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Mother's Day is the perfect time for brands to move beyond the traditional bouquets and chocolates, weaving emotional connections with a touch of humor, warmth, and authenticity. In 2025, advertisers are pushing boundaries, delivering campaigns that not only tug at heartstrings but also challenge societal norms and expectations.
These ads mix wit and tenderness, exploring the many facets of motherhood—nurturing, sacrifice, humor, and even chaos. Whether it’s a relatable mom moment, a funny twist on the perfect gift, or a celebration of unconventional parenthood, brands are making sure their messages resonate deeply with audiences.
With fresh perspectives and clever storytelling, they’re redefining what it means to honour moms. Let’s take a look at some of the best campaigns this year, as creativity meets compassion in ads that are bound to leave a lasting impression.
AJIO’S TrauMAA of Gifting
AJIO's “trauMAA of Gifting” ad stars Sheeba Chaddha and features moms of controversial creators hilariously sharing their gifting woes. With tongue-in-cheek jabs and heartfelt moments, it captures the chaos of bad gifting. It’s brilliant for blending real-life tension with humour, making even drama-filled families feel seen, and stylish.
Myntra's ‘It's a Maa Thing’
Myntra’s “It’s a Maa Thing” ad features Neena and Masaba Gupta in a humorous take on Mother’s Day gifting. Masaba’s wild guesses, from a T-Rex skeleton to a K-pop singer, miss the mark until Neena reveals she simply wants a new outfit. They turn to Myntra’s collection, blending wit and warmth.
MamyPoko Pants Ad
MamyPoko Pants's #WeAreAllMamy ad celebrates all caregivers, moms, dads, grandparents, who nurture with love. Through touching vignettes, it shows that motherhood is a spirit, not just a title. The campaign honors every 'Mamy' who brings comfort, laughter, and care, reminding us that parenting is a shared, heartfelt journey.
Swiggy Mother's Day Ad
Swiggy’s 2025 Mother’s Day ad tells the poignant story of Shivani, who lost her son, and Ritesh, who lost his mother. United by grief, they bake a shared memory, a cake once made with their loved ones. Through quiet moments and gentle smiles, the film honors healing, connection, and love beyond loss
Ashok Leyland Ad
Ashok Leyland’s tribute honours the silent strength of mothers—their unwavering love, resilience, and guidance. The campaign portrays mothers as the unseen force steering every journey, embodying safety and purpose. It’s a heartfelt salute to the women who make every destination feel like home.
Simply Fresh's #MaaKiKamiPooriKi
Simply Fresh’s #MaaKiKamiPooriKi ad tells the poignant story of a young girl asked to bring her mother to school, or not come at all. She arrives with her father, explaining her mother is in heaven and he is her “complete mom.” The campaign honors unconventional caregivers and redefines motherhood.
Vinod Cookware Ad
Vinod Cookware’s Mother’s Day ad redefines maternal love beyond the kitchen. Through a heartfelt conversation between a daughter and her non-cooking mom, it celebrates emotional nourishment over culinary skills. Shot in a real home, it honors mothers who care in quiet, unconventional ways, challenging stereotypes with warmth and authenticity.
Titan Aage Badhegi
Titan’s “Aage Badhegi” Mother’s Day campaign stands out by portraying daughters teaching their mothers to read, reversing traditional roles. This heartfelt narrative celebrates rural women reclaiming education through Titan Kanya’s literacy initiative, impacting over 74,000 lives. Its authenticity, emotional depth, and empowerment message make it the most inspiring ad this year.
boAt × Blinkit Ad
boAt and Blinkit's 2025 Mother's Day ad uses a style inspired by the Akshay Kumar "pad" ad. It humorously exposes the gap between fake social media love and real, thoughtful gestures. Instead of flashy posts, the ad promotes meaningful gifts, delivered instantly, emphasizing authenticity over superficial online gestures.
Preggy (Prega News × Swiggy) Ad
Prega News and Swiggy have launched the "Preggy" campaign this Mother's Day, offering a curated "Prega News Cravings Menu" on the Swiggy app. This initiative caters to the unique food cravings of expecting mothers, providing a thoughtful and practical solution for partners and families to surprise moms-to-be with their desired foods. The campaign emphasizes the emotional journey of pregnancy cravings, aiming to make the experience more joyful and memorable.
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