Senco Gold & Diamonds Launches “Senco Di Wedding-Before The Vows”

Senco Gold & Diamonds has introduced a new pre-wedding initiative, “Senco Di Wedding Before The Vows,”designed to offer couples a luxury wedding-themed experience. The launch event in Kolkata invited ten couples to spend a day at a five-star resort, capturing intimate pre-wedding moments and highlighting the brand’s bridal jewellery collections.The experience included interactive couple games, personalised styling, and an exclusive pre-wedding photoshoot, with jewellery from Senco’s Vivah collection featured throughout. Each couple received a curated coffee table book titled “Forever Us by Senco”, preserving memories from the day along with their love stories.

Senco collaborated with designer Abhishek Roy of Roy Calcutta and bridal makeup expert Abhijeet Chanda to create elegant, timeless bridal looks that complemented the jewellery. The initiative combined modern aesthetics with the brand’s heritage and craftsmanship, celebrating both love and luxury.

Joita Sen, Director, Head of Marketing and Designs at Senco Gold & Diamonds, said the initiative was intended to create meaningful, personal experiences for couples, allowing them to enjoy a pre-wedding celebration that integrates emotion, elegance, and Senco’s jewellery artistry. Designer Abhishek Roy added that every look was inspired by the quiet, heartfelt moments couples share before marriage, while makeup artist Abhijeet Chanda emphasized enhancing the couple’s natural connection and joy.

The campaign will extend beyond Kolkata, with future shoots planned in other major cities. Selected couples will also feature on city billboards, and the initiative will be amplified digitally through behind-the-scenes clips, influencer coverage, and social media content. Consumers will have opportunities to win a honeymoon package, dine at a five-star hotel, participate in weekly lucky draws, and win jewellery vouchers worth up to ?10 lakhs, along with 0% deduction on old gold exchange.With “Before The Vows,” Senco Gold & Diamonds strengthens its wedding-focused narrative, showcasing the Vivah collection while celebrating modern Indian love stories in a luxury setting.