Gaurav Tayal, Divisional CEO - Matches & Agarbatti Division, ITC shares how the brand is betting big on premiumization and innovations to drive growth
Venkata Swamy, Chief Digital & Marketing Officer at HDB Financial Services, highlights how the company is building products around real cash flows, driving hyper-local engagement,...
.jpg)
Rain surcharges, late-night delivery fees, packaging costs, platform charges, GST, and even “small cart” penalties are quietly inflating bills
India’s public broadcaster has floated an RFP to onboard a Project Management Unit to enable stronger ad revenues, global partnerships and multi-language content expansion
.jpg)
The iPhone 17 series lineup, launched at the ‘Awe Dropping’ event, includes the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro...
Sarah Thompson was earlier the Global CEO of Droga5
Co-Founder Ashutosh Valani on building a modern Indian beauty brand with data-driven insights, MarTech adoption, and a mix of celebrity power and digital-first strategy
Floriane Tripolino is being named CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company
Navneet Munot, MD & CEO, HDFC AMC shares how the “Mutual Funds Sahi Hai” campaign was a gamechanger for the industry, why HDFC AMC designs...
.jpg)
Digital ad fatigue and rising CAC are pushing platforms like Flipkart, Amazon and Myntra to pivot from ads to content, building trust, communities, and new...
.jpg)
In his first interview as the Chairman of the ABC, Karunesh Bajaj, EVP – Marketing & Exports at ITC, outlines his vision, priorities, and plans...
.jpg)
The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
Charlton D’Silva, Global CEO of Publishers Internationale, spoke to e4m about partnership with The New York Times, the opportunities it offers Indian advertisers, and more
Nike flips its iconic “Just Do It”. The swoosh has shifted from a command to a question, and in that lies its boldest play yet....
Rahul Talwar, CMO, Axis Max Life Insurance, talks about building trust through emotionally intelligent storytelling, balancing traditional and digital media, localizing for cultural contexts &...
His family and employees will carry the Group forward in respect and continuity of these values, the company said
.jpg)
Nutritionists like Rujuta Diwekar and Pooja Makhija are widely followed for their practical, locally rooted diet advice
The e-commerce giant channels multi-celebrity advertising magic to transform shopping sprees into surreal celebrity wonderlands for its Big Billion Days campaign, developed by Leo Burnett
.jpg)
She will spearhead the company’s digital strategy, brand growth and partnerships
.jpg)
IPO fund raise to pay Rs 34 crore towards the acquisition
The company has also allocated Rs 4 crore to establish a short-form content production hub powered by AI
Puneeth Bekal, EVP and CMO of HDFC Securities, speaks to e4m on how the brand integrates performance marketing with brand building, and focuses on targeted...
Chloe Malle will succeed Anna Wintour, who has held the position since 1988
.jpg)
The consultancy expects AI-driven models to become a core part of its differentiation in the coming years
Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand talks about how celebrity endorsements have helped the brand and why television is an important part of its media...
NBDA has written a letter to Finance Minister & Chairperson, GST Council, Nirmala Sitharaman highlighting critical concerns emerging from the current GST regime
.jpg)
In a full-page ad in TOI, without naming competitors, the creative asks consumers to choose between local and foreign origins, tapping into the ongoing “vocal...
Most recently, Athul Prabhu was with Glance
Panda has been appointed independent director and Dinesh Kumar Garg has been appointed as the full-time director of the company
Bhavesh Panchal has held leadership roles at global firms such as VFS Global, Hitachi Consulting, Deloitte, and Mahindra & Mahindra
With attention spans shrinking and audiences craving authentic, shareable formats, short videos have emerged as a powerful medium of cultural expression
In her new role, Sanon will advocate for the rights and well-being of women and girls
Kokoro Bharat also unveiled its first AI-made audio-visual to celebrate the milestone, with lyrics penned by co-founder Nupur Sharma
Vivek Das was recently part of the India leadership team at EssenceMediacom, where he led the Google India and Southeast Asia business
Cross-functional expertise to help GCCs attract top talent and strengthen reputation
Karunesh Bajaj will take over from current chairman Riyad Mathew, and Jain will take over from Bajaj, highly placed sources told e4m
Shantanu Sapre returns to Lowe Lintas, having spent over 15 years in the earlier stint with the agency
Manoj Sahay brings over two decades of experience with FMCG companies, including Britannia, Reckitt Benckiser and Castrol
In this edition of Pitch BrandTalk, Prasun Kumar, CMO of Magicbricks, explains how the brand blends technology, hyperlocal strategy, & emotional storytelling to build trust...
.jpg)
Sajith Sivanandan named CEO of Tata Digital
.jpg)
Aanandita Dutta joined Pizza Hut in 2023 after her stint with Unilever
Organic Tattva has released a video that embodies the joy and purity of celebrating Ganesh Chaturthi
Myntra will operate through a dark-store-led fulfillment model in the city
DCODE is a digital marketing playbook designed to serve as a compass for professionals navigating India’s ever-changing digital landscape
Ravindran was earlier with The Times of India as Associate Vice President and Response Head
The film promotes the brand’s vacuum cleaner range
The campaign showcases the brand’s advanced value-added MDF range — 710 HDMR HDF, and pre-laminated MDF
The campaign has been conceptualised and crafted by Thought Blurb Communications
Company aims to achieve double-digit growth every year until 2030
Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...
The study highlights how some trophies transcend their physical form to become cultural markers of excellence, national pride, and collective memory
Alongside this product launch, Asian Footwears also announced an ambitious Rs 100 crore investment to expand its operations across India
.jpg)
Saikot Das was most recently Senior Director – Marketing & Brand Experience at Levi Strauss & Co
.jpg)
The theme of the third edition of the conference is ‘Beyond the Transaction: Building a Legacy of Values’
.jpg)
Prior to this, Shridhar Venkataramana worked in the sports broadcasting & streaming space across Star Sports, Viacom18 Sports, and JioStar
.jpg)
Prior to this, Megha Manchanda was with DBS Bank as Senior VP, Head of Marketing (Consumer Banking)
.jpg)
Prior to this, Nipun Mahajan was with Stellantis as Sales And Marketing Director - ASEAN region
The campaign highlights all-new Super Term Plan by Aditya Birla Sun Life Insurance Company Limited
The company’s market capitalisation has also dropped to ?10,436.46 crore, sharpest single-day drop since May 9
The Dentsu India-IWMBuzz partnership builds on the success of last year’s inaugural India Gaming Report
This Bill encourages e-sports and online social games while prohibiting harmful online money gaming services, advertisements, and financial transactions related to them
Prior to this, Adamya Dua was with Sukoon Health as Marketing Head
In response to user annoyance and subscription threats, OpenAI has restored GPT-4o
Jasdeep Singh joins Sparsh from Care Hospitals, where he served as the Group CEO of Quality CARE India Limited
Ex-CTO of Udaan, Gaurav will help accelerate development and implementation of EY’s technology-led business solutions with a strong focus on AI
The investment will enable Goldi Solar to expand its production
In the film, Aishwarya addresses the growing influence of social media on personal worth, cautioning against allowing likes, comments, and online validation to define self-worth
Shell India has played a pivotal role in supporting the nation’s energy needs, and the video captures this legacy
.jpg)
Jaideep Gandhi elected Vice-President of the association
.jpg)
This is the duo’s second stint at the agency
.jpg)
The agency has been co-founded by Ishita Misra and Pradyot Mokashi
.jpg)
Sunish Jose held the CEO role for over 3 years
.jpg)
Connect Digital offers to fuse audience intelligence, AdTech and creative innovation on a single platform
Binay Mehra will be based out of the agency’s Delhi office
.jpg)
Sources say Council members are skeptical of the traditional door-to-door model. Some argue that housing societies have become far more restrictive post-Covid, making surveyor access...
.jpg)
Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix
.jpg)
As AI reshapes the advertising landscape, global players see heavy losses on Wall Street, but will India’s fast-growing digital ad market continue to offer crucial...
.jpg)
Industry insiders say scarcity isn’t the only reason. Many creators are intentionally keeping their feeds organic to build trust
Zepto’s tie-up with HoABL to market Vrindavan plots signals a bold new chapter for India’s q-commerce industry, now targeting aspirational purchases
Lyndon Louis joins Exicon from McCann Health India, where he was Executive Creative Director
From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...
Urban cafes like Delhi, Mumbai and Bengaluru are evolving into vibrant, alcohol-free party venues, indicating a new breed of nightlife that is wellness-driven
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
.jpg)
Samir Sethi, Head of Brand Marketing at PolicyBazaar, shares how the insurance aggregator leverages Google searches to Instagram swipe
.jpg)
Shah has been at the forefront of driving government sales, playing a pivotal role in expanding the channel’s reach and significantly boosting revenue in this...
.jpg)
In his most recent role, Subodh Singh was the Output Head at Zee News
.jpg)
Amit Shukla was associated with HT Media after 11 years
.jpg)
Bajaj Consumer Care has posted 8% year-on-year increase in consolidated revenue from operations to Rs 267 crore
.jpg)
The brand has launched the “Bring Home the Smart” campaign
Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more
.jpg)
Brands reinventing marketing strategies to cater to thoughtful gifting, to create participatory experiences and build cultural connections
.jpg)
Hemant Shringy to start his journey with Wondrlab next week
.jpg)
Gupta was speaking at ‘50 Days to Go’ event for the ICC Women’s Cricket World Cup 2025 in Mumbai
From last-minute briefs to payment delays, creators share what’s going wrong — and how both sides can make it work
Mohan brings a rich blend of editorial expertise and business acumen to the role
Sujala Martis, Consumer Marketing Director – India, Platinum Guild International, shares how differentiation, meaning and aspiration for platinum has helped get consumer traction, and more
As part of our new series e4m Do Good, we speak to Shaji Varghese, CEO, Muthoot FinCorp, about the company’s new initiative Spark Awards, and...
Media Leader and Dadasaheb Phalke Film Foundation Awardee returns to lead the next growth chapter at PTC Network
Before joining Jubilant FoodWorks, Kritika was with OLX for four years
The programme is part of the Google News Initiative and aims to equip editorial teams with tools and workflows that use AI
Parle-G's Friendship Day campaign celebrates mothers as our first and forever friends
The campaign is titled Kaam Sahi. Daam Sahi
The National Green Tribunal has sought answers from the Central Pollution Control Board and Delhi Pollution Control Committee on a petition by the Citizens Foundation
At the e4m Health and Wellness Marketing Conference 2025, Manish Anandani, in a keynote session, emphasised that meaningful brand impact goes beyond product features
Rasika Prashant, Co-founder & CMO of Tata Soulfull, took the stage at e4m Health and Wellness Marketing Awards to share her insights on “building a...
.jpg)
A panel discussion at the e4m Health & Wellness Marketing Conference explored how pharma storytelling is shifting from efficacy driven messaging to emotionally resonant, trust-based...
.jpg)
Speaking at e4m Health and Wellness Marketing Awards, Anupam Katheriya, CEO of Cholayil and Director of Medimix, said trust, not just ads, drives consumer choices...
.jpg)
Our weekly take on ads that caught our eye or failed to make an impression
Welcome to a new kind of recruitment strategy, where virality trumps viability, and every product wants a LinkedIn prole
.jpg)
As of July 2025, 1500-1700 GCCs are active across India, according to industry estimates
.jpg)
Google’s shoppable ad tiles marry product discovery with performance marketing
.jpg)
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints...
.jpg)
The matter originated from an inquiry initiated by the CCI in November 2020, focusing on Google’s billing methods within the Play Store
Dating apps are now marketing heartbreak, using breakup-themed campaigns to tap into Gen Z’s focus on self-care and emotional growth
Before joining Pepe Jeans, Rakesh held the position of Vice President at Flipkart
The government will select winners based on originality, creativity, and relevance to the theme
Investor representatives Sumer Juneja (Softbank) and Anand Daniel (Accel) to step down
Campaign uses real-time emotion detection and food-order mapping to deliver hyper-contextual content recommendations
The #SabkaJawaabTedheMedhe campaign shows how modern brands can thrive by staying culturally in tune and creatively fearless
As part of the campaign, the organization will be conducting an awareness drive through all its 22 centers across India
.jpg)
Platforms blocked for streaming sexually explicit content without compliance; emergency powers invoked under IT Act
.jpg)
At e4m Health & Wellness Marketing Conference 2025, Cipla Health MD urges marketers to rethink strategies, puts spotlight on middle-class boom and missed opportunities
.jpg)
Niyati Bohra has earlier been part of the launch of NDTV Marathi
.jpg)
Nachiket Deole recently stepped down as Head of Sales, India, at DoubleVerify
The ASA banned a Marks & Spencer ad for breaching social responsibility codes amid growing scrutiny of harmful beauty standards
Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories
The TVC has been conceptualized by Scarecrow M&C Saatchi
Mike Jatania has served as Executive Chairman of the company since late 2024
The company has reported a total income of Rs 41,967.5 crore for FY25, marking a nearly 9% increase over FY24
Prior to this, Animesh Kumar was Chief Growth Officer at Digital Castle
In his new role, Rituraj Dasgupta will lead efforts to deliver impactful marketing strategies and partnerships that drive audience engagement and client success
The company reported a modest 3% growth in consolidated revenue from operations
Prior to his elevation, Rak El Noumeir held the role of Vice President Insights & Analytics, Africa, Middle East and South Asia Sector at the...
Prior to his elevation, Vivek Nair held the role of Associate Director - Media Strategy and Planning at the company
The 1,505-piece LEGO model set introduces the talking feature in collaboration with Hasbro
The cinema innovation, for Aasmaniyat collection, is being carried out during high-footfall screenings of Sitare Zameen Pe in Mumbai, Delhi, and Hyderabad
For three years, Prasar Bharati will produce and broadcast all international and national handball events on DD Sports, Waves OTT and other PB platforms
.jpg)
Before this role, Manish Chopra held a senior position at Shein India, a company backed by Reliance Retail
.jpg)
Prior to his elevation, Tanuj Luthra held the role of VP - New Auto at the company
.jpg)
Launched in 2022, Branquila drives end-to-end marketing and brand mandates across India’s lifestyle, fashion, media, entertainment, sports, and D2C ecosystem
.jpg)
After the deal, control of the company will shift to Multiples Private Equity
Apart from Varun Dubey, the founding team includes Manoj Kumar (COO) and Dr. Alexander Kuruvilla (Chief Medical Officer)
Prior to this, Shradha Shahani was Associate Digital Editor at Condé Nast Traveller India
Prada’s collaboration puts centuries-old Kolhapuri craftsmanship on the global map, with Indian artisans stepping into the luxury spotlight
According to the brand, ‘Lord Bobby’ embodies its values of timeless elegance
Prior to this, Gaurav Jain was Chief Business Officer for ShareChat and Moj
Every day has been a new experience, shared Rohit Jawa, the outgoing CEO & MD of HUL, in an emotional note on LinkedIn
Aditya Babbar, VP and Head of Product Marketing & E-commerce Business at Samsung Mobile India, told e4m that the company is doubling down on experience-led...
