Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India ‘Count Us In’, aimed at mobilizing citizens to act on climate change was launched by actors Priyanka Chopra and Chris Hemsworth at the TED Countdown. Lintas Live, the digital-first creative PR agency of MullenLowe Lintas Group, supported the launch of this global initiative in India and uniquely set in motion a digitally-driven and influencer-led outreach across the country. Amidst the COVID-19 pandemic, individuals globally continue to rate climate change as one of their chief concerns. The thought behind the movement is that individual action can make a significant impact. Seeding from this thought, fused with the agency’s belief that opinions on essential matters today are formed through influencers and experts, Lintas Live devised an impactful influencer-led strategy to generate widespread visibility for the Count Us In campaign in India. Lintas Live identified a diverse group of influential individuals, experts and organisations, who have been vocal about sustainability and have already taken steps in their individual capacity. This included actors, celebrity stylists, entrepreneurs, eco-conscious fashion designers, musicians, climate warriors, nutritionists and editors, all of who have supported the cause on their social and digital pages, increasing awareness about how each person has the power to protect what they love from the effects of climate change. Lintas Live also facilitated introductions with key celebrities, influencers and entrepreneurs with a sole focus to drive the conversation towards impactful long-term associations. Supporting the campaign’s efforts in creating awareness and fostering a sense of responsibility, the agency has been able to achieve a potential reach of 6.1 million across digital and social media channels.