PVR INOX sells 4700BC stake to Marico in Rs 226.8 crore deal
The company said the all-cash deal is likely to boost PVR INOX’s profitability, strengthen its free cash flow, and improve overall return ratios.
Pitch Feature
PVR INOX has fully divested its stake in subsidiary Zea Maize Private Limited (ZMPL) to Marico Limited through an all-cash deal valued at Rs 226.8 crore.
The move comes after a strategic assessment by PVR INOX focused on unlocking shareholder value, reinforcing its balance sheet, and redirecting capital toward its core cinema exhibition operations.
The deal is projected to positively impact PVR INOX’s profitability, free cash flow, and return metrics.
Speaking about the development, Ajay Bijli, Managing Director, PVR INOX Limited, said, "We identified the promise of 4700BC at a very early stage and backed the brand through its initial growth phase. What began as a niche gourmet popcorn label has evolved into a widely recognised premium snacking brand across the country. As it prepares for its next phase of expansion and larger ambitions, the brand is well suited to grow under the leadership of an established FMCG player like Marico. For PVR INOX, this deal marks a logical conclusion to our strategic involvement and allows us to realise value from a non-core investment."
Saugata Gupta, MD and CEO, Marico Limited, added, "Our investment in 4700BC fits perfectly with Marico’s strategy of entering high-growth food segments through differentiated, future-focused brands. We believe 4700BC holds significant promise as a premium snacking brand with strong consumer resonance and a solid execution track record. Going forward, we plan to leverage our scale in the foods portfolio to expand the brand’s footprint across channels, while preserving its consumer-first philosophy and strong innovation edge."