Marketers across India are tapping nostalgia, regional trends, and rainy-day cravings to turn showers into sales
The high-energy TVC celebrates the spirit & energy of Ranveer Singh
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
.jpg)
With upwards of 600 million online shoppers and doorstep deliveries now a daily ritual, packaging has transformed from passive wrapper to active media real estate
.jpg)
Experts suggest that introducing multiple players in a market already under financial strain could stretch resources thin, compromise data integrity, and ultimately prove commercially unviable
.jpg)
Mukesh Sharma was previously Business Head at Mid-Day Infomedia
Skitvertising is the internet’s smoothest soft-sell. It feels authentic, especially when it’s delivered through the voice of a creator that audiences already trust
Raunaq Sahni, aka Monkey Magic, gained 2.5 lakh followers in 30 days by travelling from Kashmir to Kanyakumari—proving hustle and heart can beat paid promotions
Atul Sood will report to Joonsu Cho, Chief Sales Officer, Kia India
Khatija Lokhandwala had joined Zivame in August 2019
The logo change comes ahead of the brand’s first fully electric model, expected to debut later this year
Netizens say the bag reflects an intersection of street culture and designer obsession
Mrinall Dey has worked with iconic brands such as airtel, PepsiCo, American Express, BYJU’S, and MobiKwik
Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement
The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household
.jpg)
Arun Narayan will step into the role of CEO – Jewellery Division starting January 1, 2026 while Kuruvilla Markose will take charge from August 13,...
.jpg)
At Bharat Express he played a key role in building the channel’s monetization framework and advertiser network
.jpg)
Prior to this, Aman Singh served as the Senior Business Director at Carat
.jpg)
Salil Dalal's last working day will be on August 22, 2025
Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles
Ajay Arora has previously held leadership roles at Busy Infotech Pvt. Ltd., Bennett Coleman and Co. Ltd. and HT Media Lab.
According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term sales likelihood
.jpg)
According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys directly in AI tools like Open...
.jpg)
Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across categories - detergents, deodorants, oral care, and...
.jpg)
Ida Rezvani comes with 20+ years of client leadership experience working at Publicis and Dentsu
At Emami, Kaushik V has been handling brands like Navratna, Navratna Talc, DermiCool and Creme-21
Vikram Bahl, Chief Marketing Officer, United Breweries, tells us about the all-new avatar of Kingfisher's iconic jingle, Oo La La La Le O!, the premiumization...
Rohit Jawa will be stepping down as the MD & CEO of the company, effective July 31, 2025
According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and trust
Hardeep Singh Brar succeeds Vikram Pawah who is assuming the role of CEO at BMW Group Australia and New Zealand
Abhishek has held leadership roles at Digitas India, McCann and Ogilvy
Rohit Tiwari, Executive Chairman of Morris Street Advisors USA, will steer the group through its next phase of growth and international expansion
Conceptualised by Ogilvy India, the film captures the human dimension of Adani’s clean energy mission
Arunabh Madhur has led growth and monetisation across global and Indian markets, with key roles at SHAREit Group and Meta
Mohanty previously served as the National Head of Sales and President at UTI AMC
Prior to his elevation, Reuben held the role of Senior Customer Success Manager.
The network has named Rasheed Sait as Chief Growth Officer for India/South Asia, and Neha Lobo as the new Managing Director for GPJ India
Alongside Sachin, the film has a new character — Ajay Bhaiya, playing the role of a trusted member of his home staff
.jpg)
Abhineet Kothari has stepped into a larger marketing mandate at Apollo Tyres, just a year after joining the company
.jpg)
In its unusual trading update, the agency cites macro pressures and decline in new business
.jpg)
Prior to his promotion, Akshay Dhody served as Associate Business Director at the company
Prior to her elevation, Ella Solomon was the Global Business Development Director, Publicis Groupe
.jpg)
Prior to this, Aditya Nagavekar was with Ogilvy as VP - Strategic Planning
.jpg)
Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift
.jpg)
Madison Media Sigma will be responsible for The Sleep Company’s traditional media mandate, including TV and Print
Under the new rules, channels that rely heavily on AI-generated voices without substantial human commentary will risk losing their monetization privileges under the YouTube Partner...
Shubman Gill, whose popularity skyrocketed after the double century in England, has already struck a deal with Oakley and experts say many more brands will...
Khan is currently Apple’s senior vice president of Operations and has been with the company for 30 years
With AR filters, QR codes, and user-generated content, snack brands are engaging Gen Z and millennials in new, fun ways
This will be in addition to Chatterjee’s role as Head of Business, Sports Revenue, SMB, and Creator
Sanjog Gupta joins ICC after his stint as CEO – Sports & Live Experiences at JioStar; will be the seventh CEO of ICC
.jpg)
Sanjog Gupta joins ICC as CEO from JioStar with over two decades of diverse experience and a reputation for transforming how sports are viewed and...
.jpg)
Ishan Chatterjee joined JioCinema in 2024 after an illustrious career that includes tenures at Google, where he served as MD for YouTube India, McKinsey and...
Vinay Sarawagi previously held senior roles at the Times Group, at Network18, Business Standard and Reuters
.jpg)
Snigdha Anand was most recently Vice President - Marketing and was instrumental in driving the growth of The Derma Co. and BBlunt
Atish Negi, Category Lead – Vitamin & Mineral Supplements, Haleon ISC shares the brand’s journey in India, driving education, reinforcing its science-first positioning and more
Papri Dev was with the company for over 5 years
Brian Vella was with the organisation for 24 years
In the campaign named 'Dubai, Ready For A Surprise', the couple is seen exploring the city in refreshingly new ways
Ranbir Kapoor dodges chaos in Gabit’s new ad, as a buzzing smart ring steals the spotlight and gives health tech a cool makeover
.jpg)
Glamstream is housed on the Myntra app and accessible via a prominent floating action button on the homepage
.jpg)
The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts
.jpg)
Marketers, industry watchers see AI overviews as an opportunity to insert machine-readable, structured content in Search results
.jpg)
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results...
Mangla will take the charge from Rakesh Ranjan, who has been handling the role for two years
For decades, cricket monopolised ad budgets and brand love in India. But that monopoly is fading fast. From javelin, fencing to chess, a new branding...
Varun Kandhari previously held the position of Director – Marketing and Strategic Demand at Mars Wrigley
Shubhankar Mishra has worked with leading news channels like Aaj Tak, TV9, Zee News, and India News, and gained wide popularity through his YouTube channel...
This campaign was conceptualised and developed by Creativeland Asia Advertising
In an internal mail, Prasanth Kumar, CEO - GroupM South Asia, shared insights into the transformation of GroupM’s brand identity to WPP Media
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
According to media reports, ‘Habubu’ may be part of the ‘Rewind’ theme being planned for Bigg Boss 19, hosted by Salman Khan
The campaign is a reflection of how global pop culture currents like the Hallyu wave are merging with Indian mainstream narratives
As per Noida officials, several advertisers have shown early interest and campaign rollouts are expected to begin by mid-July
In his new role, Aniruddha Basu will lead revenue for integrated brand solutions at ABP Pvt. Ltd.
Dhaval Doshi will lead delivery and business strategy across six key departments
The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features
Prior to this, Mel Arrow was the Chief Strategy Officer at the agency
The Bengaluru-based startup is targeting a listing in the September-October 2025 window
The association kicks off with a content series ‘Slurp n Spill’ hosted by the actress
The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal
.jpg)
They will provide ongoing guidance and support to the Mythik management team
.jpg)
Sujeet Behra will report to Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia; Sanchayeeta Verma has moved on from her role as CEO...
.jpg)
Prior to this, Ghosh was with GroupM’s Motivator as Managing Partner and Office Head
.jpg)
Sanchayeeta Verma was appointed the CEO of the agency in July 2023
.jpg)
Fabian Cowan has been at the forefront of shaping OOH and DOOH narratives in India
.jpg)
Prior to this, Vipul Rawal was with Tata CLiQ Fashion as Head of Operations Excellence for over 2 years
.jpg)
According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other Chyawanprash products in the market
.jpg)
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
.jpg)
Brands are increasingly looking to build relevance and trust in tier markets with the help of regional storytelling and sub-campaigns
.jpg)
Despite a decline in topline revenue, BBDO India saw a 61% increase in other income
.jpg)
The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor
The ‘Sabse Pehle Life Insurance’ campaign has been mentored by ad veteran Piyush Pandey
Lifebuoy teams up with Shah Rukh Khan for a fresh yet familiar update, shifting from germ protection to skincare
.jpg)
Amit Syngle, MD & CEO of Asian Paints, speaks about the recently launched consumer-first initiative, Tractor Emulsion Varnamaalai in Tamil Nadu and why they chose...
.jpg)
With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
.jpg)
Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call for collabs that that fit naturally
.jpg)
Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
This beats ‘Squid Game Season 2’s’ 68 million views in four days and marks the biggest series launch for a non-English title on Netflix
In conversation with e4M, Sanya Malhotra shared the philosophy, purpose and plan behind BREE Matcha, and how it aims to be more than just a...
ZEEL’s July 10 shareholder vote on promoter fund infusion is crucial. Experts say backing it is key, as fresh capital will help Zee compete with...
Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance highlights the role of brand trust in insurance, leveraging SBI's credibility and more
MV Shreyams Kumar, President of INS and Managing Director of Mathrubhumi, speaks to e4m on charting the road ahead for India’s print industry
A new wave of style-conscious youth in tier cities is driving demand for trendy menswear, pushing brands to expand, go omnichannel and create culturally relevant...
As more Indian brands pour resources into digital-first strategies, organic visibility on Google has become the equivalent of high street real estate
.jpg)
Here’s your weekly forecast of what rained gold and what just got washed away
.jpg)
Prada’s version of the footwear is priced at over Rs 1 Lakh, while Kolhapuris are widely available in Indian markets such as Delhi’s Lajpat Nagar...
.jpg)
Lorraine’s career spans 27 years of exemplary service in public relations and corporate communications
Kapoor was earlier Practice Director-FSI Asia Pacific
The film stars Ishaan Khatter, Siddhant Chaturvedi and Pooja Hegde
.jpg)
Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film
.jpg)
Boria Majumdar will build NDTV’s sports coverage as India gears up for a packed global calendar - from 2026 T20 World Cup and FIFA World...
.jpg)
The company has reported a net profit of Rs 1,436.81 crore, growing 8.5% from Rs 1,323.66 crore in the previous year
.jpg)
Amit Singh joins after a stint at NDTV as HR Business Partner
Prabhvir Sahmey is taking a sabbatical, marking a pause after over 15 years in senior digital media roles at Google, GroupM, Tata Interactive and Samsung...
.jpg)
From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & walking the path...
.jpg)
Gen Z is digitally native, mobile-first, and attention-fragmented, and gaming is one of the few mediums where they are fully present, engaged, and expressive, say...
.jpg)
As per industry estimates, India now has over 1,000 digital-focused agencies, up from just about 50 in 2011
.jpg)
Anna Wintour will continue in her broader capacity as Condé Nast’s Chief Content Officer and Vogue’s Global Editorial Director
Once weighed down by the collapse of its merger with Sony and growing scrutiny over leadership, ZEEL is now attempting a strategic reset: a sharper...
Anil Uniyal is amongst the most seasoned and respected leaders and intrapreneurs in the Indian media industry
At Times Talent, Rishu Bartaria manages a robust and diverse portfolio of 92 artists
Jeff most recently served as dentsu’s Chief Global Client Officer and Chief Business Officer for the Americas
Anupam Srivastava has also held key positions at Valvoline Cummins Ltd., Castrol, Reckitt Benckiser and Dabur
Sleepfresh has announced its entry into the seating solutions category under its newly formed home label — Raunak Homes
The campaign takes a humorous yet strategic turn on the traditional wedding cash, replacing it with something far more valuable in today’s digital-first world: old...
The campaign is developed in collaboration with creative agency TIDAL 7 and produced by Gulliver Films
McDonald’s USA and Krispy Kreme have announced they will wind down their partnership in July 2025
A nationwide poll conducted by Quizzly.ai post the AI plane crash nds that only 1 in 5 respondents still feel completely safe flying
Over the years, Ankit Singh has spearheaded brand strategy for PepsiCo, Unilever, Apple, Uber, among others
.jpg)
In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for...
.jpg)
The latest Instagram update will allow public content from accounts to appear in search engine results, giving influencers greater visibility beyond the platform
.jpg)
The company said it will also remove livestreams that feature children without adult supervision, as part of a move to minimise risks to minors online
.jpg)
Prior to this, Pankhuri Sharma was with Titan Company as Brand Manager - Titan Ladies' portfolio & Titan Raga
.jpg)
According to the company, neither Meta nor WhatsApp can access the content of the messages or the summaries
.jpg)
FAST is also becoming a magnet for advertisers in categories hungry for regional penetration; think FMCG, auto, and regional ecommerce, say experts
.jpg)
Print helps brands showcase line-ups and collections in an effective, immersive way; migration of readers from rural to urban areas adds to print’s value, say...
.jpg)
Despite the widening losses, Tata Play managed to cut its net debt to ?3,445.60 crore in FY25 from ?4,010.21 crore the year before
Panchali Upadhaya, Vice President - Sales, Marketing & Associate Communications, Herbalife India, on driving personalised, science backed wellness through innovation and partnerships
Ambalika Banerjjee previously served as Global Lead Counsel – Trademarks & Copyrights at UPL and held key roles at prominent law firms
Brendon Sissing will take over from Lance Bennett, who has been named as the Chief Financial Officer at Mercedes-Benz Middle East
The new role is in addition to her current role as the New York CEO
The campaign, featuring comedian Krushna Abhishek, focuses on skill-based real-money gaming
OPPO India launched its new campaign, ‘Live the Aawara Life’, for its OPPO Reno14 Series
'With this positioning, we aim to inspire both seasoned and aspiring poker players', says Joydeep Mukherjee, CMO at Deltatech Gaming
.jpg)
As of March 2025, the number stood at 56.92 million, marking a drop from 58.22 million in December 2024
.jpg)
This newly created position will enhance the company’s advertising initiatives across InMobi’s diverse portfolio, including Glance AI, InMobi Global Exchange and InMobi DSP
.jpg)
With Vercel's AI tools, creatives at WPP can now design, prototype, test and deploy digital experiences at speed
.jpg)
Prior to this, Kapoor was with LS Digital Group as Programmatic Lead – North
The India campaign focuses on localized experiences and culture-first storytelling
The association is for Grundfos’s SCALA2
The campaign is conceptualised and produced by Kulfi Collective
.jpg)
Rahul Shaw has over 30 years of leadership experience across print, television, GECs, sports, radio, and brand activations
.jpg)
The merged entity cannot engage in collusion or coordination to divert advertisers from media publishers based on political ideology, the FTC order states
Prior to this, Lavani Agarwal was with Google as Head of Brand & Reputation Marketing - Google & YouTube
TLN marks its 20th anniversary with a series of strategic announcements
The microsite allows business owners to create personalised business posters and their own tagline
Shaifali Gautam, CMO of CaratLane, tells us why the jewellery brand returned to TV after 7 years, on GECs and even IPL, how it plans...
.jpg)
BARC’s shift to weekly ratings from June 2025 is being welcomed by advertisers and planners, who say it allows faster campaign decisions, sharper targeting, and...
.jpg)
The reactions from India’s marketing leaders range from intrigued to wary, with a healthy mix of “this could be magic” and “this better not kill...
Ramakrishnan Gopalan, CPO – India and South Asia, Visa, explains how the brand is expanding its reach among digitally savvy, upwardly mobile Indians beyond the...
Jaideep Nandi’s tenure as Managing Director will conclude on June 30, 2025; Aakash Gupta appointed Head-Finance
.jpg)
The move has been met with widespread approval from the industry that has long criticised the rolling average method for its inability to react the...
.jpg)
As global players exercise caution, India's advertising industry is likely to feel a domino effect, say some industry watchers; others are hopeful of recovery from...
.jpg)
Marketers apprehensive of the prepaid model say the approach doesn’t improve marketing outcomes and comes with payment recovery risks; others opine the idea ts well...
.jpg)
Gunjit Jain, Executive Vice President of Marketing at Colgate-Palmolive India, talks about their Oral Health Movement, & more
Ad land experts say while purpose-driven campaigns are being shaped more by storytelling than by strategy, there is need for sustainability to be at the...
