Thyrocare onboards Madhuri Dixit as brand ambassador

Diagnostic and preventive care laboratory, Thyrocare Technologies Limited, on the occasion of the 77th Republic Day, announced the actor Madhuri Dixit as its brand ambassador.

The association reflects Thyrocare’s belief: preventive healthcare is not optional; it is essential.

As India shifts from reactive treatment to proactive health management, Thyrocare is doubling down on its mission to make regular health monitoring affordable, accessible, and habitual for every Indian household.

For years, Thyrocare Technologies Limited has challenged the status quo by delivering high-quality diagnostics at scale, at prices that expand access rather than restrict it. Partnering with Madhuri Dixit brings credibility, relatability, and cultural resonance to the conversation around early detection and routine testing.

Madhuri Dixit was chosen beyond celebrity value, for the trust she has earned over decades. Her discipline, consistency, and commitment to well-being mirror Thyrocare’s own philosophy: long-term health is built through small, regular actions, starting with knowing your numbers.

Commenting on the appointment, Rahul Guha, Managing Director & CEO, Thyrocare and API Holdings, said, “At Thyrocare, we exist to remove barriers such as price, access and inconvenience that keep people away from timely diagnostics. Preventive healthcare is the single biggest lever to improve health outcomes in India. Madhuri Dixit brings unmatched trust and credibility, and together, we want to make routine health check-ups a non-negotiable part of Indian life.”

Speaking on the association, Madhuri Dixit said, “I strongly believe that taking charge of one’s health early makes all the difference. Thyrocare has built its reputation on quality, affordability, and putting patients first. I’m proud to partner with a brand that is focused on empowering people to prioritise regular health check-ups.”

This appointment reinforces Thyrocare’s long-term commitment to building a prevention-first healthcare ecosystem, one where informed decisions, early detection, and accessible diagnostics drive better outcomes for millions of Indians.