Fixderma’s New Brand Film Looks Behind the ‘Pretty Packaging’ of Skincare

In an industry driven by bold promises and glossy launches, Fixderma’s latest brand film takes an unusual turn; it looks away from products and towards process. The founder-led film doesn’t spotlight miracle claims or quick fixes. Instead, it pulls audiences into the quieter, deeper work behind skincare: ingredient sourcing, formulation research, safety testing, and technology-driven precision. Midway through the narrative, Founder and CEO Shaily Mehrotra says, “Everyone talks about skincare, but we talk about what goes into it, the ingredients we source, the formulations we build, and the technology that makes them work.”

The film positions Fixderma as a brand focused less on shelf appeal and more on behind-the-scenes credibility. Viewers are shown the stages of formulation development and quality testing that begin long before a bottle reaches any store. The central idea is simple: skincare doesn’t start at the point of sale, it starts at the laboratory table and supplier audits. Supporting this thought, Chairman Anurag Mehrotra notes within the film, “What you see on the shelf is only the final step; the real work begins much earlier.” His commentary highlights the multiple unseen stages that define the brand’s approach  researching dermatologically safe ingredients, building barrier-supportive formulas, and validating results through technology and testing.

Rather than using emotional storytelling alone, the film leans heavily on professional process narratives  showing ingredient sourcing from global partners, formulation collaboration with dermatology experts, and technology that ensures safety, consistency, and performance. “This isn’t about a marketing story, it's about showing the depth behind every formulation,” Anurag adds, underscoring the brand’s attempt to stand apart from surface-level communication.

As Fixderma completes 15 years in business, the film functions almost like a milestone reflection  not in celebration of scale or sales, but of philosophy. The messaging circles back repeatedly to express  the belief that every person’s skin condition is unique and deserves thoughtful, evidence-backed solutions rather than trendy remedies. “When someone chooses Fixderma, they’re not just buying a product. They’re choosing comfort, science, and a brand that sees their skin with empathy,” Shaily states toward the film’s conclusion, summing up the emotional core behind the otherwise technical narrative.

By spotlighting sourcing decisions, formulation insights, and testing protocols, the film places credibility at the centre of Fixderma’s brand identity, a reminder that the difference between a product and a solution often lies in the invisible work behind it.