.jpg)
Insiders attribute the stagnation to a lack of sustained interest among a section of broadcasters
.jpg)
By the end of 2026, it intends to fully automate ad campaigns across Facebook and Instagram
.jpg)
In an exclusive post-season interaction, Saroj Panigrahi, Chief Operating Officer, Games24x7, shared the company's approach to the latest IPL tournament and its broader implications
Prior to this, Tanya Singh spent eight years at Unilever, where she led the premium makeup category for Lakme
With Fred Smith's passing, the logistics world loses its original pilot
.jpg)
We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
.jpg)
WPP’s Mindshare received the joint highest points tally in Media Network of the Year
.jpg)
The company plans to renew its focus on FTA channels and monetise CTV; ZEEL is also working on building tailored solutions for brands
.jpg)
As the advertising world marks World Music Day today, we look at how content creators are changing the ‘sound of marketing’
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
Crompton Greaves Consumer Electricals reported a 27.7% rise in net profit, reaching Rs 564.08 crore for the year
Forbes announced the World’s Most Inuential CMOs List for 2025 at Cannes where the Cannes Lions International Festival of Creativity is currently being held
Prior to this, PK Anil Kumar was with McCann Health as Creative Head & ECD
Thums Up has disrupted the zero-sugar drinks category, bringing the most thunderous experience of consuming a zero-sugar beverage to the young consumers
The campaign is conceptualised by VML
The three-year extension will include exclusive branding rights, co-branded fan experiences, digital content collaborations and the grassroots football initiative
Prior to this, Tara Ford was the Chief Creative Officer of Droga5 ANZ and Chief Creative Officer of Accenture Song APAC
.jpg)
Savio comes with over 15 years of experience across ITC, Swiggy, and Prime Video
.jpg)
Rohit Vishwakarma has over 21 years of experience in broadcast and digital media
.jpg)
Chris Turner, who currently serves as Chief Financial & Franchise Officer, will take charge from October 1, 2025
.jpg)
Prior to this, Gagan Arora was with Impresario Handmade Restaurants as Digital Lead - Growth Marketing
.jpg)
The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network
Havas Media will continue to support Wolverine Worldwide’s media strategy across North America and key international markets
.jpg)
Prior to this, Suranjana Tewari held the role of Senior Journalist/Reporter at the channel
.jpg)
Toby Maclachlan has been appointed as Head of Creative Strategy
The campaign introduces the all-new office sneakers collection
.jpg)
Shubhankar Mishra will step into a prime time show on NDTV in July 2025
.jpg)
Vivek Das was leading the agency’s Media Futures Group, and Google-focused operations in India & SE Asia
.jpg)
Mob Scene will retain its leadership team under co-founder and CEO Tom Grane
.jpg)
Prior to this, Mihir Wakharkar was with Rebel Foods as Business Head - D2C & Q-Commerce
Ogilvy India won a Gold Lion at Cannes Lions 2025 in the Social & Creator Lions category
Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance
Paul Bulcke will step down from his role in April 2026
Prior to this, Iqbal was with Meta for 6.5 years
Prior to this, Vinod Khandelwal served as Head of Product & E-Commerce at Springwel Mattresses
Mukund Acharya joins Sony Pictures Networks India from Disney+ Hotstar (now JioStar), where he served as Head of Engineering
.jpg)
This collaboration underscores Bisleri’s commitment to promoting health and wellness through sports, aligning with the league's mission to establish rugby in India, the company said
Marico has launched a new campaign for the skincare brand with a fresh positioning: ‘Kaya – Science That Sets You Free’
The film celebrates LIC Housing Finance’s 36th Foundation Day
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success
Each video stars a different ‘Snitch Guy’ archetype
Akhil Almeida, Head of Marketing at Bandhan Life Insurance, shares the journey of the foundational year, leveraging the strength of Bandhan Bank, and more
WPP Media has introduced a new regional model for Asia Pacific, Middle East, and Africa
The mandate covers media planning and buying, digital strategy, and execution
Whether it’s a short clip, a multi-minute vlog, or even a livestream, the content gets funnelled into the Reels format
Partha Sinha, Senior Advisor - Consumer Practice, McKinsey & Company, shares his take on Times of India’s ink of democracy campaign’s win at Cannes Lions
Speaking on ‘Uncapped’ podcast, Sam Altman shared that no one has accepted the offers
Previously serving as Deputy General Manager for Marketing at Airtel, Shashwat Baxi led the marketing strategy and execution for key portfolios
Tetley has announced the launch of two green tea variants — Tetley Green Tea Slim Care with added L-Carnitine and Tetley Green Tea Beauty Care...
The film is conceptualized by DDB Mudra Group
The campaign talks of a generation that redefines what it means to be tough
.jpg)
According to industry sources, the size of the account is estimated to be under Rs 10 crore
.jpg)
The account size is pegged at close to Rs 200 crore
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...
.jpg)
Prior to this stint, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja
.jpg)
In his new role, Arun Srinivas will align Meta’s business, innovation, and revenue strategies to serve partners and clients in India and to support the...
.jpg)
Before his tenure at boAt, Arun Mittal served as a Business Advisor at Truefy AI
.jpg)
In his earlier role with Lemma Tech, Puneet was President & Chief Strategy Officer, driving Business and Operations for APAC – Operations in India, Singapore,...
Prior to iTV, she served as Editor, ABP Live English
Avinash Kasinathan has recently served as the Head of India Businesses at Innoterra
Kashyap Gala, Senior Vice President for Consumer Products, Pidilite shares why the company revamped its art and craft glue brand Fevicol MR & more
.jpg)
CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
.jpg)
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns,...
As per reports, the account was earlier handled by WPP
Rohit Talwar’s last working day with the company will be August 8, 2025
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
At the Pitch CMO Summit 2025, Rahul Chetry of Dentsu and Ishank Joshi of Mobavenue decoded why Connected TV is no longer the future —...
At the Pitch CMO Summit 2025, Gopichandar Jagatheesan, Director – Dairy & Confectionery at Nestlé India, shared how India’s chocolate market is evolving
At the Pitch CMO Summit 2025, Manjula Tiwari, CEO of Cover Story & Ancestry (Reliance Retail), urged brand leaders to rethink fashion for the Indian...
Raj Rishi Singh engaged in a reside chat at the Pitch CMO Summit with Vivek Malhotra, Group CMO and Chief Operating Officer of Consumer Revenue...
The TVC beautifully captures the essence of a mother’s unwavering support in helping her child shine
Speaking at e4m Golden Mikes 2025, Josy Paul, Chairman and Chief Creative Officer of BBDO India, said that good radio advertising isn’t an interruption but...
comedian Kunal Kamra and Alt News co-founder Mohammed Zubair also named in the suit for sharing ‘defamatory’ video
Prior to this, Ashish G was with Volkswagen India as Brand Director
Vikram Singh Mehta succeeds Dr. Venkataramani Sumantran, who stepped down from the post after completion of his five-year term as a Board Member
As part of this strategic alliance, Pratilipi and RKF will jointly identify stories from Pratilipi’s platform, coinvest in their development, and collaboratively pitch and produce...
As part of the two-year engagement, Saif Ali Khan will be the face of Sparsh Pearl’s campaign
The campaign series features three ad films creating a fun banter between a father-son duo
.jpg)
Religious leaders and political figures have alleged that the name and branding of the single malt whisky is deeply offensive to Hindu sentiments
.jpg)
Sambit Mohanty will take on dual responsibilities as both the Business leader and Creative Head of the Bangalore office
.jpg)
Prior to his elevation, Anuj Gupta held the role of Vice President at the company
The account will be managed out of dentsu X’s Gurugram office
The campaign’s TVC has been conceptualised by McCann World Group
.jpg)
The network has officially invited applications from qualified and interested candidates for this senior editorial position
Rahul Kanwal's India Today Group tenure ended on May 23
Aabhinna Suresh Khare was the Chief Digital and Marketing Officer at Bajaj Capital Ltd
The win follows a multi-agency pitch
Kriti Sanon isn’t just a star, she is the whole vibe, says Amar Sinha, COO at Radico Khaitan
Crafted from heritage organic Indian winter wheat and with the pristine waters of the Kashmir Valley, Cashmir is a tribute to the land’s poetic beauty...
Prior to this, Ken Sekhar was with RECOUP Health as Sr. VP, Head - Marketing & Sales
Various news reports suggest that the Bhind Police was displeased with the continuous reporting about the illegal sand mining activities in the Chambal river
.jpg)
Food & Beverages, Personal Care, and Services top TV ad volumes in 2024, the report shows
.jpg)
Mendiratta has been associated with Miraj Cinemas for over a decade
.jpg)
Vikas Khanchandani has over two and a half decades of experience across media, advertising, and digital transformation
James McNeely will report to Pankaj Nayak, President – SEA, Havas Media & CEO, Havas Media Network Singapore
The Capsule Trend involves designing imagery that communicates what a brand stands for, encased inside a capsule and thematic backdrops
.jpg)
Neeraj Chopra's javelin throw at the Tokyo Olympic Games has caught brands attention
.jpg)
At the 78th Cannes Film Festival, Alia Bhatt was seen sporting a three-piece outfit designed by Gucci that closely resembled a saree
.jpg)
Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry
Surveying 2,125 individuals across Bharat, the study reveals that a first salary is not merely a financial event, it is a rite of passage shaped...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
.jpg)
Biswas’ career includes positions such as CMO & Group Loyalty Head at Tata Digital, CBO at Rebel Foods, and CMO at Flipkart
Modlmayer succeeds Jaejoon Lee
Pankaj Rai joined Publive in February this year as Chief Business Officer
Namboodiri was earlier the Chief Business Officer of ZEEL
Prior to this, Deepak Chaurasia was Consulting Editor at Zee News
Rana Yashwant will bring two shows every weekend on TV and digital platforms
Here he has joined as Executive Producer, Anchor
Senior corporate advocate and company secretary Manhar Kapoor was appointed as whole-time director of the company on May 20, 2025
.jpg)
Prior to this, Sneha Bhaskar held the role of Senior Marketing Manager at the company
.jpg)
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
.jpg)
Prior to Cleartrip, Manoj Awasthi served as the Chief Technology & Product Ofcer at Julo
.jpg)
The company has recorded a consolidated net profit of nearly Rs 60 crore for Q4 FY25, compared to Rs 54 crore posted for the same...
.jpg)
PAT Margin deteriorated to -10.8% from 6.4% last year
.jpg)
Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through Blinkit’s Singles Mode
.jpg)
This collaboration marks a significant step in blending cutting-edge content with the booming gaming and youth culture ecosystem
.jpg)
While the programmes transform the ‘goodwill’ of a purchase into an ongoing relationship, experts say metrics-based loyalty deals should go beyond transactions to evaluate deeper...
.jpg)
While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to dene the future of AI itself
Industry observers say multiple influencer marketing agencies often oat the same creator's name; lack of universal verification registry also cause for confusion
Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging which resonates with their internet savvy...
Net profit stands at Rs 14.2 crore and ad revenue remains stable
Chetan Siyal, CMO and Founding Team Member, Snitch talks about the brand’s journey from a D2C online player to offline stores and more
.jpg)
Prior to this, Reneta Kripalani was with Z47 (fka Matrix Partners India) as Vice President - Marketing
.jpg)
Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt
.jpg)
Prior to his elevation, Sekar held the role of Category Leader - UPI at Amazon Pay
.jpg)
Rachit Ranjan joins Zepto with over 15 years of experience across public policy, government advisory, legal and regulatory affairs
.jpg)
Fahad Mugharbel appointed Social Media Director and will be based in Riyadh
The festival will feature over 60 speakers across 35+ sessions and 20 masterclasses from the Advertising, Media, and Marketing world, along with a line-up of...
Advertisement and sales promotion spends rose 6.4% year-on-year to Rs 694 crore in FY25, from Rs 652 crore in FY24
He bid adieu to journalism after 15+ years and stepped into the comms industry
Aishwarya Lahiri was till now Associate Business Director at OMG
The campaign spans across TVC, digital and social, OOH and in-stores, reaching consumers through multiple touchpoints
Bisleri will offer limited-edition bottles spanning the water and soda category across key metros
.jpg)
Subhodeep Roy has over 18 years of experience in the FMCG space
.jpg)
The regional move follows a global directive issued last month to streamline and strengthen OMG’s creator economy presence across markets
.jpg)
WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness
.jpg)
In Q4, Patanjali Foods’ total income rose to Rs 9,745 crore, a nearly 7% increase from the previous quarter
The campaign has been created by Ogilvy India
The two are celebrating something deeply personal—trust, long drives, and the irreplaceable bond with their indie dogs, Spike & Max
The campaign has been launched in partnership with Dentsu Creative Webchutney
Tiger 21 is globally recognized for facilitating high-impact, confidential discussions around wealth preservation, business growth, legacy planning and purposeful living
The acquisition will enhance DTL’s capabilities to deliver innovative solutions
.jpg)
Harvard fellow and Ex-Twitter India Head Manish Maheshwari returns to lead India operations
.jpg)
Punt Partners has appointed Harsh Shah as Managing Director of Punt Creative.
The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season
Cyrus Shroff and Shweta Shroff appointed as Chief Client Officer & Chief Product Officer
Prior to this, Singhal held the role of Digital Transformation Lead at the Professional Products Division
It has been conceived by Moonshot
82.5 Communications has launched the new digital film for the coffee brand
.jpg)
According to experts, mobile marketing industry is entering the 'trust economy’—a shift from volume to verification, from reach to recognition
.jpg)
The competition watchdogs in several markets are still evaluating on whether the merger could compromise competition and impact advertisers
.jpg)
Sandhya Devanathan was till now Vice President & Head - India at Meta
Venkatasubramanian was associated with Havas Media India for over a decade, across two stints
Vidyut Kaul, Head of Personal Health, Philips Growth Region (JAPAC, ISC, META & LATAM), said the company is deploying an omnichannel approach for launch of...
At the SVG Summit India 2025, Sanjog Gupta, CEO – Sports & Live Experiences at JioStar, discussed how JioHotstar is rapidly redefining the future of...
Prior to this, John Thangaraj was the Chief Strategy Officer at Havas India
Santosh Kevlani was the Head of Monetization, Payment & Fintech, Customer Experience & Customer Support at the e-commerce platform
Speaking at the WAVES Summit, Sushant Sreeram described JioStar’s journey not as a typical business evolution, but as a Big Bang
.jpg)
Prior to this, Magdum served as the Additional Director General of PIB and CBC in Ahmedabad
.jpg)
Preeti Singh is a seasoned professional with 25 years of rich experience in the industry
The poem takes listeners on a whimsical and reflective journey from the routine of everyday life to the limitless possibilities
.jpg)
The campaign included a pink-themed parking zone with hand-painted murals and branded boom barriers and frisking booths
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
'I'm happy to be associated with this brand,' said the actor on his association with the Scottish brand
.jpg)
Saugata Gupta has been the Managing Director and Chief Executive Ofcer of the company since 2014
.jpg)
The creative business will be handled by Rediffusion’s Mumbai office while the media will be driven by Rediffusion SmartMedia out of Bangalore
.jpg)
Bhattacharya earlier served as Brand Custodian at Nuvoco Vistas Corp. Ltd
.jpg)
A major driver of this expansion is new media, which includes digital media and online gaming. This segment grew by 12% in 2024 and now...
