Smriti Mishra STORY
Smriti Mishra

kbb@gmail.com

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COMPREHENDING THE CUSTOMER JOURNEY MAP

Customer Experience, Personalization, Artificial Intelligence and Real-Time Engagements are the premises which will lead marketers across sectors in....

By Smriti Mishra

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“Entertainment & Sports will be two major categories to drive...

“Indian smartphone users spend 1.1 hours on an average on content related to entertainment every day. According to the total....

By Smriti Mishra

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‘We might re-invent the Devil in a more contemporary manner,...

Onida recently launched a new ad campaign, “Maximum Impact – Maximum Sound” for their newly launched KY Super thunder smart....

By Smriti Mishra

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“Customer centricity is core to SBI Card’s operations”- Hardayal Prasad,...

The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by ....

By Smriti Mishra

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Building a Connect

Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home....

By Smriti Mishra

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MAKING 'INSURANCE BUYING' EASY

The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for....

By Smriti Mishra

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With BookMyShow brands see a huge value be it an...

In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and....

By Smriti Mishra

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In conversation with: Mr. Ali Harris Shere, VP-Marketing, Britannia Industries...

FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned....

By Smriti Mishra

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Missed Opportunity for Amazon?

The 9th of May 2018 was marked by the biggest ever acquisition deal when Walmart Inc announced its decision to....

By Smriti Mishra

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OF ACQUISITIONS AND MERGERS: THE CHANGING FACE OF ONLINE INDUSTRY

In times of digitalisation, when expediency has reached a stage where everything is accessible at fingertips, what does the future....

By Smriti Mishra