Neeraj Chopra launches a new athlete management firm, VEL Sports

Olympic gold medallist Neeraj Chopra has unveiled Vel Sports, a new athlete management firm designed to support emerging and established sportspersons in building their careers both on and off the field. The venture marks Chopra’s move into sports entrepreneurship, leveraging his experience and stature to help athletes navigate professional, commercial and personal growth.

Vel Sports aims to offer services that include career guidance, brand partnerships, financial planning and performance support — all under one roof. By providing holistic management, the firm intends to help athletes focus on peak performance while maximizing sponsorship opportunities and personal branding in a crowded marketplace.

The launch reflects a growing trend where elite athletes are creating platforms to mentor and manage the next generation of talent, blending sports expertise with business acumen. Chopra’s vision for Vel Sports emphasizes long-term career sustainability, ethical representation and strategic growth, areas that many athletes find challenging to navigate alone.

In addition to management services, Vel Sports plans to engage with corporate partners and sports brands to create sponsorship and visibility avenues for its talent roster. This approach is expected to attract attention from sponsors seeking authentic athlete associations and deeper audience engagement.

With a focus on professional development and commercial readiness, Vel Sports is positioned to become a key player in India’s evolving sports ecosystem, supporting athletes not just in competition but in building enduring careers with strong personal and commercial narratives.