.jpg)
Sushant will lead the art and visual design function across the agency’s diverse client portfolio
.jpg)
Singh has in the past worked with The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton
Created by independent creative agency BusyPeople, the campaign brings back the beloved dancing uncles
.jpg)
Industry titans discuss 'Hyper Personalised Ad Revolution' on Day 2 of WAVES 2025 Summit
.jpg)
On Day 2 of WAVES Summit 2025, Ashwini Vaishnav and Dr S Jaishankar underscored the importance of collaboration, preserving cultural heritage and embracing emerging technologies
.jpg)
WPP CEO Mark Read took center stage at the WAVES Summit 2025, talking about how AI has been democratising the ad industry
.jpg)
The experience begins when users scan a QR code with their smartphone camera
.jpg)
Sahil Sethi was the Senior Marketing Director at P&G Health Care India
In her new leadership role, Shyam is set to steer Geberit India’s next phase of expansion by driving initiatives that prioritise water conservation, digital innovation,...
.jpg)
Siddhant Bhalinge, Founder of Ugaoo, shares the journey of building a profitable brand, the power of authentic storytelling, and building the brand one plant at...
.jpg)
Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India
.jpg)
With MoEngage, Punjab Kings will now automate customer journeys across multiple touchpoints
.jpg)
Haldiram Snacks of Delhi and Haldiram Foods of Nagpur have been united as Haldiram Snacks Food
.jpg)
With Kiara as the face of Vanesa, the brand will focus on increasing brand awareness through social media and influencer collaboration
.jpg)
The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
57% of India’s internet users are in rural and tier-2+ cities, yet ad targeting and content curation still favor metros and English speakers due to...
FCB India has crafted the campaign celebrating Uber Moto as the getaway ride of choice
Poulomi Saha has been with India Today since 2017
The partnership will officially "tee off" this week, with both players proudly sporting the Hero logo as they compete on the global stage
.jpg)
Unnithan was the editor of the network's OTT vertical News9 Plus
.jpg)
Prior to this, Sandeep Karwa was with Flipkart Ads as Vice President
OMARK Media Solutions is a new-age Digital Out-Of-Home media assets company
.jpg)
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences
Kamra has asked BookMyShow to hand over the contact information of the audiences the platform has collected from his solo shows
As part of the mandate, the agency will handle the entire scope of media services and audience-first integrated solutions
Philipe Joseph Haydon, the current Head of Health Care Business, will be retiring on July 1
The Mavericks India will drive FUJIFILM India’s PR efforts across all business verticals
This collaboration is a strategic move to enhance ICC’s mission of empowering businesses
The campaign draws a parallel between how each one of us is an investor by virtue of our daily acts of consistent effort, discipline, thinking...
Dhawan’s last role was Head of Ads at Disney+ Hotstar (which has since merged with JioCinema to form JioStar).
Ambuj Chandna has been appointed Managing Director & Head of Consumer Banking Group; Santanu Mitra is now Managing Director & Country Head Corporate Banking (Large...
.jpg)
As per the company's exchange filings, Rinshul Chandra will be pursuing new opportunities
Two out of three recall a fantasy sports brand but sport & fitness brands struggle to make an impact, with only 1% recall despite their...
V G Senthilkumar, Head of Marketing & Branding, Bank of Baroda (BoB), talks about their association with the International Masters League, leveraging Kumbh Mela, and...
Arun Srinivas, Director and Head of Ads Business at Meta India, spoke to e4m on how brands are riding on the AI wave, the rise...
.jpg)
Marketing budgets have skyrocketed, heralding a shift in the industry where producers battle for visibility in an increasingly crowded and digital-first marketplace
.jpg)
NPCI floated a Request for Proposal in October last year for the empanelment of a digital media agency
.jpg)
India is seeing a 21% year-on-year growth in CTV adoption, largely powered by smart TV penetration and an expansive content ecosystem that spans OTT, Free...
Varun Alagh, CEO and Whole Time Director of the Company, will assume interim charge of Chief Marketing Officer
.jpg)
In the cricket season, betting and fantasy platforms have been going big on ads, raising red ags in a high-stakes game of attention, legality, and...
Avinash Kaul, Chief Executive Officer - Network18 (Broadcast), will now oversee the broadcast business for Indian languages
Gautam Pandit was Executive Creative Director at R K SWAMY
Valerie Pinto has been the company’s CEO for over 10 years
‘Adopt The Tidyman’ is a part of the #CatchTheRightBin campaign
At the Pitch CMO Summit 2025, marketing leaders explored how data-driven insights shape compelling brand narratives, emphasising authenticity, personalisation, and long-term consumer engagement
At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content landscape
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
.jpg)
Jitender Dabas will additionally assume the duties of group CSO for Cheil SWA
.jpg)
Rajneesh has over two decades of experience across consumer marketing, brand strategy, and media
.jpg)
The tools will help in boosting sales for eCommerce and retail businesses
.jpg)
Charu Budhiraja was previously working as a Creative Head at Warner Bros. Discovery
.jpg)
The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech
The performance marketing solutions company plans to go public in the next 3 years
Liebherr’s latest campaign highlights smart innovations that simplify daily life
According to the report by Taboola, the social media ad spend is projected to reach $273 billion in 2026
The campaign will be amplified across multiple platforms including digital, CTV (connected TV) and social media, ensuring high reach and engagement
At the e4m PR & Corp Comm 40 under 40 2024, Paroma Roy Chowdhury delivered a keynote address
While Ashna Nandrajog will be Senior VP - Business, Mohini Varma is Executive VP – Planning
The campaign by Pixelfox reimagined silence as a category in itself, introducing futuristic, tech-powered solutions with ‘Hettishh Silence Labs’
.jpg)
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
Nishit Kanchan, Head of Sales, Samsung Ads, on how streaming is transforming the way India watches TV and how advertisers can connect with viewers through...
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, shed light on the evolving role of CMOs and the enduring success of Fevicol
Ketan Mankikar, Vice President & Head of Marketing, Zuno General Insurance, on how the new-age digital insurer is reimagining and redefining insurance
.jpg)
Some of the charges against Indian agencies could be interpreted as corruption and unethical practices, which are deemed serious under international laws, leaders say
.jpg)
Editors Guild President Anant Nath calls for collective introspection as journalism navigates shrinking freedom, ethical dilemma and disruptive technology
.jpg)
As per industry sources, Madison World might consider various partnership types, including minority stake investments from larger networks
.jpg)
Suresh Narayanan, Chairman & Managing Director of Nestlé India, has called out a fake LinkedIn job ad falsely claiming bulk hiring by the company
Ramesh Srinivasan, Head - Brand Marketing, PhonePe, shares insights on the brand’s marketing mantra, working with Amitabh Bachchan, and more
The campaign features brand ambassador Pooja Sawant
Prior to joining HoABL, Jain served as the Chief Digital Excellence Officer at Zydus Wellness
An advisory instructs agencies to determine their pricing strategies, output decisions, and business models independently
India stands fourth among WPP's markets with its contribution to the revenue share being at 4%
The remit encompasses global development of below-the-line marketing activities
.jpg)
Increasing market share in major markets and enhancing profitability identified as priorities for FY’26
.jpg)
Upendra Kumar Sinha and Dipali Goenka reappointed Independent Directors for another term of three years
.jpg)
Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report
.jpg)
The account will be serviced from the agency’s Mumbai office
.jpg)
While Manson Chan has been appointed for China, Nick Coston comes in for the USA
COLORS Rishtey returns after a three-year hiatus
.jpg)
The oral care brand has highlighted the common Indian habit of using toothbrushes beyond their lifespan
The Havas company will work towards driving brand awareness with digital assets, expanding market reach and establishing Bindu as the 'OG' jeera fizz brand
The partnership will help in expanding the brand's footprint in South Indian markets
The association will be amplified through a 360-degree marketing campaign
Rahul Murgai's new role is effective from today, April 1, 2025
.jpg)
Megha Tata will collaborate with the leadership team at Edstead to drive purpose-led storytelling strategy
Ajay Kapur has been reappointed as the Managing Director for 2 years
In this role, Saurabh will spearhead Deepspatial’s global marketing initiatives and operations from Noida and Toronto, driving strategic growth and brand impact on a global...
With this approval, GTPL becomes the second HITS licensee in India
.jpg)
Kayum Razak Dhanani has been the Managing Director of the company since March 2013
.jpg)
The campaign aims to position Truecaller as an essential communication app for iPhone users, enhancing their experience with safer and smarter call management with real...
Conceptualised by ^atom network the goal is to firmly establish a connection in the audience’s mind: when they think of health insurance, they think of...
The campaign has been conceptualised and executed by Leo India
.jpg)
In a candid conversation with e4m, Prasar Bharati’s CEO, Gaurav Dwivedi, spoke about the evolving television landscape, Waves OTT platform, role of AI in media,...
.jpg)
Before Adani Cement, Sanjay Behl was CEO and Executive Director of Greaves Electric Mobility
.jpg)
Prior to this, Amrita Pai was with Adfactors PR as Sr. Group Head
The campaign invites customers to step into a world where tradition meets modernity
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
.jpg)
In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital
.jpg)
As per Comscore data, 524 million unique visitors were recorded on digital platforms as of December
.jpg)
The creative economy is growing very rapidly worldwide, CM Devendra Fadnavis has said, appreciating Mumbai has been selected as the host city for the summit
.jpg)
Many advertisers are anticipating that the regulator may itself issue some directives or an SoP to ensure fair business practices in the ad industry
.jpg)
IPL remains a prime advertising platform and influencer marketing is gaining traction among AC, cooler and fan brands looking to up their sales in the...
Rajneet Kohli takes over from Shiva Krishnamurthy, who will move on to pursue an external opportunity
Sunil Kakkar has been with Maruti Suzuki India for over 35 years; currently heads the Corporate Planning vertical and is a key member of Executive...
With ad inventory sold out across at least 300 screens in Kerala, L2: Empuraan is ring up the cinema advertising momentum, filling the lull left...
.jpg)
Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention
At the Pitch CMO Summit 2025, L’Oréal India Director Raagjeet Garg discussed hyper-local strategies for beauty dominance
The films are part of ‘Tu Poker Khelta Hai Kya?’ campaign
Zupee ludo turns every six on the field into a thrilling, rewarding experience in Ludo
The new campaign inspires women to prioritize their health with 30 minutes of daily exercise and encourages their families to motivate women to pay attention...
Verse is projecting a revenue growth of over 75% in FY25, exceeding the 10-15% growth rate expected from the Indian digital ad sector
At Pitch CMO Summit, Satya Raghavan, Director, Marketing Partners - India, Google, introduced a 4S framework to understand how consumers interact with content
Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc. spoke exclusively with e4m on how the platform has expanded monetization with ‘Creator...
The agency will be responsible for both traditional and digital media mandates
Ayesha Huda, Chief Marketing Officer at Mars Petcare, discusses why the growth of India's pet food market is unique to the country
Prior to this, Deep Chand Pandey held the role of Group Media Manager at the company
The campaign highlights the power of a wholesome breakfast
The campaign by VML aims to fortify Blue Star's position as the go-to solution for fast and high-performance cooling
The project, spanning eight years, is expected to generate revenue exceeding ?100 crore
Minimalist will carry out digital activations for the association
.jpg)
Rising production costs, shifting consumer preferences, and the increasing role of digital channels are causing auto brands to restrategise their IPL budgets, say experts
.jpg)
While some industry stakeholders suggested self-regulation and being respectful of cultural sensitivities, others said creative freedom could be at risk here
.jpg)
Addressing the reports that global advertising giants Publicis Groupe and Havas Network are in discussions to acquire stakes in Madison World, Lara said that they...
.jpg)
The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts
The respective industry association appears to evolve guidelines, advisories or negotiation parameters in the form of model agreements to secure the commercial interests of their...
At the Pitch CMO Summit Mumbai 2025, industry leaders highlighted television’s unmatched reach, storytelling power, and its pivotal role in brand building
Rohit Nichani, President & Chief Growth Officer, Encora, delves into the impact of AI-accelerated data-driven customer experiences on purchase decisions and sales
Rohit Kishore joins Hero Realty from Eldeco Properties, where he served as CEO
The campaign is part of a larger visibility initiative of Godrej Enterprises Group
This film reflects 80 years of guaranteed quality, unparalleled trust and innovation
At the e4m Pitch CMO 2025 event, Deepti Mishra, Head of Sales & Marketing at Digitup, made a compelling case for design systems as the...
Experts at the Pitch CMO Summit 2025 shared how brands can maximize IPL marketing through data, multi-platform strategies, and sharp creatives
The campaign for Next-Gen Advantis IoT 9 Digital Lock reinforces the brand's promise of secure, stress-free living
Releases special anthem - "Jam ke soyenge, tabhi toh jam ke dhoyenge” emphasizing how adequate sleep and rest boosts performance
The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen
.jpg)
The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms
.jpg)
This is Haier’s third consecutive year of collaboration with IPL
.jpg)
The account was awarded after a multi-agency pitch
The brand has unveiled a new TVC for SNICKERS Peanut Brownie
.jpg)
Hyper-personalised ads, interactive formats, and multi-screen strategies are set to redene brand engagement this IPL season, share industry heads
.jpg)
If violations are confirmed, CCI could impose severe financial penalties, reinforcing its strict stance on maintaining fair competition in India’s advertising sector, say legal experts
.jpg)
If the ongoing negotiations with Publicis Groupe or Havas Network materialize, it could mark a significant shift in India’s advertising landscape
.jpg)
Ajit Varghese, Head - Revenue, Entertainment & International, JioStar, spoke at Pitch CMO Summit 2025 on the evolving media landscape, the merger of major media...
The standing committee has informed the Parliament that this will ensure better coordination in handling communication and media tech issues
The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided...
Before joining Razorpay, Neha held key roles at Condé Nast India (Vogue, GQ, AD, CNT), BookMyShow, Extramarks Education, and Seventy EMG
.jpg)
Monetization of private messaging apps has long been a challenge for tech giants, but IPL 2025 might be the moment where WhatsApp finally proves its...
.jpg)
The HOOOP Collective comprises Maya D’souza, Paromita Mukhopadhyay, Radhika Sharda, Samiksha Saxena, Shujoy Dutta, Aatish Chawla and Arvind Nair
.jpg)
Shubha Pai, Head of YouTube Sales and Solutions at Google India, talks about engaging audiences beyond live matches and providing advertisers with opportunities to connect...
.jpg)
Dream11 CMO Vikrant Mudaliar shares insights on the fantasy sports platform’s star-studded IPL campaign, focus on sharper messaging and need to spark conversations
The Standing Committee on Communications and IT has recommended to the MIB that there is a need to formulate a policy to curb content glorifying...
Pushpa 2: The Rule catapulted Allu Arjun to nationwide blockbuster success, driving his endorsement fee from Rs 35 lakh to Rs 4 to 6 crore...
.jpg)
Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools...
.jpg)
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
.jpg)
The agency will be responsible for both traditional and digital media mandate, which includes TV, Print, Radio, Cinema, Outdoor and Digital
Milind was a founding member of Delhivery in 2012, scaling operations to 100,000 daily orders while leading Business Development
Media reports claim Sam Balsara is looking to divest a portion of Madison World’s advertising business
Kunal Arora, MD - India Digital and APAC Studio Lead, takes on an expanded role of Head of Digital, APAC
Henna Pande has returned after a sabbatical to lead Kinnect’s expanding Delhi office
At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...
The campaign will roll out across multiple platforms, including digital, television, and on-ground activations
Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, shares insights into the brand’s move into the luxury space, its expansion...
.jpg)
Prativa Mohapatra, Vice President and Managing Director at Adobe India, addresses the AI question and more as she speaks to e4m on the sidelines of...
.jpg)
The searches began after the officials were tipped off a supposed cartelisation of fixing ad prices and discounts after a GST inquiry at a media...
Lemma’s Gulab Patil outlines the next evolution of DOOH, where programmatic adtech bridges the gap between outdoor presence and tangible results
Approval marks key milestone in the process to combine the two companies, both the companies said in a statement
While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity...
