, Indian Subcontinent and Africa lays down the case of how creating an environment...
A brilliant blend of style and comfort, Bata’s 9to9 collection aims to make life easier for working women #SurprisinglyBata Bata India, India’s leading...
Ahead of the IPL & World Cup, BharatPe signs Rohit Sharma, KL Rahul, Shreyas Iyer, Jasprit Bumrah and Ravindra Jadeja among others for its upcoming...
The campaign highlights the power of connections through a high decibel marketing campaign Facebook today launched a new consumer marketing campaign in India,...
What do you do when a brand asks you to share your secrets with them? Hmmm, you think maybe not, right? But if...
Vinit Thakkar promoted to COO, India and South Asia. Gaurav Chaturvedi joins UMG as VP, Domestic Labels, Universal Music Group India. Pranav Thakker named General...
Leverages the platform to create awareness about their campaign #SkinOfCourage, which empowers acid attack survivors RSH Global, a leading personal skincare company under the...
Isobar India will manage integrated communications for Diageo's Antiquity and Captain Morgan, along with the digital duties for Signature and Royal Challenge Isobar India, the...
On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his...
Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...
DAN’s Carat and Posterscope will also be working on the account Starting the year on a high note, iProspect India, the digital performance agency from...
All India Council of Technical Education (AICTE), a statutory body of the Government of India, has appointed Dr. Anurag Batra as a Member...
Times Internet, India’s leading Digital Products company, has partnered with Gems & Jewellery Export Promotion Council to power a premier Luxury section on its...
American Express Banking Corporation (AEBC) India, today announced the appointment of Megha Chopra as General Manager and Vice President, Global Commercial Services (GCS)...
Whew! 2020 has begun on a choppy note - protests, civil unrest, a shaky economy and high unemployment. Despite the cheerful note, most new years...
New campaign highlights Red Chief leather shoes’ strength & comfort Red Chief, one of the oldest and most trusted footwear brands in the Indian market...
Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022 Nielsen India expects the fast-moving consumer goods sales coming from the...
Balaji Wafers, one of the largest snacks producing conglomerate in India, has rolled out its latest brand campaign that stars the popular & versatile celebrity,...
Brand’s milestone restaurant launched at Bangalore’s Mantri Square Mall Taco Bell, the world's leading Mexican-inspired restaurant brand, announced the completion of an important...
Kellogg India Private Limited joins hands with The Breakfast Revolution and Sesame Workshop India in a collaborative initiative aptly called ‘Bright Start’. The program brings...
The Essel Group (“Group”) is planning to sell ~16.5% stake in ZEE Entertainment Enterprises Limited (“ZEEL”) to financial investors. The Group seeks to sell up...
realme X2 Pro is powered by the Snapdragon 855+, 50W Super VOOC Flash Charge, 90 Hz Ultra Smooth Display & 64MP quad camera. Taking ...
Global Sportswear giant adidas and Jammu & Kashmir based football club Real Kashmir FC together unveiled the club’s 2019-2020 home jersey dedicating it to fans...
The feature allows freelancers and small business owners to add their services to their LinkedIn profiles, making them discoverable from a LinkedIn search LinkedIn, the...
The brand aims to bring out the hidden football talent from the north-eastern hinterlands Keeping up the spirit to support India’s budding sports talent, Asian...
Motilal Oswal Private Wealth Management (MOPWM), the Private Wealth business of Motilal Oswal Financial Services Limited, has appointed Virendra Somwanshi as Managing Director & CEO....
The integrated campaign is spearheaded by a TVC ad using an emotional storytelling route to highlight the importance of ceilings in home decor...
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH When Renault partnered with OMD to launch its newest car, TRIBER,...
The campaign, Propah Lady, has been brought to life by Digitas Sport brand Puma has unveiled its new campaign celebrating womanhood, Propah Lady. The...
The first creator to join the platform is Guneet Monga E-commerce marketplace Flipkart has announced its foray into original video content with the launch of ...
Through a digital-first outreach, the brand has released a series of short videos for #SceneChangeKar campaign Pond’s has launched a new film titled ‘Navratri’ across...
Through this association, Dish TV and d2h subscribers will be able to seamlessly access Amazon Prime Video app on their TV Dish TV India Limited,...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...
Vivo, the Chinese smartphone maker, recently added one more device to its existing V- series portfolio with the launch of V17Pro. The new smartphone sports...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....
Lenovo Mobile Business Group is pleased to announce the appointment of Shivam Ranjan as the Head of Marketing for Motorola Mobility India Pvt...
