P&G Hygiene and Health Care sees 25% increase in YoY ad spends for Q2

Consumer products giant P&G India has reported a 25% hike in its advertising and promotional expenses year-on-year for the quarter ended December 31. The spends rose from Rs 126.6 crore to Rs 158.3 crore.

However, there is an 8.5% decline in its QoQ ad spends from September 2024.

The company’s YoY net profit rose 18% to Rs 365 crore.

Procter & Gamble Hygiene and Health Care Ltd. announced its financial results for the quarter ended December 31, 2024. In a challenging operating environment, the company delivered a balanced growth in the quarter, with sales of Rs 1248 crore, up 10% versus year ago driven by a robust portfolio, consumer-delighting innovation and superior retail execution. Profit After Tax (PAT) for the quarter was Rs 269 crore, up 17% versus year ago led by strong topline growth.

Kumar Venkatasubramanian, Managing Director, Procter & Gamble Hygiene and Health Care Ltd. shared, “The Company has delivered a strong double-digit growth across both topline and bottom line in the quarter. This has been led by our continued focus on delighting all consumers with superior propositions and executing the integrated growth strategy– a focused product portfolio of daily use categories where performance drives brand choice, superiority (of product performance, packaging, brand communication, retail execution and consumer and customer value), productivity, constructive disruption, and an agile and accountable organization. Our strategy has enabled these solid results and is a foundation for balanced growth and value creation.” The Company has announced an interim dividend of Rs 110 per equity share for the financial year 2024-25