.jpg)
With the addition of Sports18 channels, Star Sports now has a network of 24 channels
.jpg)
Deshpande will take charge as the IT’s major’s President of global AI services, strategic deals and partnerships with immediate effect
.jpg)
Koimoi recently adopted a patented quiz format by Quizzly.ai to increase time spent on their site and saw immediate results
.jpg)
Zarrar Don was earlier CRO - Business News at News18 Studios
.jpg)
As per the company’s BSE ling, Sushant Mohan will be exiting the company on March 31
.jpg)
Shekhar brings a wealth of experience from her tenure at 1702 and Oliver Agency (Unilever Studio)
.jpg)
Sheetal Vanwari, CMO, Aws Space Solutions lets us in on the company's 'incredible year', marked by growth and expansions in 2024
.jpg)
Prior to this, Geet Nazir was the Managing Director of Conran Design Mumbai
.jpg)
Abhinav Tripathi joins from McCann Worldgroup where he was Creative Head of Digital & Content Studio
.jpg)
The Rediffusion Red Lab has unveiled “Vibes: The Ultimate Gen-Z Rundown 2024” – A Pop Culture Deep Dive into the Internet’s Favorite Playground
Drawing a direct connection between wildlife conservation and everyday food items, The Hindu & Ogilvy urges readers to ‘Be the #VoiceOfTheWild’
Saurabh joined Ather in 2019 as the company’s first Brand Head
Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures
The appointment follows a competitive multi-agency pitch
The agency will enhance brand engagement with innovative digital creatives
Conceptualised by Lowe Lintas, the campaign focuses on something far more empowering for women that go beyond optics
Ivan Espinosa is currently the Chief Planning Officer of Nissan
Directed by renowned Director Shoojit Sircar, the campaign also features legendary actor Zeenat Aman
The campaign encourages consumers to have switch to Réal with no added sugar
The campaign inspires India to embrace the sweetness of acceptance through small acts of generosity
Actors Deepak Tijori and Sheeba Chaddha feature in the film by Talented
.jpg)
Experience Commerce to elevate Parle Candy Culture’s digital presence
.jpg)
Prior to this, Sarah Moore was the Client Director at the company
Olio will launch exclusive Rajasthan Royals-themed activations, including stadium branding, a flagship sports café, IPL-inspired menu additions, and digital campaigns
Arvind Hangal and Roshni Chatterjee will take on the new role with immediate effect
The ‘#GarmiMeinBhi3xProtection’ campaign is crafted by Ogilvy India
Kartik represents the youthful energy and authenticity that O Hi stands for, the company said
Palak and Shilpa Shetty come together to endorse Mamaearth’s Ubtan Face Wash in new campaign
.jpg)
Ambarish will drive Angel One’s next phase—accelerating innovation, enhancing customer experiences, and shaping the future of digital finance
.jpg)
60 of ET Medialabs employees to work on McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities
.jpg)
Anil Makhija, COO – Live Entertainment & Venues, BookMyShow, on Lollapalooza India’s evolution beyond just music, transforming into a cultural phenomenon that engages audiences and...
.jpg)
The expanded search and seizure powers could bring stricter nancial oversight for inuencers and content creators, many of whom operate through informal agreements and varied...
HMIL has also launched a TVC film for the “Hyundai Super Delight March” campaign that captures the thrill of exploring incredible offers and the joy...
The Executive Director and Chief Executive Officer of the Company submitted his resignation on 5th March, 2025 to pursue an opportunity outside Britannia
Hariharan Nurani began his career in the Indian media industry with renowned companies such as Ogilvy, Mudra, and GroupM
Launches ‘The One, The Only’ campaign featuring the actor
Conceptualised by Autumn Grey, the film presents a fresh and different take on celebrating women's freedom to choose
.jpg)
As per reports, the State wants to keep a tab on news published about the government across mediums and curb the spread of misleading information
.jpg)
Havas’s net income stands at €189 million, an increase of nearly 3 per cent from the previous financial year
.jpg)
Anshul Asawa, General Manager, Greater Asia, Home care | Head of Country, Unilever Thailand, was with the company for over 29 years
.jpg)
Sponsored TV enables brands to run streaming TV campaigns through Amazon’s exclusive and premium streaming content, starting with Amazon MX Player
.jpg)
The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels
In the latest digital film, Siddharth takes to Instagram with a fun reel, addressing viewers with a nostalgic reference to his 2003 cult classic film,...
Postpartum depression affects 1 in 5 mothers in India, yet it remains a topic rarely discussed in families, according to the company
Nitin Goswami has held leadership roles at GroupM, Reliance Broadcast Network, and Red FM
The court has appointed an arbitrator to resolve a dispute between Creativeland Advertising Private Limited and WinZo Games Private Limited over a tagline 'Jeeto Har...
The multi-year association of Federal Bank will span across various marketing initiatives, including television commercials and digital campaigns
.jpg)
Ajeet Shukla & Giamaria Fernandes have been brought in for the West zone, Arijit Sengupta & Mark Flory for South, and Romit Nair, Moumita Pal,...
.jpg)
At ONDC, Joshi was instrumental in driving the adoption and growth of businesses via a new, open network approach to digital commerce
.jpg)
Om Jha was earlier Director - Media, Data, Marketing Capabilities and Partnerships for nearly 3 years at PepsiCo
.jpg)
Shubman Gill’s partnership will extend across all future cricket tournaments
The campaign has been conceptualised by Publicis India
He joins from Cornerstone Sport and Entertainment Private Limited where he worked for over four years
PV Sindhu joins forces with Himalaya and Smile Train India to amplify awareness and ensure more children receive life-changing treatment
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" from "Half Time"...
The win follows an extensive multi-agency pitch and will be managed from the agency's Mumbai office
The film emphasises how Adani Ports enables businesses—both large and small—to thrive by providing seamless connectivity and world-class facilities
'I'm glad to partner with DAAWAT®, where passion and commitment to excellence come together,' said SRK
‘Flipkart Line Sevaks’ held spots in lines on behalf of pilgrims, allowing them to focus on their spiritual journey without the hassle of waiting for...
.jpg)
The campaign film conceptualised by Steve Priya showcases a narrative where Shilpa Shetty takes on the role of a protective and discerning mother
The ad for Myntra Birthday Blast also features music maestro Anu Malik
In her new role, Aarthy Sridhar will report to Abhijit Kulkarni, the Chief Commercial Ofcer of the company
This collaboration marks a major step toward integrating AI-driven intelligence into mobile payments, enabling users to get real-time financial assistance within the Paytm app
As part of this initiative, Vaidya Sane Ayurved Laboratories aims to elevate its brand presence and expand its reach, especially in semi-urban and rural India
.jpg)
Prior to this, Anuj Narang was Vice President - Sales at DLF
.jpg)
Prior to this, Robi Banerjee was with Korra as Creative Director
According to the dentsu-e4m Digital Advertising Report 2025, online video advertising is projected to grow at an impressive rate of 27.60%, reaching a 30% market...
Akis’s expanded role highlights India’s critical role in Nothing’s overall business strategy, and he will now lead the next phase of growth
The agency and the advertiser in partnership with Coral Media and MOMS Outdoor have shared an open-source manual with research and trial-and-error learnings that went...
.jpg)
The dentsu e4m Advertising Report 2025 projects that CTV advertising market will hit a staggering Rs 1,500 crore by 2025, growing at a breakneck CAGR...
.jpg)
While data shows spends on OOH have seen a dip during IPL, industry players say digital OOH, QR code integration and gamification can make the...
.jpg)
An online education platform, Chegg, has alleged that Google's AI-powered summaries are diverting potential visitors away from its website
The partnership will launch 25 original formats spanning diverse genres including Entertainment, Dating, Food, Quiz, Game, Reality, Sport, Transactional and Survival
Rahul Talwar, Chief Marketing Officer, Axis Max Life Insurance, talks about the rebranding of Max Life Insurance to Axis Max Life Insurance and how it...
.jpg)
Industry experts are unanimous that both platforms have their unique appeal — one excels in mass exposure, the other caters to urban audience preferences
.jpg)
With cancel culture, defamation claims, and legal threats looming over content creators, the need for a safety net has never been more urgent
.jpg)
Visa’s Sujatha V Kumar, Head of Marketing, India and South Asia, speaks on the brand's new Infinite campaign, targeting affluent consumers with luxury experiences, premiumisation...
Sandeep Mathur has over 25 years of leadership experience in the technology industry
Building on the "Darr Ke Aage Jeet Hai" ethos, the campaign highlights the camaraderie between Hrithik Roshan and Salman Khan
SIX5SIX will be KKR’s ‘Official Kitting Partner’
NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility
The campaign has been conceputalised by FCB Group
.jpg)
India’s run chase saw an initial surge to 33.8 crore views, holding steady at 36.2 crore views, which represents the total number of times the...
.jpg)
The Group told a media house that the sale is part of its strategic decision
.jpg)
In her new roles, PV Sindhu will actively contribute to the brand’s vision of bridging the digital divide for small retailers
.jpg)
'Kriti perfectly embodies Zouk’s vision of blending tradition with contemporary design,' said the brand about the association
.jpg)
Industry observers say the initial rates are likely to increase further once the league commences with major advertisers looking set to reassess digital spending plans
.jpg)
With over 70 brands associating with the league this year, WPL is fast growing into a viable option for advertisers who nd IPL expensive but...
.jpg)
Along with marketing and advertising giants launching subsidiaries for the influencer segment, industry players say agencies offering end-to-end solutions and performance tracking are in high...
.jpg)
Tanmay Prusty was earlier with Tata Consumer Products
Before joining Netix, Mukhopadhaya was with Amazon as its Research and Insights Lead for Prime Video
Sunil D’Souza’s new term will commence on April 4, 2025
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
NDTV and ZMCL showed strong upward momentum, while others like ZEEL and Network18 remained relatively range-bound
The requirement has been put up by Kaustubh Sankhyadhar, the brand's Corporate Consumer Manager, in a LinkedIn post
Shah Rukh Khan’s journey—marked by passion, resilience and greatness —resonates deeply with Elan Group’s vision, the company said
Adding to the experience of the campaign is a anthem crafted by VML Delhi
Sourav Ganguly’s leadership, commitment to excellence, and integrity make him the ideal representative of our values, the company said
According to highly places sources, the deal is valued at Rs 200-250 crore
The MIB, vide its letter dated 25th July 2024, sought recommendations of TRAI on the terms and conditions for authorisation to provide broadcasting services
Like the original Chal Meri Luna campaign, the new campaign for E-Luna is also led by advertising legend Piyush Pandey of Ogilvy Group
The campaign features Vicky Kaushal
Prior to this, Vipul Mathur was the Chief Business Officer at Raymond Lifestyle Limited
.jpg)
FCB Kinnect wins full-funnel creative mandate for Prega News
.jpg)
As per Rediffusion’s Red Lab report, the middle class population in India will cross a billion in 2047
.jpg)
Kisan India is a video-first platform with a mission to become the voice of rural India
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & tailored experiences
Shaifali Gautam, Chief Marketing Officer, CaratLane, shares the insights behind the omnichannel jewellery brand’s Valentine campaign, its foray into the wedding space & more
.jpg)
From Cadbury Dairy Milk's “Say It With Silk” campaign to 5 Star's “Destroy Valentine’s Day”, the brand has always reinvented with the Valentine’s Day playbook,...
A close look at the ads that caught our eye this weekend - for the right and the wrong reasons
The FMCG company has said in its financial results that its advertising expenditure has reduced from Rs 40 crore to Rs 34 crore on a...
The campaigns feature Sharvari and Vedang Raina in separate films
Siddharth Gupta is currently the General Manager – Marketing for Premium Creams, Crackers, Marie and Milk biscuits
The mandate was earlier with Madison World
In its results for the full year 2024, the FMCG giant noted a 1.8% growth in its India market with a 2.4% underlying volume growth
Sreekishan joined InMobi in 2016 as a marketing intern eventually holding various roles at the company and rising through ranks to become the Director of...
The move comes with the launch of Glocal360, an AI-powered hyperlocal marketing suite
As part of this strategic collaboration, Furlenco will furnish key team spaces, including team rooms
Hershey India set the tone with the relatable sentiment - "I’ve saved the last piece for you"
The campaign revolves around the idea that being a third wheel isn’t just about tagging along.
.jpg)
Among key leadership changes at PwC, Vivek Prasad will take over as Commercial Ofcer and Manpreet Singh Ahuja moves on from his role as Chief...
.jpg)
This is the second consecutive year of Sintex’s association with WPL
.jpg)
The gaming company's Q3 consolidated prot has dropped 54% YoY to Rs 13.68 crore
.jpg)
Rexona will be the Official Freshness Partner with the Mumbai Indians women’s team at the T20 women’s tournament
.jpg)
The ‘Move On with Tinder’ campaign has a series of engaging initiatives, playful collaborations, and interactive experiences
.jpg)
Top 10 brands spent over 40% of their AdEx on digital platforms. However, the ve FMCG majors, spent 70% of their ad budget on TV
.jpg)
In an interaction with e4m, Sam Balsara, Chairman, Madison World, spoke about the most disruptive findings of the Pitch Madison Advertising Report 2025
.jpg)
At the launch of PMAR, Vivek Malhotra, Group CMO & COO (Consumer Revenue & Enterprise Strategy), India Today Group emphasised the importance of viewability in...
.jpg)
Harit Nagpal, MD & CEO of Tata Play, said during his session at the launch of PMAR 2025 that the definition of TV has expanded...
.jpg)
Vikram Sakhuja, Group CEO of Madison Media and OOH highlighted how AI is transforming marketing by shifting the focus from target groups to outcome-based strategies...
.jpg)
The latest PMAR projects a 7% growth for print and a modest 6% rise for TV. Experts weigh in on the possibility of whether a...
.jpg)
Meenakshi Menon, Founder of GenSxty Tribe, engaged in a chat with Vikram Sakhuja, Group CEO of Madison Media & OOH, at the unveiling of the...
.jpg)
EY’s Ashish Pherwani decoded the connection between advertising and the economy at the unveiling of the Pitch Madison Advertising Report 2025
.jpg)
While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list
.jpg)
The Pitch-Madison Advertising Report 2025 reported that radio’s growth had slowed down in the recent year but has been able to maintain its share
The television rights are exclusive for the regions of India, Nepal, Bhutan, Maldives, and Myanmar while Bangladesh, Afghanistan and Sri-Lanka being non-exclusive
Experts at the unveiling of the Pitch Madison Advertising Report 2025 debated on FTA vs. pay TV, with some predicting FTA’s rise, while others stressing...
RCPL's Campa Cola has reportedly bested Coca-Cola's Thums Up, which held the coveted 'co-presenting' rights last year
Jubilant FoodWorks' operational revenue for Q3 stands at Rs 2,551 crore, up 56%
The consumer products major has recorded operational revenue of Rs 4,825 crore
.jpg)
The Mamaearth parent co has turned profitable after registering a loss of Rs 18.5 crore in Q2
Lara Balsara Vajifdar, Executive Director, Madison World, delivered the vote of thanks at the launch of Pitch Madison Advertising Report
The agency’s reported net income stands at $344.5 million
Suresh Talwar and Rani Ajit Jadhav will retire from the Board on March 31
Prior to this, Sreejit Nair was the CEO of Costa Coffee
Dimitri Kontopidis has been named as Executive Director of Technology Strategy & Operations for Disney Entertainment & ESPN
Launches a digital activation that enables users to unlock special offers by recording their snores
.jpg)
Sam Balsara, Chairman of Madison World, shared highlights of the Pitch Madison Advertising Report 2025 while discussing the growth trends of the Indian advertising industry
.jpg)
As per the Pitch Madison Advertising Report, in 2024, the FMCG sector remained dominant on TV, showing a 3% growth and contributing 46% of total...
