Lotus Derma Botanics Launches First Campaign for Blemish Free Face Wash

Lotus Derma Botanics has launched its first product-led advertising campaign for its Blemish Free Face Wash, marking the skincare brand’s entry into large-scale consumer outreach across television, OTT, social media, and digital platforms.The campaign follows a consumer study conducted by the brand, which found that products relying solely on strong clinical ingredients often lead to skin discomfort, including redness, dryness, and irritation. In response, the company developed a dermatologist-formulated skincare range aimed at individuals with sensitive skin needs. The Blemish Free Face Wash stands at the centre of this range, combining clinical ingredient kojic acid used to target pigmentation and acne marks with antioxidant-rich multi-berry extract, introduced for its soothing properties.

According to the brand’s study findings, 90 percent of users reported visible improvements in acne marks and dark spots within four weeks of regular use. The face wash formulation also maintains a pH level of 5.5, intended to support the skin’s natural balance, particularly for sensitive skin types.The television commercial focuses on the everyday experience of a college student dealing with acne marks and navigating skincare choices. Set in an urban context, the film frames skincare as part of conscious daily routines, similar to food choices placing emphasis on the need for balanced formulations rather than products driven solely by high-strength chemical actives. The film ends by featuring the broader Lotus Derma Botanics product range.

Nitin Passi, Chairman and Managing Director of Lotus Herbals, said the campaign is aimed at bringing attention to the Derma Botanics range developed with dermatological input. He noted that the company’s long-standing research and manufacturing infrastructure contributed to the development of the formulations, which combine clinical ingredients and botanical extracts. The campaign, he said, is focused on reaching consumers looking for solutions to pigmentation, acne marks, and uneven skin tone through products positioned as safe and effective.

The integrated campaign will run across national and regional television channels, including a co-powered sponsorship on Zee Bangla’s Sa Re Ga Ma Pa. It also includes placements on connected TV platforms via JioStar, as well as Amazon MX Player’s mobile app to widen digital reach. On the social media front, the brand is promoting the campaign on Facebook, Instagram, YouTube, and through the Lotus Herbals website.To complement online visibility, the rollout extends to retail spaces with in-store branding and point-of-purchase activations across multiple retail formats, designed to strengthen on-ground product awareness and engagement.