Flipkart introduces ‘Look Book’ and ‘Flip Score’ among other innovations for this festive season Flipkart, India’s leading e-commerce marketplace is all set to...
Launches the VRCT jacket as a canvas of individuality & self-expression, through the voice of Swapna Barman, Dipika Pallikal & Simranjit Kaur ...
House of Hiranandani, a premium real estate brand committed to making homes with a difference, celebrated Engineer’s Day on 15thSeptember in a unique...
Protinex Kesar Badam is positioned as a nutrition supplement exclusive for the Indian palate Nutricia International Pvt. Ltd. (Danone India), with its...
While Sharma has been appointed as Senior Vice President, Ad Business, Sinha has joined as Vice President, Paytm AI Cloud Paytm has announced the expansion...
11-city tour will be hosted under Supermoon Music, a Zee Live IP As if setting an attendance record for a comic...
Jewellery booked with only 10% advance will remain indifferent to price hikes henceforth In a bid to help their customers combat unwanted gold rate fluctuations,...
The campaign aims to reinstate hard work and dedication in everyday lives Mysore Deep Perfumery House (MDPH) and Zedblack, launched their
The jeans brand expands its innerwear category in north India Pepe Jeans London has entered the North...
Colgate communicates the benefits through a parody video created with The Singing Dentist - Milad Shadrooh, actors Manish Paul & Pranitha Subhash, and fitness trainer...
The multi-channel campaign, comprising six TVCs, Digital, Radio & Outdoor, brings alive features of the app and how they benefit users Content discovery platform...
Three startups were shortlisted from 55+ applications and after a pitching process during P&G’s vGROW Summit held recently at WE-Hub office in Hyderabad Procter &...
Pan Vilas Premium Elaichi released their new advertisement campaign with a set of TVCs starring Manoj Bajpai, Jameel Khan and Elli Avram.
5 customers will win smart phones & 10 customers will win Titan watches through a Slogan Contest Blue Dart, India’s leading logistics...
Colgate-Palmolive (India) Limited, the market leader in Oral Care, announced the appointment of Ram Raghavan as Managing Director effective August 01, 2019. Prior...
Essel Group had initiated the process of divesting its key assets, with an aim to repay all the lenders by September Essel Group has announced...
Actor Rahul Bose's recent social media post made bananas a trending topic of Indian republic. The Shaurya actor was staying in Chandigarh's JW Marriott hotel,...
The concept of marketing has changed over time and it still continues to change till this day. Marketing supposedly evolved through classical stages as well...
Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2. In our country, cricket is religion and during...
Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...
The new Masterbrand campaign of Pond’s aims to encourage women to begin lifting those internal barriers by simply trying to overcome their inner hesitations https://youtu.be/-S31ADIUk7c...
The campaign features Xiaomi’s new smartphone brand endorser, Ranveer Singh playing characters with a strong comical tone while using the Redmi Note 7 Pro Xiaomi,...
At the 11th edition of the Pitch CMO Summit, panel experts from McCann World Group India, Grofers, Haier India, JetPrivilege, Nykaa, Syska Group, HT Media...
When it comes to Ayurveda, there are few brands quite as authentic or as easily recognizable as Medimix It hails back in its...
RuPay, the flagship product of National Payments Corporation of India, acquired the title sponsorship rights of India’s newest franchise-based sports league, the Pro Volleyball League,...
HP India has released its latest campaign ‘Spread Your Vibe’ with two heart-warming stories that highlight the sportsmanship and energy of the young generation. The...
MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its...
Momspresso, India’s largest user-generated content platform for moms & women, announces the launch of its research & insights division, MomSights. Momspresso’s Momsights will...
MakeMyTrip Limited (NASDAQ: MMYT), India’s leading online travel company today announced the appointment of Vipul Prakash as Chief Operating Officer for MakeMyTrip and...
Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India,...
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlus Doodh Kesar Body Lotion” to beat winter dryness.
iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO practice...
Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart TV. Pratyush Chinmoy – Head...
ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...
Leo Burnett has announced the promotion of Rakesh Hinduja to Chief Operating Officer, West. He will continue reporting to Dheeraj Sinha, Managing Director,...
Onida, a leading Indian consumer durable manufacturer has launched new print ad campaign “Maximum Impact –Maximum Sound” for their newly launched KY Super...
Magic Moments Music Studio, the premium brand of Radico Khaitan, launched their new TV campaign today. The campaign theme centres around the brand tagline ‘Make...
iProspect India, the digital performance agency from Denstu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia...
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home services, education services and business...
Foodpanda, India’s fastest growing food delivery company, today announced the launch of its delivery network in 30 additional cities, taking its presence to...