.jpg)
The Pitch Madison Advertising Report 2025 stated that within the digital landscape, video advertising remains the largest contributor, accounting for 27% of total digital ad...
According to the Pitch Madison Advertising Report 2025, CTV advertising in India grew by almost 35% in 2024, reaching an estimated market size of close...
The Pitch Madison Advertising Report states that the country’s Print sector has maintained its AdEx share, registering a growth of 5% in 2024
As per the Pitch Madison Advertising Report 2025, OOH advertising revenue has surged from Rs 4,140 crore in 2023 to Rs 4,650 crore in 2024
The Pitch Madison Advertising Report stated that the total Cinema Adex is projected to reach approximately Rs 950 crore in 2025
Girish Kumar Nair joins Orkla India from Olam Group
.jpg)
Vani Venkatesh previously served Airtel in various management roles including CEO for Global Business, CEO for Delhi NCR Region, Chief Marketing Officer & CEO for...
The company informed that it has acquired stakes in frozen foods brands Prasuma and Meatigo
The song is sung by Atif Aslam. The music video is a celebration of the diverse culture of Pakistan
.jpg)
Appearing on the first page of Google search results is no longer sufficient—institutions now need to optimize for AI-driven summaries, focusing on structured data, comprehensive...
.jpg)
The CTV survey was supposed to be launched in September 2024 but only four TV channels have committed so far. Primary hurdle appears to be...
.jpg)
Industry experts note that while smaller, homegrown tech providers might show agility in adapting to local rules, compliance could be harder to achieve due to...
.jpg)
Krishnarao Buddha, Senior Category Head – Marketing, has been leading the Confectionery, Snacks, Cakes & Rusk portfolio
The report will analyse how and where advertising money was spent in the past year, and project the future of media & advertising industry
This makes Nielsen the rst accredited national TV audience measurement provider for Big Data + Panel
Karani has over four decades of extensive experience spearheading some of the largest advertising and media agencies across India, South Asia, UK and Asia Pacific
Murphy joined the agency in 2022 as a senior VP and most recently served as Bolt's managing director.
AI, business outcomes and Gen Z workforce leading transformation, says PRCAI’s report
Launches new campaign for diapers – Switch to Softer
The campaign will be featured across television, digital platforms, and outdoor media, reaching audiences nationwide
.jpg)
The licence fee for the rights is more than Rs 86 lakh per month
.jpg)
While granting relief to Meta and WhatsApp, the NCLAT has directed the companies to deposit within two weeks 50% of the Rs 213.14 crore penalty...
.jpg)
As per the Kantar survey, 50% Indians are worried about the misuse of AI
.jpg)
Vidhya Srinivasan now holds the role of Vice President of Ads and Commerce at Google
.jpg)
The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”
HUL will purchase the 90.5% stake from existing investors, including Peak XV Partners and others
The 'India Ka Apna Game' campaign has Salman Khan along with ‘Constable Dhyanchand’
Prior to this, Lesley John served as Managing Director of Virtue Asia since 2021
Rochelle Chhaya has been with OMG for over 14 years
Prior to this, Keisuke Oishi was the GM/Director of Amazon Music Japan
Pragya Bijalwann appointed Head of Marketing at Voltas
Netflix's financial results were equally impressive, with revenue growing 16% year-over-year to over $10 billion in the fourth quarter
Shiva Chinnasamy was appointed as ZEEL’s Chief Technology & Product Ofcer in September 2024
Deepak Agarwal was earlier with Pinterest as Chief AI Officer and VP of Consumer and Trust Engineering
Prior to this, Amit Sutha was with McCann Worldgroup as President and Global Chief Client Ofcer
Sajith Sivanandan was the CEO at Disney+ Hotstar
Parul Kamra has been named the Director of the company
The campaign will be amplified across television, digital, outdoor, and social media platforms
Conceptualized by 82.5 Communications, the campaign talks about Havells offering advanced grooming solutions that enable consumers to take control of their style with confidence
Coca-Cola India and SLMG Beverages are backing hydration carts operated by local vendors, coolers, food courts and retail outlets
The initiative, led by tech mogul Elon Musk, aims to streamline government operations and slash costs, potentially redefining public sector management
Prior to this, Akshat Arora was with Tim Hortons India as Head - Marketing & Product
Neeraj Parakh has been with the Reliance Group for 21 years
This edition's theme will be 'Redefining brand strategy & customer engagement in an omnichannel era’
Prior to this, Geoff Calabrese was with Omnicom Media Group as CEO of North America Investment
.jpg)
Rishabh Sharma has been with Twitter for over 7 years and was earlier Senior Manager, Brand Strategy, Asia Pacific - Global Customers
.jpg)
In addition to this strategic partnership, Nazara is bolstering its mobile gaming portfolio with the acquisition of two popular game IPs from ZeptoLab
.jpg)
Launched on Friday, $TRUMP has achieved a market valuation of nearly $13 billion, entering the top 20 cryptocurrencies globally
.jpg)
The campaign enlists other inspiring and charismatic female gures such as Charlize Theron, Glenn Close, Laetitia Casta, Rosamund Pike, Venus Williams and Xin Liu
.jpg)
The campaign breaks away from the traditional, cautionary tone of life insurance advice
Venugopal Nair has over two decades of experience in the cosmetic and FMCG sectors
The fintech firm has reported a narrowing of consolidated loss to Rs 208 crore in the third quarter
New client wins included General Insurance Council, LG Electronics, SKECHERS, Akasa Air, Vero Moda, Flipkart, Myntra, Sintex, Amazon Seller Services, CK Birla Healthcare among others
The agency will take charge of the brand's consolidated media strategy across ofine and online channels
The campaign TVC has been directed by Prasoon Pandey
'Nykaa has always been my go-to for all things beauty,' said Rasha who made her Bollywood debut in Azaad
.jpg)
In 2025, search advertising will likely focus more on user intent and personalized experiences rather than keyword-dominated strategies, say experts
.jpg)
Industry players say that while overall OOH has seen signicant political spending, there has not been a major increase in ad rates
.jpg)
Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Deepti Sampat was previously the VP of Marketing at Vistara and has transitioned to Air India as part of the merger
Malayalam films see 104% growth in earnings at the box ofce over 2023, Gujarati lms 66% and Telugu 4%, while Hindi cinema slips by 13%,...
President-elect Donald Trump announced on Sunday that he would issue an executive order granting TikTok a reprieve when he takes office today
At Viacom18, Nishant Gopalia led the digital media unit for sports vertical
Piyush Gupta has been with TV Today since January 2015
This is Wondrlab’s seventh acquisition to date and its second in the technology domain
BCCI has issued the Request for Proposal, which will be made available for a non-refundable fee of Rs one lakh
Kalyan Jewellers has unveiled its latest campaign, “Kalyan Muhurat Bride: Celebrating Her”, featuring global brand ambassador Katrina Kaif.
Simran Singh was earlier Director of Sales.
The film tells the story of a young protagonist whose life revolves around an AI assistant named ‘Geeshu’
The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees from traveling to this sacred event
The objective of the campaign is to inspire people to adopt sustainability by repurposing their roofs into a platform for solar energy generation as the...
Through the three-film campaign, the Group reaffirms its commitment to redening urban landscapes while crafting homes
The campaign is set to roll out across print media, digital platforms and GECs in multiple regional languages
Prior to joining Teleperformance, Anubha Upadhyay was with Google for over 11 years
This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ‘PUMA’ to ‘PVMA’
Fenado AI is a platform for building apps and websites without coding knowledge
.jpg)
Matt McNally will be based in New York and report directly to Arthur Sadoun, CEO of Publicis Groupe
.jpg)
JonoJug Communications debuts in PR industry
.jpg)
The ad spends for Spotify India stood at around Rs 387 crore for the fiscal, marking a 4% increase
.jpg)
The report traces the origin of the term 'woke', how brands have embraced it and more
-(1).jpg)
Singh joined Spotify in July 2021 as Account Director for India. He was elevated in June 2023 as Director of Sales
.jpg)
He holds more than 20 years of experience in public relations and corporate communications
.jpg)
Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience
.jpg)
The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
.jpg)
Sameer Singh recently resigned as TikTok North America’s head of ad sales
.jpg)
In an interview with e4m, Mohan Goenka, the Vice Chairman & Whole-time Director of Emami Ltd., shares his vision, marketing strategy and targets for the...
.jpg)
In his previous role, he was Chief of Bureau at the publication
.jpg)
Emami announced the rebranding of its legacy brand Fair And Handsome after two decades since its launch in 2005
Prior to this, Sean Donovan was the President of TBWA\Worldwide’s Asia operations
The ‘Nature Shapes Britannia’ OOH campaign went live in 4 cities--Hyderabad, Kolkata, Meerut and Pune
The campaign, now live on YouTube and Instagram, highlights this innovative daily earning solution
The network comprises three FM radio stations in Mumbai, Delhi and Kolkata under the frequency 104.8 FM
Jan Koeppen has stepped down as regional lead after 6-year tenure, as part of EMEA restructure
.jpg)
K A Shabir was earlier the company’s Vice President - International Division and Manufacturing
.jpg)
Tarandeep Singh Sekhon has previously served as Marketing Director at KidZania
.jpg)
Prior to this, Amit Singh was with Flash as Head of Brand & Growth
.jpg)
Keerthi Kumar has earlier worked with agencies like Leo Burnett, Dentsu Webchutney, and FoxyMoron
.jpg)
The partnership aligns with the brand's X7 series campaign, 'Xceed Your Limits'
Himanshu Chakrawarti transitions to the role of CEO of Stellaro Brands, a subsidiary of Acevector
Prior to this, Shrihari Bhat was Division Executive for International Markets at FIS
Prior to this, Ritika Malhotra was the Head of Digital at Wondrlab India
The agency will support Tourism Ireland in marketing the island of Ireland as a compelling holiday destination to a global audience
Maruti Suzuki is set to unveil its 'Made-in-India-for-the-World' eBorn SUV – e VITARA at the Bharat Mobility Global Auto Show 2025
.jpg)
Karisma Kapoor is the brand ambassador of the cooking oil brand
.jpg)
Prior to assuming this role, Belson held the position of Co-Founder and Chief Marketing & Experience Officer at Akasa Air
Rajaraman S was earlier Head – Office of Country Manager, India at Disney Star
'We have massive opportunities ahead in AI, wearables, and the future of social media, and our board will help us achieve our vision,' said CEO...
AI agents, customer-led interactions and other dening trends take center stage in CleverTap’s 2025 Customer Engagement Trend Predictions
.jpg)
Harith Noah represents a vision of overcoming challenges and redening possibilities, the company stated
.jpg)
Mona Jain has over three-and-a-half decades of experience in the media and advertising industry
.jpg)
Harshad Wadadekar joined the company from Shemaroo Entertainment where he was Senior Manager driving international business
.jpg)
Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India
.jpg)
Pankaj Nayak will report to Rana Barua, Group CEO, India, SEA & North Asia
.jpg)
The brand has on-boarded Pankaj Tripathi to showcase how DPI elevates lives of citizens
Mayuri Saikia, Director of Marketing - Consumer and Small Business, Dell Technologies India, on how the tech company looks at the consumer journey for different...
.jpg)
Bhandari was previously with Nestle as Global Head of Wyeth Nutrition
.jpg)
In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning
.jpg)
Prior to this, Karan Parekh was with Yes Bank as Senior Vice President – Marketing
.jpg)
Somit Singh will continue to hold his role of Head of Trade Marketing
.jpg)
Through Dil Se Sherni campaign, Ganga Fashions celebrates these extraordinary women, transforming them into icons of confidence and self-belief
The ETPL is set to get underway from July 15 – August 3, 2025
.jpg)
MeitY is preparing to release draft rules for public consultation after inter-ministerial consultations, with the crucial approval from the Home Ministry received on Tuesday
.jpg)
Previously, she has held leadership roles at Organic Cotton Accelerator, the European Commission, World Resources Institute, Magic Bus India Foundation, Action Aid, and Save the...
The #MakeItCount campaign centres on a simple yet powerful equation: small, sustainable goals plus persistence equals long-term success
With the help of this campaign, the brand aims to position itself as the first choice of new moms
.jpg)
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing...
Most recently, Siddhartha Juneja was the Head of Omni Channel at Mondelez
As per industry observers, on the brands' influencer strategy checklist should be: Hyper-local, Relatable, Sustainable, AI & Authentic
The central government, through a notication on July 28, 2023, amended the 'Allocation of Business Rules,' expanding the ministry’s mandate to cover online ads &...
.jpg)
Prior to this, Deepa Jatkar was Chief Growth Ofcer at Wavemaker
He joined the agency in June 2020 from Samsung India
Setia was Zalora’s Chief Revenue & Marketing Officer
The founder of Chaitra Advertising Private Limited, now Leo Burnett India, passed away on Dec 28
Previously, NPCI had permitted WhatsApp Pay to expand its UPI user base in a phased manner
Sachdeva joins from AdGlobal360 where he was the Associate Account Director
Delhi SG Pipers will display Somany Ceramics’ name on the collars of the men's and women's team jerseys
.jpg)
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Before joining Zee, Surbhi held leadership positions with ABP News Network, Outbrain, Discovery Communications, and Disney + Hotstar
His career spans roles with prominent agencies such as Zenith Media, Madison Media, Universal McCann, and Mindshare
.jpg)
The campaign showcases the ‘extreme durability’ of Redmi Note 14 5G Series
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on...
Former Prime Minister Dr. Manmohan Singh's vision and policies not only transformed the Indian economy but also paved the way for a new era in...
Viral ideas are rare, and supporting them with media spends helps amplify their reach, say industry experts from South India
.jpg)
The company has also hired Pranay Kale as Chief Revenue and Growth Ofcer and Tanesh Arora as Vice President of Candidate Services
.jpg)
Danda most recently served as VP, Client Services at GroupM’s EssenceMediacom
.jpg)
Conceptualized by Lowe Lintas, this film is an ode to the timeless elegance, rarity, and versatility of natural diamonds
.jpg)
The ad film has been created in partnership with Enormous
Siddharth Chawla is currently working as Chief Growth Ofcer with Pharmarack Technologies
Arindam Pal has over 24 years of experience in marketing and sales across sectors
Prior to this, Nadia Miranda was with Memac Ogilvy as Strategy Director
Ranjita Ghosh takes over from Laura Langdon, who has decided to explore career opportunities outside Wipro
As per sources, BCCI is likely to hold a special general meeting on Jan 12 to decide on replacements for Jay Shah and Ashish Shelar
Most recently, Dua served as the Group CEO of Dish TV
The campaign comprises three primary films complemented by a series of shoulder films, each showcasing relatable life scenarios that highlight the importance of holistic financial...
.jpg)
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
.jpg)
Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral
The brand’s new campaign celebrates young, diverse couples and their pursuit of comfort, connection and happiness in every moment
.jpg)
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
The campaign reects the brand’s commitment to strength, innovation, and sustainability, said the company
.jpg)
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
This innovative project highlights the agency’s commitment to combining creativity with advanced technology, setting a new benchmark in AI-powered visual storytelling
.jpg)
Shridhar Mishra has over 24 years of experience in digital media and adtech
.jpg)
The industry is expected to reach USD 3.4 Bn in FY2025
.jpg)
Browne was earlier freelancing as Principal Recruiter- New Business SSA Consulting
.jpg)
Voltas' campaign is aimed at North India where the need for heating solutions is paramount in winter
.jpg)
Shashank Shekhar will oversee Café operations, footprint expansion, equipment procurement, quality control, and the end-to-end customer experience of Zepto Café
.jpg)
Joe Ellis has held several pivotal leadership roles during his 25-year career at NielsenIQ
Post the acquisition, the founders of AFK Gaming will become shareholders of NODWIN Gaming and will join different verticals within NODWIN Gaming
.jpg)
The campaign has been conceived by Ogilvy India
.jpg)
Vishu Goel, Associate VP - Retail Sales, Commercial & Marketing and Shyam Swamy, VP - President, Home Improvement, Décor, Services & Retailing have tendered their...
