Rajnigandha unveils new ingredient TVC ‘Yun Hi Nahin Main Rajnigandha Ban Jaata Hun’
The film is directed by globally acclaimed French filmmaker Bruno Aveillan and conceptualized by McCann Advertising
Marketing Moments
Rajnigandha, from Dharampal Satyapal Group (DS Group) launched its latest ingredient-focused video commercial. This new campaign reinforces Rajnigandha’s legacy of quality, craftsmanship and consistency, while adding a powerful multisensory dimension that elevates the brand’s premium expression.
Directed by globally acclaimed French filmmaker Bruno Aveillan, the film is crafted as a piece of cinematic storytelling, marked by striking visuals and refined aesthetics. Titled ‘Yun Hi Nahin Main Rajnigandha Ban Jaata Hun’, the TVC brings to life the arduous journey behind the creation of Rajnigandha, spotlighting the meticulous process of selecting, evaluating and blending the finest ingredients. The fine art of blending is at the heart of this story, which highlights master blender’s unique skills and precision guarantee that ensures Rajnigandha’s premium quality and rich taste every time. It is conceptualized by McCann Advertising.
Commenting on the launch of new TVC campaign, Sushaant, Sr. General Manager, Marketing, Mouth Freshener, DS Group, said, “With this new ingredient TVC, Rajnigandha reaffirms its commitment to authenticity, excellence and quality reminding consumers that the legacy of premium great taste is never accidental, but the result of years of experience and uncompromising standards. This new TVC campaign stands as a proud reflection of the DS Group’s legacy and the artistry that defines Rajnigandha.”
The film will be rolled out across Television, Digital platforms including YouTube, Instagram and Facebook and OTT platforms