Sparx, the popular sports shoe brand, is the official footwear partner of Pro Kabaddi League team “Haryana Steelers” for the 2018-19 Season. The...
With the theme ‘Iss Diwali, Har Dil Bola Tere Naam Ki Coca-Cola’, the new Diwali campaign of Coca-Cola India inspires consumers to make...
Foodpanda, India’s fastest growing food delivery company today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic...
Godrej Protekt, a range of hand hygiene products from Godrej Consumer Products Ltd, has unveiled a campaign to celebrate Global Hand Washing Day....
Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers - Suzuki Motor Corporation, Japan; has entered...
CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018. The company which is...
Durga Puja is one of the most auspicious festivals celebrated in India. With the aim to connect with their audiences and strengthen their...
Dream11 Launches ‘#BeAGameChanger’, Celebrating A Culture Driven By Passion, Purpose And Performance
Dream11 – India’s biggest sports gaming platform and the fastest growing sports tech company today unveiled its digital-first employer branding campaign – ‘Be a GameChanger,...
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the business of providing entertainment, which...
Prime Minister Modi turns 68 today and will be celebrating his birthday in his parliamentary constituency of Varanasi today. India has seen tremendous progress under...
Makes its first investment in 91Springboard FreakOut, the global marketing technology company, has announced the launch of its funding initiatives in India. This...
Wipro Consumer Care and Lighting has launched “Santoor Gold “ a premium soap from Santoor family . “Santoor Gold’ is made with the...
~ Now more ways to enjoy your favourite music on Amazon Prime Music – Just ask Alexa to play recently heard songs, songs...
Payments app Tez is becoming Google Pay, adding new features and inspiring Google’s global payments strategy Expanded...
Unveils their ‘Kadak’ campaign with the launch of their first TVC NESPLUS – a range of nutritious and delicious breakfast cereals from the...
FreakOut, the global marketing technology ad network and part of FreakOut Holdings, has appointed Ashish Trivedi as the Country Head of FreakOut India. The strategic...
The screening was followed by conversations on the movie with the core Ghoul team — actors Radhika Apte and Manav Kaul, director Patrick...
ACC Limited, one of India’s leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr...
Nestlé India recently announced the launch of NESPLUS - a range of nutritious and delicious breakfast cereals for the entire family. A unique...
Eureka Forbes, which is responsible for creating iconic brands including Aquaguard and Euroclean, has roped in Taproot Dentsu to handle its creative duties....
To Establish Protein Relevance for better muscle health among Indians Protinex, from Danone India, launched its new campaign #ProtinexForMuscleHealth to establish...
· World’s leading travel channel Travelxp brings 100% originally-produced world class travel content in 4K HDR to TELUS Optik TV viewers in...
smartwater, the premium water brand from Coca-Cola India, in association with Lakmé Fashion Week (LFW) announced winners of ‘The Platform’, a programme to...
Over the last decade, there has been a tremendous surge in the number of events in the International sports calendar. Traditionally, the World...
Paul Mitchell, America’s high performance hair care brand, introduces Mitch, a range dedicated to men, in India. With busy and engaging lifestyle, men often tend...
#PowerlessQueen gets shortlisted across Interactive, Mobile, PR, Case Film, Branded Viral Video, Non Branded Videos and Branded Entertainment game categories…
Perfetti Van Melle India (PVMI), the country’s leading confectionery player, has appointed Mr. Rajesh Ramakrishnan as Managing Director. In his new role, he will be...
Technology has transformed the way we live and work. To talk about the differences between our workday today and the way it wasfive years back,...
“Go Green”: Upgrade to an A.O.Smith Green Series RO Water Purifier Get Rs 3000 off on Your...
TVC titled 'Memories of Destination' won a silver and a bronze lion for its spectacular editing and rhythmic music respectively.
POPxo, India’s digital community for women announces the launch of its first webseries ‘UnMarried’. The platform is already a front-runner in creating short, engaging and...
Baggit, one of India's most popular bag and accessories brand, has launched its new brand campaign titled #PutItOnTheTable. Focusing on women empowerment the...
Introduces the modern concept of daily- wear perfumes Yardley, a heritage personal care brand from Wipro Consumer Care & Lighting has...
A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...
Partnership aims to provide a level-playing for travel accommodations in India, Sri Lanka & Maldives
A vast and diverse country like India, always has something unique to offer; and our rich cultural heritage and mélange of traditions have paved way...
The International Day of Yoga celebration saw over 100 participantsfrom Kendriya Sainik Board, Department of Ex-ServicemenWelfare (Ministry of Defence) and Ola Sainiks ...