Hari Ganapathy, Co-Founder, Pickyourtrail tells us how consumers are looking at customised experiences, seeking right collabs for influencer marketing, growth in demand from Tier II...
.jpg)
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd
Satanik Chaudhuri, Senior Vice President & National Head – Marketing, Shriram Properties tells us why the company has embarked on a new brand identity and...
.jpg)
Digital-rst sectors like electronics, fashion and FMCG were the biggest spenders in both retail and commerce media, but there were some surprises this year
.jpg)
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
.jpg)
December releases like Pushpa 2, Baby John and Mufasa will add to the momentum and are expected to break 2023's Rs 12,226 crore record
.jpg)
Streaming platforms have been asked to uphold social responsibility and avoid airing content promoting psychoactive substances; platforms told to incorporate public health messages and disclaimers
PubHub seems tailored to help publishers maximize both their advertising and app performance
The billboard is strategically launched during the wedding and holiday seasons, ensuring that Hafele stays top-of-mind for consumers seeking premium gifts, the company said
The campaign highlights how users can now tap to pay or scan to pay with ease
The film for Zebronics LED TVs and Soundbars contrasts reel and real-life interactions
.jpg)
Preeti Lobana was most recently VP at Google
.jpg)
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
Prior to this, Gaurav Kwatra was in leadership positions at Nestlé
.jpg)
Prior to this, Ninad Pathak was with IndiaFirst Life as Assistant Vice President – Marketing
.jpg)
82.5 Communications will also be involved in the upcoming product launches for Bacardi India
.jpg)
Prior to this, Saurabh Bhambri was with Paytm Ads as Associate Vice President
.jpg)
After investing heavily on content during and post pandemic, top streaming platforms seem have slashed their programming budget to half over the last two years,...
.jpg)
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
In her previous role at Castrol, Jaya Jamrani was the VP of Marketing for India and South Asia and was part of the management team
.jpg)
The Maha Kumbh Mela 2025 is gearing up to be the perfect confluence of faith and technology, with brands leveraging innovative marketing strategies and AI-driven...
.jpg)
As the world grieves the tabla maestro's demise, we look at one of his greatest non-musical contributions to the world of Indian advertising
Mandeep Malhotra is also the Founder of Srishti Media
The food delivery aggregator posted its first financials after it went public in November 2024
The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetisation solutions, said the company
.jpg)
The committee, comprising Ajay Mehta, Pawan Bansal and Pramod Bhandula, aim to ensure that 50% of all advertising sites in India utilise recyclable materials by...
.jpg)
Prior to this, Lara Balazs was the CMO and General Manager, Strategic Partner Group at Intuit
.jpg)
Chief Financial Officer Anu Subramanian and Chief Marketing Officer Selby Drummond to move out in 2025
.jpg)
The Hockey India League kicks off on 28 December, 2024
BCCL also turned protable on a consolidated basis, posting a net prot of Rs 1,042 crore for FY 2023-24, a signicant recovery from the loss...
TIL's ad revenue stood at around Rs 691 crore, a decline of about 3% compared to 2022-23
Set to release on 9,500 screens across the country in 6 languages, the screenings will showcase ads by brands like Pidilite, HUL, P&G, Siyaram’s, Polycab...
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap...
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
He served a three year stint with the organisation
.jpg)
The agency was awarded the account in a multi-agency pitch
Imtiyaz Vilatra will report to Anita Kotwani, CEO, Media – South Asia, dentsu
.jpg)
In his new role, Akshay Kapnadak will partner with Ramanuj Shastry, Creative Chairman and Co-Founder of Infectious
A look at the key highlights of YouTube India in 2024, exploring its earnings, advertising strategies, viewership milestones, and the broader implications for the digital...
While industry observers said the Q2 GDP data would further impact AdEx growth with some FMCG conglomerates slashing ad spends, certain big advertisers have still...
With 80% of WhatsApp messages being opened within the rst ve minutes, brands are hopeful of amplied engagement and conversion with the power of short-form...
As per analysts, the unexpected upswing stemmed from several factors: positive cues from international markets lifted investor sentiment
As per reports, JioStar’s deal with the English Premier League is worth $65 million and will start from the 2025-26 season
Dua Lipa singing Woh Ladki Jo number from SRK’s Baadshah was an unexpected twist that thrilled the audience and demonstrated how blending global and local...
The 2024-25 season of the Hockey India League is set to begin on December 28, featuring eight men’s teams and four women’s teams
.jpg)
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
.jpg)
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media...
.jpg)
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
.jpg)
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring...
.jpg)
WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
Sporting Beyond will provide Virat Kohli with advisory and consultancy services
.jpg)
Rabe Iyer was previously the India lead for agency partnerships at ShareChat
While Heval Patel will focus on top-of-the-funnel business and manage the entire P&L, stakeholders & talent, Dhaval Jadwani will work across clients and build mid...
The campaign marks the third collaboration between Ayushmann and Agoda
He was earlier Senior Manager-Ads Monetization
.jpg)
Harit Nagpal, Sanjiv Mehta, Tahira Kashyap, Vikrant Massey and Medha Shankar among the speakers on Day One
In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing efforts of the B2B company have evolved, its...
As reported by e4m earlier, the two companies held talks for the acquisition in March last year as well, but the deal could not be...
Speaking at Goafest 2024, Tata Play MD and CEO Harit Nagpal said disruption is the new norm
The company's EBITDA stood at Rs 211 crore
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
.jpg)
Prior to joining Bata India, Deepika Deepti held the position of Senior VP of Marketing at Metro Brands
Gaurav Banerjee was earlier with Disney Star
Priyanka Nair moves from Ogilvy India where she was EVP – Planning and Strategy
.jpg)
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
.jpg)
The founder of Virtualness, Kirthiga Reddy, spoke to e4m on how Virtualness as a platform provides engagement and monetization for awards, events, certification, phygital goods...
.jpg)
Karwa joined Flipkart in 2012 as a Senior Manager in charge of setting up the smartphone business for the ecomm company
.jpg)
On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends...
.jpg)
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
.jpg)
Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
.jpg)
Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets
.jpg)
Carat will oversee the brand's television media across India exclusively
.jpg)
The film has been launched in over 1200 cinema screens across India
The campaign aims to educate consumers on the importance of gum health
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
.jpg)
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version...
.jpg)
The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets
.jpg)
The brand will leverage SKY’s success in the international cricket arena
.jpg)
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)
In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra
.jpg)
The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions
.jpg)
The deal signals Dharma's ambitious foray into the event space.
.jpg)
The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.
.jpg)
The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes
.jpg)
The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion of Mother’s Day
.jpg)
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and penalties
.jpg)
The account size is estimated to be Rs 50 crore
.jpg)
Ritika Malhotra was with FCB Kinnect as its VP – West in her previous stint
.jpg)
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning...
.jpg)
The proposed platform will reportedly showcase content that will promote Indian nationalism, culture and values
The digital film has been conceptualised by Havas CX India
.jpg)
The Indian pacer will represent the brand's products such as its herbal beard serum
.jpg)
Before joining Danone India, Shashi Ranjan served as President & Country Head of Sebamed in India
.jpg)
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
.jpg)
The ad showcasing Swaraj Target 630 marks the brand's second commercial featuring MS Dhoni
.jpg)
In his last role, Abhinay Bhasin headed Product Marketing at ProfitWheel, an ad analytics solutions provider
.jpg)
'Our goal is to always celebrate the myriad of ways users express themselves,' said Tor Myhren, VP of Marketing Communications at Apple
.jpg)
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
The 30 second ad-film was conceptualized by Havas Worldwide India
Rolls out 360-degree marketing campaign across platforms and a TVC campaign titled "The Greatest Living Experience"
.jpg)
The company has announced a slew of leadership appointments to mark its foray into Hong Kong and Thailand
.jpg)
The Company has launched a series of three TV commercials by dentsu India
.jpg)
The new ad set to Queen's iconic 'Under Pressure' stars cricketers Rohit Sharma, Hardik Pandya, Virat Kohli and others enjoying the lighter moments of playing...
The campaign urges viewers to actively participate in their mothers' well-being by encouraging them to seek medical advice whenever needed
The campaign, titled ‘Be Who You Are’, is conceptualized by Brandmovers India
Biba’s Mother’s Day campaign features TV actress Shilpa Saklani
.jpg)
The digital ad by Zomato has the sole aim of ensuring no one forgets Mother's Day this year which falls on 12 May
.jpg)
The campaign comprises a digital film & social media activation.
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
.jpg)
The offices will provide collaborative environments for Omnicom’s talent in India
.jpg)
Star India’s sports business loss expands by 50% in H1FY24
.jpg)
At the e4m OOH Conference 2024, industry leaders deliberated on how traditional advertising on the outdoors is being revolutionised by digital technology
.jpg)
Ivaturi moves from Quess Corp and has previously worked for over two decades with Feedback Consulting
.jpg)
In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP
.jpg)
The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh affidavit on action taken by...
.jpg)
'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association
.jpg)
As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio
.jpg)
She was overseeing Special Projects and Brand Solutions at NDTV
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
.jpg)
The marketing campaign is executed by Prime Video alongside its agency partners Kulfi Collective, So Cheers, Initiative and Trzy Innovationz
Wavemaker retained the mandate after a competitive multi-agency pitch
Dipankar Sanyal, CEO of Platinum Communications, feels programmatic would take 2-3 years to become a huge part of the media budget pies
The film is produced in collaboration with Crayon
.jpg)
Sandeep Ghosh will continue in his role as the Group Country Manager for India and South Asia
.jpg)
Sanchita Johri was previously with Adidas as Director of Digital Activation
.jpg)
In a fireside chat with Dhaval Gupta of CyberMedia at the Indian Magazine Congress 2024, Manavdeep Singh of PubLive spoke about the power of AI...
.jpg)
The Founder of Atlas delivered a keynote address on how to transform a media business into a subscription powerhouse
The ad has been conceptualised by TBWA\India
.jpg)
The eyewear brand is gearing up for its launch
.jpg)
Neeman’s and VML worked with The Other Half to create a cheeky awareness campaign, trying to catch the attention of voice assistants to increase traffic...
.jpg)
The film is part of the company's #ZindagiKeLiyeSIP campaign
.jpg)
In line with the rebranding, Lemma has launched its revamped website with enhanced user navigation and refreshed content
The campaign has been conceptualized by Ogilvy
Kiara Advani features in two films, showcasing the wide range of trends across women’s ethnic and western wear on the platform
The thought-provoking campaign is titled ‘Aaj Picture Nahi, Bigger Picture Dekho’
.jpg)
The TVC by DDB Mudra commemorates the diamond jubilee of its iconic Prestige Pressure Cooker
.jpg)
Sant joined Jio Studios in 2018
.jpg)
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Shabbir Motiwala to be at the helm
Sapna Arora was Chief of Client & Solutions at dentsu
The appointment came into effect on April 25. Saggi will serve her first term till 2028
Purohit was with Amazon Prime Video as Head of India and SEA Originals
Delves into the inspiring journey of Sachin Tendulkar from the day he was born to the day he made his international debut
The campaign has been conceptualised by Ogilvy India
.jpg)
The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
.jpg)
The campaign #EveryVoteCounts has been conceptualised by WYP, a Wondrlab Company
.jpg)
The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Mathur is presently company’s Head - Growth & Transformation for South Asia
Gandhi is moving on after a 15-year-long stint with the company
The latest multi-channel media campaign for Hyundai EXTER is titled ‘Dil mein Bas Jaye EXTER’.
.jpg)
The social media influencer is named the brand ambassador for the Korean skincare brand in India
.jpg)
Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years
.jpg)
Alastair Lewis, Interim Managing Director, FIPP, and Owner, Quested Consulting, spoke at the IMC 2024 about the five streams that will drive growth for magazine...
.jpg)
At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
.jpg)
The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X
.jpg)
The new branding encompasses Switzerland's Tourism's three main promises of nature, hospitality and reliability
The campaign is centred on Emcure Pharmaceuticals’ vision to go beyond cure and enable healthier living for individuals
Musically gifted admen can perform in front of the Goafest audience and stand a chance to win a cash prize of Rs 50,000
The new television commercial has been produced by Raju Hirani Films
.jpg)
Priya Barve has previously held leadership roles with Google, Mondelez, and Leo Burnett across Asia-Pacific
.jpg)
Hemant Shringy will be partnering with CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country
The report shares insights on the four pillars of content marketing – consumers, creators, technology, and platforms
76% of all social content they consume is creator made while 87% spend the most time on Instagram, the report stated
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
The Supreme Court has taken exception to IMA President RV Asokan’s comments in an interview about the Court’s criticism of the practices of doctors
The study, named State of States, will be carried out in collaboration with Quantum Solutions
.jpg)
Soha Ali Khan is part of a digital film for the product range
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
Saurabh Sharma has been with the Group since 2008 and most recently served as the head of Brand Studio
.jpg)
On the Captain's birthday, we look back at some of his memorable ads from the year gone by
.jpg)
It is a patented technology that allows brands to engage with audiences through their second screens while they watch the matches on Star Sports Network
.jpg)
Perkett to Lead the Next Stage of Innovation, Scale, and Growth
.jpg)
The campaign will run for one month and span large-format billboards across metro, mini metroes and small towns.
This is the second edition of ‘Nahi toh Mehenga Padega’ campaign
.jpg)
Aabha Sachdev’s last assignment was as Head - Corporate Brand Marketing at Sony Pictures Networks
With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla
The campaign talks of ‘taking a moment to savour the feeling’
.jpg)
HERSHEY’S Choco Delights is a milk chocolate with crunchies, at an affordable price point of Rs. 10
The campaign covered 21 markets over three weeks
.jpg)
The brand continues its partnership with Royal Challengers Bengaluru for the upcoming T20 season
.jpg)
The campaign encourages Gen Z to ‘Register to Vote’
The brand has released an ad film to mark the launch of NeoBharat Latex Paint
The campaign aims to create awareness on the benefits of an Annual Maintenance Contract (AMC) service
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Akhil Chaturvedi elevated as Executive Director, Niket Shah named Chief Investment Officer of Motilal Oswal Mutual Fund
Campaign is an investor awareness & education Initiative
.jpg)
Encourages women to include Vitamin E in their daily skincare routine
.jpg)
BOOMER® and Japsrit Bumrah have come together to take you on a wobbly adventure with the launch of BOOMER® Jelly on Top
.jpg)
The campaign consists of four films that are being aired during IPL
.jpg)
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
.jpg)
Prior to this, Pooja Asar was with Paytm as Vice President- Marketing
Adds thoughtful colours to the game through brand association with six teams
.jpg)
Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'
Associates with Eminent Poet & Lyricist Gulzar for its brand anthem featured in the latest campaign - under the inspiration of #MaaJaisi
.jpg)
Two new brand films have been launched to showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip
The campaign featuring Kiara Advani aims to build a strong connection with the Gen Z audience.
The campaign highlights a New 10 in 1 Deep Repair Treatment Hair Mask addressing modern hair concerns
Celebrate IPL wins with the Indian Sweets League, championing oral health awareness with cricket icons Suresh Raina and Zaheer Khan
Prior to this, Saurabh Kundra was with AGL - Hakuhodo as Associate Director
.jpg)
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief...
