UP Warriorz Partner With Joy Personal Care

The UP Warriorz have locked in a new multi-year partnership with Joy Personal Care, bringing together two brands that speak the same language of confidence, comfort, and everyday care. Joy, known for its accessible skincare range, will now be part of the team’s journey on and off the field not just as a sponsor, but as a brand that wants its presence to be felt in the routines, lives and communities around the Warriorz.

The collaboration goes beyond product placements or branding. It is built around the idea that wellbeing fuels performance  whether you’re playing in front of a packed stadium or balancing the pressures of everyday life. As part of the partnership, the players will receive Joy’s personal-care products and wellness support designed to make the daily grind a little smoother.UP Warriorz COO Kshemal Waingankar summed up the spirit of the collaboration, saying the brand aligns with the team’s values of inclusivity and performance. “We believe the strengths on both sides will reflect powerfully as we move forward,” he said, hinting at a future where sport and self-care move hand in hand.

For Joy Personal Care, the association speaks directly to its long-standing commitment to women who push boundaries. Co-founder & Chairman Sunil Agarwal shared, “At Joy Personal Care, we are committed to supporting women who continue to break boundaries… this association allows us to champion that commitment on a larger platform.” The northern market, he added, remains one of Joy’s strongest regions, and this partnership helps deepen its connect with a growing, diverse consumer base.

CMO Poulomi Roy highlighted the cultural shift driven by women’s cricket, noting how the sport is reshaping long-held narratives. “Sporting excellence has no gender,” she said, adding that the WPL represents a moment where individuality and talent overshadow stereotypes. For Joy, which positions itself around confidence and inclusivity, it’s a natural fit.

As Associate Sponsor, Joy will have a strong presence through the season  from jerseys to merchandise and will work closely with players and fans through campaigns, experiences and awareness programmes tied to accessible skincare and positive routines.The partnership places self-care squarely within the vocabulary of women’s cricket, signalling that wellbeing isn’t a luxury it’s part of the game.