~ The new Aloe Vera TVC touches upon an important essence of empowerment; urges women to make their own choices
First region in the country where Santoor is being customised for local preferences Wipro Consumer Care and Lighting has launched the...
The global business and communications consultancy Sterling Media has been shortlisted for PR Firm of the Year at the annual UK-India Awards 2018, which...
SPEAKERS AT MUSIC INC | L-R Salim Merchant (Artist) | Anupama Chopra (Film Critic) | Priyanka Khimani (Partner - Anand & Anand &...
Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...
The Vivo Pro Kabaddi Player Auctions 2018 redefined the Kabaddi Ecosystem: · Raider Prashant Kumar Rai bags the highest...
iProspect India, the digital agency from Dentsu Aegis Network has won the digital marketing mandate for water purifier brand Livpure. The agency will be...
Cricket is considered synonymous with sports in India. There is a new love emerging though, and that is football. In 2017 FIFA U-17 World Cup...
The weekend is over but the weekend hangover of the much-talked about royal wedding is not. The royal wedding of Prince Harry and Meghan Markle...
As the market evolves continually, brands need to keep themselves at the top of their game to keep users interested. Failure on part of the...
Parle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to...
Celebrating the spirit of International Mother’s Day, Mother Dairy today released a celebratory video to honor the spirit of unsung mothers. These inspiring women, who...
Innovation Driven Approach and Creative Content Soars Radio City’s Share% to 12.4% (Source: c, Delhi, 12+ All) Radio City...
The campaign highlights that acid attacks are not just a national problem, but an international one
The Pitch CMO Summit Delhi edition took place yesterday at the Leela Ambience Gurgaon. Speakers at the summit included Vijay Mansukhani (MD, ONIDA), Sudip Ghose...
It’s that time of the year again. As the annual sportainment jamboree that is the IPL raises the curtains on its 11th edition, brands across...
Kingfisher gets pranking this IPL season, all in good times As we enter the 11th season of T20 cricket’s most electrifying platform the...
POPxo - India’s largest community for women, announced raising INR 37 Crore in funding. The investment round was led by Neoplux (Doosan Group,...
Rana Kapoor, MD & CEO, YES BANK, was recognized by the Advertising Agencies Association of India (AAAI) as an Outstanding Contributor to the Media and...
? Pardeep Narwal continues to raid for three time champions Patna Pirates ? Ajay Thakur teams up with Tamil Thalaivas again ? International players first...
So, we have all bid goodbye to an iconic brand like Strand book store but cannot bid goodbye to all the linked memories. And within...
Gulf Oil Lubricants India Limited, a Hinduja Group Company, has re-launched its flagship 2-wheeler engine oil Gulf Pride 4T Plus in a trendy, new pack...
Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel...
The integration will help simplify the user onboarding experience and strengthen customer identity verification process India’s first self-drive mobility platform Zoomcar has entered into a...
Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star...
Only a version of if that fits with our belief systems. "People use facts like a drunk person uses a lamp post. Not to see...
JS: What are the trends we can expect in the hospitality service industry in 2018? AB: Travel and hospitality are dynamic industries, seeing an...
BankBazaar, India’s leading financial marketplace, introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike...
In the past few years, owing to the extensive tech advancements, the way we communicate has undergone several deep-rooted disruptions. Businesses, driven by their perpetual...
The creative process for creating a new brand is quite similar to how a chef prepares a new recipe. We first assemble high quality ingredients...
KSHITIJ, organised by IIT Kharagpur, is a fest much awaited by tech-lovers across the country.Since its inception in 2004 it has grown exponentially and has...
DSPORT, a sports TV channel by Discovery Communications India, has acquired the exclusive rights to broadcast season two of the Poker Sports League (PSL), the...
1. Please tell our readers about key Digital trends that are reshaping the media industry. • Video First world • Bots – Consumers now want...
There is a lot of noise out there. I don't want to follow the trend - I want to create the trend : Iman As...
What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...
The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...
The words possibly associated with Kabaddi a few years back would be ‘traditional’ and a sport with deep roots but possibly not that relevant to...
Sharp, the manufacture
In a bid to attract new consumers, Berger Paints has partnered with Sussanne Roshan and The Charcoal Project to innovate its offer with the launch...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
Experts predict that India will witness 2.4 crore more cars on t
Increasing awareness among advertisers as well a
That the worst is over is what industry players in Indian cinema anticipate for 2010. After a nightmarish 2009, experts feel that this year will...
The Internet, which has till now been taking h
Backlash in some States, consolidation in other states and spreading of wings