.jpg)
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which...
.jpg)
According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...
.jpg)
As per a media report, influencer marketing platform KlugKlug has found that only 2.48 million profiles out of the 8 million have ‘high-quality’ followers
Kia has rolled out a new TVC, 'Tech is now Badass'
.jpg)
The premium coffee with its range of exclusive coffees will be launched in India by the end of 2024
Collaborates with influencers Juhi Godambe, ShivShakti, & Vagmita Singh
As part of the collaboration, Jaiswal will be featured in boAt's upcoming marketing campaigns and initiatives
The ad film celebrates Greenpanel’s partnership with Delhi Capitals, and features cricket icons David Warner, Rishabh Pant, and Anrich Nortje.
.jpg)
Campaign aims to tap GenZ with witty billboard ads and social media amplification via memes with references to popular Bollywood dialogues and stand-up comedy one-liners
The campaign aims to spread awareness on new-age financial frauds
.jpg)
This strategic alliance aims to reinforce the market dominance of Radico brands and ignite effective consumer engagement
.jpg)
The range inspired by beloved characters from Disney and Marvel includes a wide assortment of footwear for Kids, Men, and Women.
.jpg)
The event is scheduled to take place from May 29-31 in Mumbai
.jpg)
Onetab has appointed three senior team members
.jpg)
Pratip Mazumder has over 10 years in the online and consumer tech industries
.jpg)
Sahil Chopra previously held the position of Vice-President for Marketing and Communications at Stanza Living
.jpg)
The partnership aims to redefine the landscape of cricket entertainment through content and live events
This innovative campaign aims to intertwine personal fashion with home décor by drawing meaningful parallels between the two
The new television commercial campaign, #TapIntoTheFuture, features some of the biggest cricket icons from the Royal Challengers Bengaluru team.
The campaign has 5 films translated into 6 languages
.jpg)
Chetak Technology Ltd. announces the appointment of Mr. Abraham Joseph as Managing Director; Bajaj Auto Ltd. announces the appointment of Mr. Ramtilak Ananthan as Chief...
The campaign will be amplified through a mega-media mix with maximum penetration across mediums such as TV, Digital, Print, Radio, OOH, Audio, News Channels and...
.jpg)
Dish TV CEO Manoj Dhobal and CMO Sukhpreet Singh spoke to e4m on the launch of Dish TV Smart+, the democratisation of content watching, the...
The conglomerate reported an 11% YoY increase in revenue from operations that stood at Rs 2.4 lakh crore in the quarter ended March 2024
.jpg)
Balakrishna will continue as the Chief Revenue Officer of The Hindu Group
.jpg)
The digital platform has released two teasers on social media hinting at an ad-free plan
.jpg)
This campaign aims to evoke a sense of civic duty among voters urging them to embrace the power of unity and their actions across the...
The brand, in collaboration with its delivery partners, has streamlined the plastic recycling process, making it incredibly convenient for consumers
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories
.jpg)
One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)
.jpg)
The campaign empowers & encourages first time voters in the largest democratic exercise ever
.jpg)
This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and responsibly in the Lok Sabha...
.jpg)
As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space. Together.
Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’
.jpg)
Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors
.jpg)
In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL and elections drive demand, the...
.jpg)
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
.jpg)
Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’ rating
Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading the brand's business operations
.jpg)
The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi
Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers
Campaign urges first-time voters to actively cast votes in the General Elections
.jpg)
License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business
This change reflects the brand's modernisation and growth ambitions, aligning with the aspirations of contemporary consumers and marking a new chapter in the company’s journey...
.jpg)
This association will further strengthen the brand perception of the lubricant behemoth
Boldfit's partnership with Mumbai Indians marks a significant milestone in the brand's journey, further solidifying its presence in the realm of sports and fitness
The campaign #DemocracyKaTyohaar is being extensively promoted across various social media platforms
iD Fresh unveiled an exclusive AV, capturing the essence of fresh food crafted by the traditional wisdom passed on by our grandmothers
Designed exclusively for the country's burgeoning youth market, the brand aims to redefine style, self-expression, and the shopping experience for a youth market
A fan-led initiative that gives Chennai Super Kings players more time to train and aim for their 6th title.
.jpg)
Svish has swiftly gained recognition for its innovative products that challenge industry norms
.jpg)
‘Play Your Part’ emphasizes that the power of the collective is realized when everyone comes together and plays their part by voting
.jpg)
As the Global Merchandise Partner, playR offers a diverse range of merchandise including apparel, sports equipment and accessories
.jpg)
Signs Bollywood Superstar Ranveer Singh as the brand ambassador for 'Sansaar' - a conscious living and mindfully crafted home décor fabrics brand
Campaign to promote RuPay Credit Card on UPI
The campaign introduces its iconic symbols of self-acceptance
Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and pan-India reach.
.jpg)
The account will be handled by the Agency from their Mumbai office and will manage all media aspects for the brand, which includes traditional, digital...
.jpg)
The association reinforces the #DareToDoit Spirit
-Ekta-Relan-(Center)-Snehasis-Bose.jpg)
Snehasis Bose elevated to Group Chief Strategy Officer for L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate.
.jpg)
The activation provides a first-hand experience of India’s softest and tastiest soya
The campaign by DDB Mudra promotes Oral-B Criss Cross
The Election Commission of India has endorsed these awareness videos, to be utilised for the Lok Sabha Elections 2024 Awareness campaign
The TVC, which has been done in eight languages to resonate with different audiences, will be strongly flanked by print, digital, and OOH.
.jpg)
Havells BLDC+ campaign is conceptualised by Mullen Lowe Lintas,
The campaign featuring BEST buses to promote Yeh Meri Family Season 3
.jpg)
The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming...
Shweta Jain was Chief Business Development Officer, Luxury, Reserve & Craft, India & South Asia, at Diageo India
Anand Kumar will be based out of Bengaluru and report to Uday Mohan, Managing Director, Havas Media India
The TVC highlights the features of 'Nerolac Beauty Little Master Sheen' and ‘Nerolac Suraksha Sheen’ under preferred Nerolac Paint+ series.
Under this partnership, Milind Soman will endorse PUMA’s NITRO range of footwear and apparel
Ishan Kishan will appear in marketing campaigns supporting Skechers Performance and Lifestyle footwear collections
Tata Realty & Infrastructure becomes the first company in the CRE space to launch their signature tune #SoundOfIntellion
The ad campaign is conceptualised and created by Mullen Lintas
Launched in 2023, the campaign celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, and Shell Advance engine...
.jpg)
"The Niyo Way to Travel" marks a significant step towards revolutionizing the travel-banking ecosystem in India.
New store offers personalised shopping experience to build a stronger connect with the consumers
Ashima joined the agency from Leo Burnett India, where she served as an Executive Director and played a pivotal role in driving business expansion and...
The campaign has been conceptualised by Wondrlab Network
.jpg)
Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
.jpg)
This first of its kind special viewing experience will see select spectators at the Sawai Mansingh Stadium in Jaipur enjoy the Royals' home matches from...
.jpg)
The unique product lineup includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On
Addresses the importance of nutrition, infused with cultural reverence; a comprehensive 360-degree surround campaign planned across multiple platforms
OYO's Free Stays League campaign invites cricket fans to participate in a daily prediction challenge
.jpg)
Campaign encourages people to keep their “real age” active
Cheil India curated a slew of activities as a part of the 17th edition of the largest literature festival in the world, the Jaipur Literature...
.jpg)
Shamsuddin will help in scaling the business, capitalising on emerging market opportunities, teams expansion plans and play a pivotal role in the launch of Frodoh...
.jpg)
The brand aims to create extensive top-of-mind recall via its strategic association with Rajasthan Royals
The campaign features Brand Ambassador and Investor Shraddha Kapoor featuring MyGlamm Super Makeup Range
Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child
The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory
His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions
.jpg)
Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group
The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.
The challenge asks consumers to test the efficacy of their trusted phenyls
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
.jpg)
The brand launched a new campaign featuring Kiara Advani unveiling their Spring-Summer collection
Featuring regional brand ambassador Pooja Sawant, the digital film addresses a sensitive topic of embracing parenthood through adoption
.jpg)
The brand addresses the issue of fake orgasms in women
The DVC targets young modern consumers
.jpg)
Experts cite lack of measurement, lower ad rates and strong competition from OTT platforms as some of the factors muting the growth
.jpg)
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with...
Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and continues to grow by adding...
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
By adding categories that are trending in the world, we continue to stay connected with global festivals, say organisers
The new campaign highlights Rasna’s emotional connect and its functional benefits
19 websites, 10 apps, and 57 social media handles of OTT platforms were blocked nationwide
The account will be serviced from the agency’s Chennai office
The campaign film will be seen across digital and offline channels
Asian Paints was one of the key sponsors in IPL 2023 as well
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming...
The team starts its season on March 23, and will take on the Delhi Capitals
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
The campaign has been conceptualized and executed by FCB Interface
This campaign has been created by Ogilvy India
The film takes a dig at political rhetoric overshadowing actual concerns
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
The campaign is conceptualized by BBDO
.jpg)
With his unique content, Drew Hicks has amassed over 9.3 lakh followers on Instagram and over 4.4 lakh subscribers on YouTube
Technical Guruji has over 20 million subscribers on YouTube and 5 million followers on Instagram
.jpg)
Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World...
The campaign is part of the #TVSRide4Safety initiative
The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed the trademark 'Killer'
The campaign has been designed by Mullen Lintas
The campaign features actress Tamannaah Bhatia as the brand ambassador
The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field
.jpg)
Our mission is to make global brands, said Aman Gupta while receiving the award from Prime Minister Narendra Modi at Bharat Mandapam on Friday
The campaign has been conceptualised by FCB Kinnect
The #NoJunkChocolateyCrunch campaign revolves around the perpetual struggle between kids and mothers over snacking choices
.jpg)
For the global account, the Publicis Groupe has created a bespoke unit called Publicis OneVibe
The first edition of the campaign was launched in March 2023
.jpg)
The brand has unveiled new global branding in India
The brand film challenges gender stereotypes and biases
The campaign has been conceptualised by Ogilvy
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
This is the first time that this award is being bestowed upon an Indian industry leader
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
The home décor company has roped in Talented for the two-part ad series
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
.jpg)
The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share
.jpg)
The Kerala State Film Development Corporation has set up a 60-member panel to select and approve content that will be showcased on the platform
.jpg)
D2C Advantage X Toolkit, launched by MMA Global India & Publicis Commerce, is a guide for brand leaders on how to invest for profitable D2C...
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
The move is aimed at serving clients better and taking advantage of the opportunities emerging in the Middle East, said the company
'Own Your Customer’ (OYC) is a unique step to address LCO's concerns about their customer base shifting to DTH to avoid interruptions in TV viewing...
The network has renewed exclusive broadcast and digital rights for the biggest European club football leagues
The partnership is aimed at deepening Slice®’s connect amongst consumers
The campaign has been done in association with Talented
The campaign highlights Shopsy’s brand positioning as the hyper value shopping destination
The #SimplyMe digital campaign features brand ambassador Wamiqa Gabbi
The campaign has been conceived and scripted by Leo Burnett
.jpg)
Conceptualized by Wunderman Thompson (Delhi), the campaign is live on leading channels, YouTube, social media, and OTTs
Exhicon Events Media Solutions said that the relocation is in line with the company's recent acquisition of the Pinewoods Golf Club
The campaign is named ‘Trends with Benefits’
.jpg)
Growth in advertising spending reduced for most sectors in FY24, with eCommerce being the only exception, says a report released by Redseer Strategy Consultants
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and...
Fevikwik Gel’s new TVC is part of its broader marketing strategy, which includes digital campaigns, social media promotions, and other advertising initiatives
According to media reports quoting Motilal Oswal, the merger will give RIL a large pie in the media business
.jpg)
The account will be serviced from the agency’s Gurugram office
Nita Ambani will be the Chairperson of the merged entity, Uday Shankar Vice Chairperson
In a BSE filing, Patanjali Foods, a part of Patanjali Group, clarified that observations made by the Supreme Court of India are unrelated to them
The film is conceptualized and crafted by League Brand Partner and Paperboat film
The price band has been fixed at Rs 270 to Rs 288 per equity share
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
.jpg)
The company will be seeking shareholders’ approval for appointment of Sunil Khanna as Independent Director, Ravi Bhushan Puri as Director, and Sonal Bankim Parekh as...
.jpg)
Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial films in his portfolio
.jpg)
OneArabia.me will be led by Shekhar Iyer, Director and General Manager of BMEG ME
The campaign starts off with a ‘tell-all’ series of videos featuring the Captains of WPL 2, where they discuss the moments that enabled them to...
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
The film claims Amazon is the only e-commerce company to deliver packages to Maharishi Ashram, Galoji Village
The campaign #SheCanCarryBoth has been released ahead of Women's Day 2024 and features actress Pooja Gor
Earlier media reports said, SPNI and Sun TV were in the fray for acquiring the OTT platform
.jpg)
The updates are aimed at creating a more comprehensive and effective hub for monitoring and analyzing ad campaigns, according to Google spokesperson
.jpg)
Industry heads shared that while the concern over job displacement due to AI is significant, generative AI is more likely to augment human capabilities than...
.jpg)
As per reports, Reliance and Walt Disney have signed a binding agreement for the merger
.jpg)
Calling the app 'an antidote to traditional social media', Pulkit Trivedi, Snap India's Managing Director, shares his vision and strategy for Snapchat to grow in...
Since Sun TV will debut in the Hindi-speaking market, it makes perfect sense for the network to launch the GEC on FTA. Withdrawal of the...
.jpg)
The total number of slots sold in the last six days has reached 59 and the total revenue earned so far is Rs 1079 crore,...
As part of the campaign, Myntra will collaborate with multiple sneakerheads renowned for their sneaker collections
Another channel, Dhamaal has also secured a slot for Rs 20.85 crore
.jpg)
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Meta has also started testing new ML-based recommendations that use Instagram data to help brands discover creators who are the best fit for their campaigns
Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...
Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind
Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...
The Quint has acquired Lee Enterprises’ 5,13,000 shares
The account will be managed by Sociowash's Mumbai team
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...
.jpg)
Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
.jpg)
The latest part of the campaign went live from Dulquer Salmaan’s channel, spotlighting the upcoming iQOO Neo 9 Pro
The brand released a high decibel multi media campaign including a new TVC that will be broadcasted on national and regional channels as well as...
The agency will handle the creative duties for all products under the brand
The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the biggest SME IPO size-wise
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs. 2,272 crore
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
The agency will leverage its data-centric approach to manage multi-channel planning for the rapidly emerging D2C Ayurvedic nutrition brand
Dentsu Creative India has conceived the new campaign
The campaign, It's Your Right to Know, is created by PAD
As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are coming up as a strong...
Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in the martech domain
The Zomato campaign shows the relationship between a grandmother and her teenage granddaughter who comes home to celebrate the festival
Actor Vidya Balan ropes in for Campaign which aims to promote public awareness about online frauds
This campaign has been created by Publicis Worldwide India
Expect the expected, says Ranbir Kapoor in the film created by Martech network, Wondrlab
In its latest campaign, KFC says lunchtime par lunch ke alawa aur kuch karna is a crime
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is projected to grow to 54%...
Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report
The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country
.jpg)
During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space
BCCI has reportedly asked bidders to bid for 84 and 94 matches at Rs 375 crore and Rs 400 crore but the decision will be...
.jpg)
The MIB had directed TV Today to run an apology scroll in bold for broadcasting the advertisements of 100 Pipers Music CDs and All Seasons...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...